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April 19, 2017

World News

DSN Announces the 2017 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2017 DSN Global 100 (based on 2016 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


         
This year's rank Account Name G100 2017 Revenue (FY2016)
1 Amway  $8.80 billion 
2 Avon   $5.70 billion 
3 Herbalife  $4.50 billion 
4 Vorwerk   $4.20 billion 
5 Mary Kay   $3.50 billion 
6 Infinitus  $3.41 billion 
7 Perfect  $3.06 billion 
8 Quanjian  $2.89 billion 
9 Natura  $2.26 billion 
10 Tupperware   $2.210 billion 
11 Nu Skin   $2.208 billion 
12 Primerica   $1.52 billion 
13 JoyMain  $1.49 billion 
14 Jeunesse  $1.41 billion 
15 Oriflame   $1.40 billion 
16 Ambit Energy ++  $1.2 billion 
16 New Era  $1.16 billion 
17 Telecom Plus   $1.12 billion 
18 Belcorp   $1.09 billion 
20 USANA   $1.01 billion 
21 Pola   $1.004 billion 
22 Young Living  $1.00 billion 
23 SUN HOPE  $940 million 
24 DXN   $927.0 million 
25 WorldVentures  $926.6 million 
26 Isagenix  $924.3 million 
27 Yanbal   $924.0 million 
28 Team Beachbody  $863 million 
29 Market America  $798 million 
30 A C N  $750 million 
31 Stream  $735 million 
32 Tiens/Tianshi  $695 million 
33 It Works!  $686 million 
34 Team National  $659 million 
35 Yandi  $644 million 
36 Miki  $597 million 
37 AdvoCare  $586 million  
38 Arbonne   $541 million 
39 Plexus Worldwide  $532 million 
40 Rolmex  $515 million 
41 PM International  $460 million 
42 Scentsy  $456 million 
43 LegalShield  $450 million 
44 Le-Vel  $449 million 
45 Omnilife  $375.93 million 
46 YOFOTO  $375.92 million 
47 Fordays  $365 million 
48 Faberlic  $356 million 
49 Kang Ting  $348 million 
50 Nature's Sunshine   $341 million 
51 4Life Research  $328 million 
52 AnRan  $321 million 
53 Naturally Plus  $300 million 
54 NHT Global  $288 million 
55 LR Health & Beauty Systems GmbH  $286 million 
56 Merro  $283 million 
57 Menard Cosmetics  $267 million 
58 Family Heritage Life  $265 million 
59 Viridian +  $263 million 
60 Pro-Health   $257 million 
61 Noevir   $249 million 
62 Hy Cite Enterprises  $233 million 
63 Resgreen  $232 million 
64 KK Assuran  $229 million 
65 Take Shape For Life  $222.4 million  
66 CUTCO  $222.0 million 
67 Southwestern Advantage  $218 million 
68 LifeVantage  $207 million 
69 Kangmei  $206 million 
70 Pure Romance  $203 million 
71 Alphay International  $200 million 
72 Princess House  $195 million 
73 Mannatech  $180 million 
74 Charle  $173 million 
75 BearCere' Ju  $170 million 
76 Youngevity  $163 million 
77 Seacret  $161 million 
78 Kasley Ju  $154.4 million 
78 Longrich  $154.4 million 
80 Giffarine Skyline Unity  $154.0 million 
81 Marketing Personal  $153 million 
82 ARIIX  $151 million 
83 World Global Network  $146 million 
84 Naris Cosmetics  $144 million 
85 FuXion Biotech  $135 million 
86 New Image Group  $124 million 
87 Ideality  $115 million 
88 Golden Sun  $103 million 
89 Zurvita   $100 million 
90 Diana Co.  $98 million 
91 Vestige Marketing  $97 million 
92 Global Ventures Partners  $92.1 million 
93 Koyo-Sha  $91.8 million 
94 Total Life Changes   $88 million 
95 Immunotec   $82.2 million 
96 Jimon  $77 million 
97 Nefful   $75 million 
98 Captain Tortue   $71 million 
99 Shinsei  $69.4 million 
100 Vision International People Group  $69.0 million 


         
+ Note: As of July 2016, Viridian was divested from Crius Energy and is now a privately held entity. The Viridian International Management figure represents full-year sales generated by Viridian, inclusive of sales generated while operating under the Crius Energy Family of Brands, and sales generated for all product partners post-transaction.
++ Note: An earlier version of the 2017 Global 100 list contained an incorrect revenue figure for Ambit. The company has certified that its net sales were $1.2 billion, ranking it No. 16 on the Global 100.
Note: The final 2017 Global 100 list will be published in our June 2017 issue of Direct Selling News.