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June 01, 2013

DSN Global 100

Profiles

Click here to order the June 2013 issue in which this article appeared or click here to download it to your mobile device.


IN THIS ISSUE:

Cover Story10 Things to KnowThe List
Topping the Charts ProfilesCelebration

BRAVO AWARDS:
LeadershipGrowthMomentum


1. Alticor (Amway)

2012 Net Sales: $11.3 billion
Country: USA

Founded by Rich DeVos and Jay Van Andel, Amway offers consumer products and business through a network of distributors, supported by a regionalized agribusiness, manufacturing and logistics supply chain. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skin care and color cosmetics; and eSpring™ water treatment systems. Alticor is the parent company of Amway.

2011 Rank: 2
2011 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness
Markets: 100
Salespeople: 3 million
Employees: 21,000
Headquarters: Ada, Michigan
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
Website: www.amway.com


2. Avon Products Inc.

2012 Net Sales: $10.7 billion
Country: USA

Avon is the founder of modern direct selling and a world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, ANEW, Skin So Soft™, Advance Techniques and mark™.

2011 Rank: 1
2011 Net Sales: $11.3 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel, home care
Markets: 100
Salespeople: 6 million
Employees: 39,000
Headquarters: New York, New York
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
Website: www.avon.com


3. Herbalife Ltd.

2012 Net Sales: $4.1 billion
Country: USA

Herbalife is a global nutrition company that sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in 88 countries through a network of independent distributors.

2011 Rank: 3
2011 Net Sales: $3.5 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 88
Salespeople: 3.2 million
Employees: 6,000
Headquarters: Los Angeles, California
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
Website: www.herbalife.com


4. Vorwerk & Co. KG

2012 Net Sales: $3.3 billion
Country: Germany

Vorwerk is a 130-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $600 million (USD).

2011 Rank: 5
2011 Net Sales: $3.0 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 610,000
Employees: 12,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres, Reiner Strecker and Frank van Oers
Year Founded: 1883
Website: www.vorwerk.com


5. Natura Cosmeticos SA

2012 Net Sales: $3.2 billion
Country: Brazil

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

2011 Rank: 4
2011 Net Sales: $2.8 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 7
Salespeople: 1.5 million
Employees: 6,683
Headquarters: São Paulo, Brazil
Executive: Alessandro G. Carlucci
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paulo
Website: www.natura.net


6. Mary Kay Inc.

2012 Net Sales: $3.1 billion
Country: USA

Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skin-care and color cosmetics products are sold in more than 35 countries around the world.

2011 Rank: 6
2011 Net Sales: $2.9 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level
Products: Cosmetics, personal care
Markets: 35
Salespeople: 2.5 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
Website: www.marykay.com


7. Tupperware Brands Corp.

2012 Net Sales: $2.6 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Products include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.

2011 Rank: 7
2011 Net Sales: $2.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving, beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Florida
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
Website: www.tupperware.com


8. Nu Skin Enterprises Inc.

2012 Net Sales: $2.2 billion
Country: USA

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company. The company’s products include the new ageLOC® suite of products and ageLOC® Transformation daily skin-care system.

2011 Rank: 9
2011 Net Sales: $1.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 53
Salespeople: 946,000
Employees: 1,200
Headquarters: Provo, Utah
Executive: Truman Hunt
Year Founded: 1984
Stock Symbol: NUS—NYSE
Website: www.nuskin.com


9. Oriflame Cosmetics SA

2012 Net Sales: $2.0 billion
Country: Luxembourg

Oriflame is a beauty company offering cosmetics, fragrances and personal-care, skin-care, hair-care and wellness products. The company operates in 63 countries and is the market leader in more than half. Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.

2011 Rank: 8
2011 Net Sales: $2.1 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 63
Salespeople: 3.39 million
Employees: 7,456
Headquarters: Luxembourg, Luxembourg
Executive: Magnus Brännström
Year Founded: 1967
Stock Symbol: ORI-SS—Stockholm
Website: www.oriflame.com


10. Belcorp Ltd.

2012 Net Sales: $1.9 billion
Country: Peru

With an amazing 45-year heritage of empowering women through the marketing of a comprehensive product portfolio, Belcorp helps women get in touch with their ideal of beauty and self-fulfillment. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’Bel, Èsika and Cyzone. Belcorp also provides an impactful change in the community with its commitment to social responsibility through the Belcorp Foundation.

