May 10, 2013
CVSL Acquires Up-and-Coming Australian Direct Seller
New Longaberger Company owner CVSL recently revealed that it is in discussions to partner with additional direct selling companies. CVSL announced Wednesday that the newest addition to its growing portfolio of brands is Your Inspiration at Home, an Australian company offering hand-crafted spices from around the world.
Your Inspiration At Home’s line ranges from gourmet seasonings and meat rubs to dip mixes and chocolate powder blends. Since the company’s founding in 2011, its products have received multiple awards, including 45 medals among 56 products entered at the prestigious Royal Hobart Fine Foods Awards and 18 medals among its 25 entries at the 2013 Melbourne Fine Food Awards. The 2011 Food Magazine Food Challenge Awards also named the company a finalist in its All Natural/Organic category.
The acquisition furthers CVSL’s aim to become what Chairman John Rochon calls a “base for up-and-coming direct selling companies.” The corporation will use its growing infrastructure to support Your Inspiration At Home’s impending entry into the American, Canadian and United Kingdom markets. CVSL has designated a sister company facility in Texas for product blending.
“Food is the world’s common language,” said Founder Colleen Walters. “It’s my vision to connect cultures and make the world a smaller place through Your Inspiration At Home. As part of CVSL, we can take this company to the next level, and I’m thrilled about this huge step for us.”
Read more about CVSL and Your Inspiration At Home’s new partnership here.