July 24, 2014
Direct Selling Tops Record
by Lauren Lawley Head
When you’re busy running your business, it can be tough to keep abreast of developments around the rest of the direct selling community. I hope you enjoy this snapshot and take a moment to appreciate the power of what we achieve together.
“If the CMO of a company has only one responsibility, it is to keep it relevant. I don’t mean trendy, but relevant.”
— Doug Braun, CMO, USANA
U.S. consumers bought more product through the direct selling channel in 2013 than ever before—an estimated $32.67 billion in retail sales—new data shows.
The figures, published by the Direct Selling Association, quantify the size, scope and continued strength of direct selling. Retail sales were up 3.3 percent from 2012 and 15.3 percent from 2009.
“Direct Selling has much to celebrate, and this most recent data from 2013 gives us even more reason,” said DSA President Joe Mariano. “We continue to be a robust, growing and important part of our communities. The increase in sales and salespeople is further evidence of what we already innately understand, we are a force for good creating better lives for all Americans.”
In coming weeks, the World Federation of Direct Selling Associations is expected to follow suit with updated global statistics. Watch for more coverage in an upcoming issue.
Source: Direct Selling Association
Note: Estimates were based on survey data and extrapolated from secondary sources.
WHERE TO BE
European Direct Selling Conference
Who: Seldia, the European Direct Selling Association
When: Oct. 4
Where: Radisson Blu Royal Hotel, Brussels, Belgium
Global Regulatory Summit
Who: Direct Selling Association
When: Oct. 15 to 16
Where: The Fairfax at Embassy Row, Washington, D.C.
World Congress XIV
Who: World Federation of Direct Selling Associations
When: Nov. 10 to 12
Where: Rio de Janeiro, Brazil
Lauren Lawley Head