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April 26, 2017

World News

Cornerstone Ceremony Held for LR’s Aloe Vera Production Site

Photo: Company executives and representatives of the City of Ahlen were on hand to lay the cornerstone: (from left) Dr. Alexander Berger (Major of Ahlen), Meinolf Wiesehöfer (Chairman of Theodor F. Leifeld Stiftung), Dr. Thomas Stoffmehl (CEO and Spokesman of the Board), Ralf Uennigmann (General Manager Assmann Münster GmbH), Peter Giesbrecht (Production site Manager Zabel GmbH).


LR Health & Beauty Systems GmbH, the Ahlen, Germany-based direct seller of cosmetics, fragrances and nutritional products, recently held a cornerstone ceremony to mark the construction of its new aloe production site in Ahlen.

After months of excavation and the laying of drainage pipes, the ceremony took place on the premises at Porschestrasse. The new production building will be docked to the existing LR Logistics Centre. Company executives and representatives of the City of Ahlen were on hand to lay the cornerstone. “I am very pleased that the construction works start now,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. “The new production site is part of our sustainable growth strategy. In this way, we are reinforcing our claim ‘Made in Germany’ with the highest quality standard and take account of the increasing demand of our aloe vera products.”

With an annual harvest of 12,000 tons of aloe vera leaves, LR Health & Beauty is among the world’s largest manufacturers of aloe vera products today. The company exclusively uses the inside of the Aloe Vera Barbadensis Miller leaf from controlled cultivation in the highlands of Mexico. The professional processing of the resource aloe vera is a decisive factor for the high quality of the finished products. Therefore, LR places top priority on a controlled manufacturing process. These include careful processing of the sensitive natural ingredients and stringent quality controls by SGS INSTITUT FRESENIUS.

LR’s Aloe Vera product line is one of the company’s core competencies, and includes skin care for women and men, gentle care for babies and mothers, body care and sun protection. All the products are dermatologically tested and are free of parabens and mineral oil.

It is expected that by the end of 2017 LR Aloe Vera Drinking Gels can be produced under one roof. Visitors can follow the production live. A 40-meter corridor will be built, running parallel to the production building, and will offer insights into the entire production process, from blending to bottling through to packaging.