2011 Rank: 10
2011 Net Sales: $1.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Cosmetics, personal care
Markets: 16
Salespeople: 1 million
Employees: 9,033
Headquarters: Lima, Peru
Executive: Eduardo Belmont
Year Founded: 1968
Website: www.belcorp.biz


11. Primerica Financial Services Inc.

2012 Net Sales: $1.2 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

2011 Rank: 11
2011 Net Sales: $1.1 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Georgia
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE
Website: www.primerica.com


“We are thrilled and honored to be a Latin American company ranked, for the second year in a row, as one of the Top 10 largest direct selling companies in the world. This recognition reinforces and validates Belcorp’s mission of empowering women and transforming lives every day through the amazing work, passion and commitment of our Beauty Advisors, to whom we dedicate this distinction.”
—Eduardo Belmont, Founder and CEO, Belcorp


11. Pola Inc.

2012 Net Sales: $1.2 billion
Country: Japan

Pola is Japan’s fourth largest cosmetics company and largest direct seller. The company delivers customer service and products through professional counseling and cosmetology skills performed by qualified beauty consultants.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, skin care, personal care, hair care, nutritional products
Markets: 16
Salespeople: 145,000
Employees: 1,305
Headquarters: Tokyo, Japan
Executive: Suzuki Hiroki
Year Founded: 1929
Stock Symbol: 4927—Tokyo
Website: www.pola.co.jp


13. Miki Corp.

2012 Net Sales: $1.1 billion
Country: Japan

Miki offers supplements made from prune extract as well as household cleaners and personal-care items. The company has sales agents in Japan, Taiwan and Malaysia.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Food, cosmetics, household products
Markets: 3
Salespeople: Not available
Employees: 270
Headquarters: Osaka, Japan
Executive: Toshikazu Kadota
Year Founded: 1966
Website: www.mikiprune.co.jp


14. Ambit Energy

2012 Net Sales: $930 million
Country: USA

Ambit Energy provides electricity and natural gas services to residential and small business customers in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 200,000 Independent Consultants. Named the fastest growing private company in the country for 2010 by Inc. magazine, Ambit Energy is focused on being the finest and most-respected retail energy provider in America.

2011 Rank: 15
2011 Net Sales: $664 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 200,000
Employees: 561
Headquarters: Dallas, Texas
Executive: Jere W. Thompson, Jr.
Year Founded: 2006
Website: www.ambitenergy.com


15. Telecom Plus

2012 Net Sales: $892 million
Country: United Kingdom

Operating primarily as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 450,000 customers across the UK, as well as offering club members a range of opportunities to save money on other household expenses.

2011 Rank: 13
2011 Net Sales: $731 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card
Markets: 1
Salespeople: 37,500
Employees: 620
Headquarters: London, England
Executive: Andrew Lindsay
Year Founded: 1996
Stock Symbol: TEP—LONDON
Website: www.utilitywarehouse.co.uk


16. Stream Energy (Ignite Inc.)

2012 Net Sales: $840 million
Country: USA

Stream Energy is the longest-tenured network marketing energy company in the world, providing residential and commercial energy service to consumers through its wholly owned subsidiary, Ignite.

2011 Rank: 12
2011 Net Sales: $861 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 250,561
Employees: 238
Headquarters: Dallas, Texas
Executive: Rob Snyder
Year Founded: 2004
Website: www.igniteinc.com


17 Yanbal International

2012 Net Sales: $815 million
Country: Peru

Yanbal International is much more than a cosmetics company. It is a vibrant corporation that changes the lives of almost half a million people who share beauty, prosperity and well-being. With a presence in nine countries and renowned for its world-class products, Yanbal is still growing, achieving a positive and real impact in the lives of people.

2011 Rank: 14
2011 Net Sales: $720 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, skin care, jewelry, fragrances
Markets: 9
Salespeople: 380,000
Employees: 5,400
Headquarters: Lima, Peru
Executive: Janine Belmont Dauelsberg
Year Founded: 1967
Website: www.yanbal.com


18. Thirty-One Gifts LLC

2012 Net Sales: $718 million
Country: USA

Thirty-One Gifts’ name comes from the verses of Proverbs 31, which celebrate hard-working women who are compassionate, gracious and inspiring to their families and the people around them. The heart of Thirty-One remains in the home. As a direct selling company, Thirty-One’s Independent Consultants hold home parties to share the company’s products in person and build relationships with Hostesses and Customers.

