May 02, 2014
DSN Celebrates the Global 100 Companies
Recognition is an integral part of direct selling, and $74.5 billion is a number worth recognizing. It represents the combined revenue of the industry’s top 100 companies, whose achievements took center stage at the fifth annual DSN Global 100 Celebration.
On April 23, DSN rolled out the blue carpet for industry leaders at the reveal of this year’s top revenue-generating companies. Amway claimed the No. 1 spot in the ranking, leading its peers for the second consecutive year. Founded in 1959, the U.S.-based retailer now operates in more than 100 markets worldwide. Last year Amway sold $11.80 billion in health, beauty, water filtration and home-care products—including its leading NUTRILITE line, the largest nutritional brand in the world.
The Global 100 ranking provides a snapshot of industry growth, with the top 10 companies reporting an increase of approximately $3.5 billion over 2012 revenues—results that directly impact the 25.5 million distributors they represent. As a whole, the Global 100 generated revenues up $2.5 billion over last year’s list.
“Making the 2014 DSN Global 100 ranking is a notable achievement that reflects the dedication and hard work of the corporate leadership and team, and the millions of independent salespeople who make up this great industry,” said John Fleming, Publisher and Editor in Chief of Direct Selling News. “Congratulations to every company and sales organization on the 2014 DSN Global 100!”
Celebrate your company’s achievement with customized DSN Global 100 prints.
The evening also revealed the winners of this year’s Bravo Awards, presented by Fleming and DSN General Manager Lauren Lawley Head, for outstanding achievements in 2013. For his work as CEO of Nu Skin and on behalf of the entire industry, Truman Hunt received the prestigious Bravo Leadership Award.
The Bravo Growth Awards honored both the highest dollar-amount growth and highest percentage growth in 2013. The Percentage Growth Award went to personalized jewelry seller Origami Owl. The company ranked No. 50 in its first year on the Global 100 thanks to staggering 870 percent growth—from $24 million in 2012 to $233 million in 2013. At No. 7 with $3.18 billion in revenue, Nu Skin claimed the Dollar Growth Award for generating $977 million over the prior year.
Avon, the No. 2 direct seller in the world, accepted the Bravo Humanitarian Award. Through its Avon Foundation for Women, the company has spent decades rallying support for individuals facing breast cancer and domestic violence. The Avon Breast Cancer Crusade has donated more than $815 million for research and access to care programs. Since taking up the fight against domestic violence, the company has donated $57 million to organizations and projects focused on prevention.
View the 2014 DSN Global 100 and read the June issue of Direct Selling News for company profiles and more on this year’s Bravo Award winners.