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October 23, 2017

U.S. News

Crowned Free Announces Direct Sales Model

Photo: Crowned Free founders Heidi VanderWal and Danielle DeSmit.


Crowned Free, a women’s clothing, jewelry and accessory company, recently announced its new national direct selling and party plan model.

“This is a huge milestone for Crowned Free,” said the company’s Chief Difference Maker and Co-Founder, Danielle DeSmit. The new party plan model allows Representatives to join Crowned Free in their fight against human trafficking by selling fashions while building a career in the growing women’s fashion and accessories industry. DeSmit says that nationwide, one in six U.S. households have someone involved in the direct selling channel. She added, “It’s the perfect vehicle to raise human trafficking awareness while empowering woman.”

Chief Crowned Officer and Co-Founder Heidi VanderWal agreed. “We are hitting the ground running,” she said. Representatives are already conducting parties in Texas, Michigan, Idaho, Virginia, Indiana, Arizona, Colorado, Florida, Tennessee and as far west as California. “Our Reps can purchase beautiful products they love at a discount without maintaining inventory, have a totally flexible work-life balance, earn extra income, drive their own career and directly change the lives of the victims of human trafficking,” said VanderWal.

DeSmit expressed how excited she is to see so many women embrace the idea of giving back through Crowned Free. She said she feels that every Pop Up Shop home party is an impactful way for customers to help rescued woman receive counseling, housing or even gain meaningful employment. “We are thrilled to share that 45 percent of our products are created by women who have been rescued from human trafficking,” said DeSmit.

Crowned Free is a women’s direct sales clothing, jewelry and accessory company that employs human-trafficking survivors who create premier products manufactured both here in the U.S. and throughout the world. They also invest 15 percent of their profits into organizations that focus on restoring and rebuilding those who have been rescued from human trafficking.