2011 Rank: 24
2011 Net Sales: $482 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Clothing and accessories
Markets: 2
Salespeople: 102,633
Employees: 1,795
Headquarters: Johnstown, Ohio
Executive: Cindy Monroe
Year Founded: 2003
Website: www.thirtyonegifts.com


19. Shaklee Corp.

2012 Net Sales: $650 million
Country: USA

Shaklee manufactures its products and distributes them through its more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

2011 Rank: 21
2011 Net Sales: $515 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, skin care, weight management, green cleaners
Markets: 8
Salespeople: 1.25 million
Employees: 750
Headquarters: Pleasanton, California
Executive: Roger Barnett
Year Founded: 1956
Website: www.shaklee.com


20. USANA Health Sciences Inc.

2012 Net Sales: $649 million
Country: USA

USANA Health Sciences develops and provides the highest quality, science-based health products, distributed internationally through direct selling, creating a rewarding financial opportunity for independent associates, shareholders and employees.

2011 Rank: 17
2011 Net Sales: $582 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 18
Salespeople: 247,000
Employees: 1,302
Headquarters: Salt Lake City, Utah
Executive: David Wentz
Year Founded: 1992
Stock Symbol: USNA—NYSE
Website: www.usana.com


“The DSN Global 100 is a true benchmark for our industry. The list recognizes the accomplishments of each company on it, but it also illustrates the variety of direct selling opportunities available and the blessing our industry represents to individuals and families around the world. Our placement on the list is part celebration, part motivation and part education.”
—Heidi Thompson, Co-Owner and President, Scentsy


21. ViSalus (Blyth)

2012 Net Sales: $624 million
Country: USA

ViSalus is the company that markets the Body By Vi Challenge, the No. 1 personal weight-loss and fitness platform in North America. ViSalus is majority-owned by Blyth Inc.

2011 Rank: 47
2011 Net Sales: $231 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: Not available
Employees: 487
Headquarters: Troy, Michigan
Executives: Ryan Blair, Nick Sarnicola and Blake Mallen
Year Founded: 2005
Stock Symbol: BTH—NYSE
Website: www.visalus.com


22. ACN Inc.

2012 Net Sales: $582 million
Country: USA

ACN is the world’s largest direct seller of telecommunications, energy and other essential services people use every day, including phone service, wireless, natural gas and electricity, high-speed Internet, and home security and automation.

2011 Rank: 19
2011 Net Sales: $550 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications, energy
Markets: 23
Salespeople: 200,000
Employees: 1,500
Headquarters: Concord, North Carolina
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
Website: www.acninc.com


23. Scentsy Inc.

2012 Net Sales: $560 million
Country: USA

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Inc. owns a family of brands, including Scentsy Fragrance, Velata and Grace Adele.

2011 Rank: 20
2011 Net Sales: $537 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances
Markets: 5
Salespeople: 218,159
Employees: 1,046
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
Website: www.scentsy.net


24. Hermes

2012 Net Sales: $550 million
Country: Brazil

Hermes is a 70-year-old, family-owned company that has been focusing on the direct sales channel since 1989. Over 15,000 SKUs are sold in the channel, including apparel, household utilities, bedding, kitchenware, cosmetics, bijouterie and lingerie. The company has over 600,000 sales consultants all over Brazil.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Clothing and accessories, cosmetics and personal care, home décor, kitchenware and appliances, home care, leisure and educational
Markets: 1
Salespeople: 600,000
Employees: 1,500
Headquarters: Rio de Janeiro, Brazil
Executive: Gustavo Bach
Year Founded: 1942
Website: www.hermes.com.br


25. WIV Wein International AG

2012 Net Sales: $539 million
Country: Germany

WIV Wein is a direct seller of wine, providing at-home wine tastings for customers. The company has its own estates and cellars, and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan, the United States and Italy.

2011 Rank: 33
2011 Net Sales: $365 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Wines
Markets: 23
Salespeople: 4,000
Employees: 1,511
Headquarters: Burg Layen, Germany
Executives: Andreas Pieroth, Dr. Johannes Pieroth and David Samuel
Year Founded: 1965
Website: www.wiv-ag.com


26. AmorePacific

2012 Net Sales: $520 million
Country: South Korea

AmorePacific was founded by Sung-Whan Suh, who believed Jeju Island off the coast of Korea was an optimal environment for growing the most powerful and potent green tea. AmorePacific is the only cosmetics company in the world to grow and harvest its own green tea, which is then used in its skin-care formulas. The company holds over 140 global patents in green tea and skin-related technology.

2011 Rank: 16
2011 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Executive: Kyung-Bae Suh
Year Founded: 1945
Stock Symbol: 090430—Korea
Website: www.amorepacific.com


27. Market America Inc.

2012 Net Sales: $505 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $4.3 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.

