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September 01, 2016

World News

Direct Sellers Collect Top Honors in International Business Awards

Direct selling companies earned numerous accolades in this year’s International Business Awards, including seven Gold Awards for best in class.

The International Business Awards (IBAs) is one of seven competitions that fall under the Stevie Awards umbrella. Unlike the others, which are limited by region, category, or gender, IBAs are open to all organizations worldwide, and are billed as the only all-encompassing, international business awards.

Each year, the panel of judges—made up of executives, entrepreneurs and business educators—evaluates more than 3,300 entries from organizations in 60-plus countries.

At the IBAs gala event in Rome next month, Stevie Awards will be presented to five direct selling companies, among them Jeunesse Global, which collected five Gold, four Silver and three Bronze Stevies in this year’s International Business Awards.

To win Gold, the skincare and nutrition company outscored all other entrants in the categories of Company of the Year—Consumer Products; Fastest-Growing Company of the Year in the U.S. and Canada; Marketing Department of the Year; and Marketing Executive of the Year, awarded to CMO Mark Patterson. Randy Ray, CEO, also earned Gold for Executive of the Year.

“We are honored to receive widespread recognition in the international business community and are grateful to the worldwide Jeunesse family of Distributors, executives and corporate employees who have made our growth and achievements over the past year possible,” Jeunesse Chief Visionary Officer Scott Lewis said in the company’s announcement.

Brand-new Canadian company Nutracelle came away a big winner this year, collecting several Stevie awards, starting with Gold for Best New Product of the Year and Gold for Startup of the Year, both in the Consumer Products category. The health and wellness company’s founder and CEO, Melanie Wildman, also brought home two awards of her own, Gold for Woman of the Year and Silver for Innovator of the Year.

Another Gold Stevie went to wellness firm Isagenix International, which led the Best Tradeshow or Convention category with its annual salesforce meeting, Celebration 2015. The three-day Celebration also garnered a Silver for Best Brand Experience Event and a Bronze for Best Internal Recognition/Motivational Event.

In the same Internal Recognition Event category, Nu Skin Greater China took the Gold for one of its Success Trips, offered as rewards for qualifying independent sellers. The winning entry was a cruise to the ports of Busan and Incheon, popular destinations on the coast of South Korea. Nu Skin’s Greater China subsidiary also earned Silver for Human Resources Department of the Year.

The final direct selling honoree is USANA Health Sciences, which collected two Silver Stevies: one for Company of the Year—Health Products & Services and Pharmaceuticals and the second for Corporate Social Responsibility Program of the Year in the Americas region.