2011 Rank: 25
2011 Net Sales: $462 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, personal care, food and beverage, home care, leisure and educational, services, wellness
Markets: 7
Salespeople: 180,000
Employees: 700
Headquarters: Greensboro, North Carolina
Executive: JR Ridinger
Year Founded: 1992
Website: www.marketamerica.com


28. The Pampered Chef Ltd.

2012 Net Sales: $500 million
Country: USA

The Pampered Chef sells more than 500 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

2011 Rank: 22
2011 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cookware, kitchenware
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Illinois
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
Website: www.pamperedchef.com


29. For Days Co. Ltd.

2012 Net Sales: $445 million
Country: Japan

For Days sells cosmetics and nutritional products that focus on beneficial nucleic acids as well as scientific research and development and testing.

2011 Rank: 29
2011 Net Sales: $400 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Personal care, cosmetics
Markets: 1
Salespeople: 288,000
Employees: 187
Headquarters: Tokyo, Japan
Executive: Keiko Wada
Year Founded: 1997
Website: www.fordays.jp


30. Southwestern

2012 Net Sales: $427 million
Country: USA

Southwestern is the oldest direct selling company in the United States. The company has 12 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.

2011 Rank: 34
2011 Net Sales: $353 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,800
Employees: 1,199
Headquarters: Nashville, Tennessee
Executive: Henry Bedford
Year Founded: 1855
Website: www.southwestern.com


31. PartyLite (Blyth)

2012 Net Sales: $425 million
Country: USA

Celebrating 23 years as a member of the Blyth family of companies, PartyLite is lighting the way to a bright future by offering a first-class earning opportunity and an array of sub-brands and collections that include candles, candle holders, flameless fragrance and wax warmers as well as holiday and home décor.

2011 Rank: 22
2011 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Candles, home fragrance, home décor
Markets: 18
Salespeople: 54,500
Employees: 920
Headquarters: Plymouth, Massachusetts
Executive: Robert Goergen, Jr.
Year Founded: 1973
Stock Symbol: BTH—NYSE
Website: www.partylite.com


“It is an honor to be recognized in the DSN Global 100 ranking. From the time our company was founded, we have always placed a high value on building person-to-person relationships. We firmly believe that the direct selling industry is a place where all those involved are able to continue to build stronger relationships with those around them. ”
—Keiko Wada, CEO, For Days Co. Ltd.


32. KK ASSURAN

2012 Net Sales: $378 million
Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skin-care issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

2011 Rank: 30
2011 Net Sales: $370 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care
Markets: 1
Salespeople: 500,000
Employees: 410
Headquarters: Fukuoka, Japan
Executive: Not available
Year Founded: 1994
Website: Not available


33. Arbonne International LLC

2012 Net Sales: $377 million
Country: USA

At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

2011 Rank: 34
2011 Net Sales: $353 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 4
Salespeople: 262,500
Employees: 585
Headquarters: Irvine, California
Executive: Kay Napier
Year Founded: 1980
Website: www.arbonne.com


34. Nature’s Sunshine Products Inc.

2012 Net Sales: $368 million
Country: USA

When Nature’s Sunshine began almost 40 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skin-care products.

2011 Rank: 32
2011 Net Sales: $368 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, wellness
Markets: 45
Salespeople: 668,000
Employees: 1,003
Headquarters: Provo, Utah
Executive: Michael Dean
Year Founded: 1972
Stock Symbol: NATR—NASDAQ
Website: www.naturessunshine.com


35. LG Household & Health Care

2012 Net Sales: $350 million
Country: South Korea

LG Household & Health Care began in 1947 with domestically manufactured cosmetics and toothpastes. It has expanded to become Korea’s foremost household goods and cosmetics company.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Not available
Compensation Structure: Not available
Products: Personal care, home care, cosmetics
Markets: 5
Salespeople: Not available
Employees: 2,745
Headquarters: Seoul, South Korea
Executive: Suk Cha
Year Founded: 1947
Stock Symbol: 051900—SEO
Website: www.lgcare.com


36. Isagenix Worldwide LLC

2012 Net Sales: $334 million
Country: USA

Isagenix is a health and wellness company that develops and manufactures nutritional and personal-care products that are distributed through an independent network of associates.

2011 Rank: 44
2011 Net Sales: $262 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 9
Salespeople: 180,000
Employees: 350
Headquarters: Chandler, Arizona
Executive: Jim Coover
Year Founded: 2002
Website: www.isagenix.com


37. Faberlic

2012 Net Sales: $330 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin care.

2011 Rank: 52
2011 Net Sales: $200 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics
Markets: 20
Salespeople: 1 million
Employees: Not available
Headquarters: Moscow, Russia
Executives: Alexy Nechaev and Alexander Davankov
Year Founded: 1997
Website: www.faberlic.ru


38. Neways Inc.

2012 Net Sales: $326 million
Country: USA

Neways is dedicated to making the world a healthier place, one home at a time. Neways distributors share the products in 30 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

2011 Rank: 36
2011 Net Sales: $349 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics and personal care, home care, wellness
Markets: 39
Salespeople: 170,000
Employees: 550
Headquarters: Springville, Utah
Executive: Robert Conlee
Year Founded: 1987
Website: www.neways.com


38. Noevir Co. Ltd.

2012 Net Sales: $326 million
Country: Japan

Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional skin-care products and hypoallergenic cosmetics as well as health food.

2011 Rank: 37
2011 Net Sales: $345 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Skin care, body care, nutritional supplements, cosmetics
Markets: 8
Salespeople: 180,000
Employees: 1,017
Headquarters: Tokyo, Japan
Executive: Takashi Okura
Year Founded: 1964
Stock Symbol: 4928–TYO
Website: www.noevirholdings.co.jp


40. Menard Japan Cosmetics

2012 Net Sales: $319 million
Country: Japan

Menard Cosmetics was started after World War II and is one of the biggest cosmetics brands in Japan. The company plays a remarkable role in the market in terms of their prestigious products and high-quality customer services.

2011 Rank: 26
2011 Net Sales: $434 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, skin care, body care, fragrances
Markets: 28
Salespeople: Not available
Employees: Not available
Headquarters: Nagoya, Japan
Executive: Not available
Year Founded: 1959
Website: www.menard-cosmetics.com


41. Eureka Forbes Limited

2012 Net Sales: $318 million
Country: India

Eureka Forbes Limited, a pioneer and leader in vacuum cleaners, water purification solutions, air purification systems and electronic security solutions, is India’s leading health and hygiene company. For over 31 years, the company has successfully created a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with over 10 million customers.

2011 Rank: 40
2011 Net Sales: $313 million
Sales Method: Person-to-Person
Compensation Structure: 60% Fixed/ 40% Variable
Products: Vacuum cleaners, water purifiers, air purifiers, electronic security solutions, domestic fire extinguishers, home automation solutions
Markets: 36
Salespeople: 25,200
Employees: 10,000
Headquarters: Mumbai, India
Executive: Suresh L. Goklaney
Year Founded: 1982
Website: www.eurekaforbes.com


42. LR Health & Beauty Systems

2012 Net Sales: $313 million
Country: Germany

LR attributes its success to four distinctive key factors of success: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.

2011 Rank: 39
2011 Net Sales: $320 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, supplements, jewelry
Markets: 32
Salespeople: 300,000
Employees: 940
Headquarters: Nordrhein-Westfalen, Germany
Executive: Dr. Jens M. Abend
Year Founded: 1985
Website: www.lrworld.com


43. Team National Inc.

2012 Net Sales: $301 million
Country: USA

Team National provides membership savings on products and services in more than 20 industries, including factory direct pricing on home furnishings and more.

2011 Rank: 48
2011 Net Sales: $230 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, services, wellness
Markets: 1
Salespeople: 369,000
Employees: 48
Headquarters: Davie, Florida
Executive: Angela Loehr Chrysler
Year Founded: 1997
Website: www.bign.com


44. Longrich (Jiangsu Longliqi)

2012 Net Sales: $287 million
Country: China

Longrich is a well-known mainland manufacturer of cosmetics, personal-care products, and health and wellness products.

2011 Rank: 57
2011 Net Sales: $167 million
Sales Method: Person-to-person
Compensation Structure: Multi-level and single-level
Products: Cosmetics, personal care, wellness
Markets: 2
Salespeople: Not available
Employees: 200
Headquarters: Changshu, China
Executive: Not available
Year Founded: 1985
Website: www.longliqi.com


45. 4Life Research L.C.

2012 Net Sales: $268 million
Country: USA

Launched by Founder and Co-Founder David and Bianca Lisonbee, 4Life has offices on five continents to serve a global network of independent distributors through science, success and service. Since 1998, the company has grown significantly every year. Foundation 4Life conducts charitable work in 25 countries.

2011 Rank: 45
2011 Net Sales: $250 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Immune support, general wellness
Markets: 23
Salespeople: Not available
Employees: 600
Headquarters: Salt Lake City, Utah
Executive: Steve Tew
Year Founded: 1998
Website: www.4life.com


46. Charle Corp. Ltd.

2012 Net Sales: $258 million
Country: Japan

Charle Corp. is a Japan-based company principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors in a home-party setting.

2011 Rank: 42
2011 Net Sales: $288 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Women’s lingerie, cosmetics
Markets: 35
Salespeople: Not available
Employees: 367
Headquarters: Hyogo, Japan
Executive: Not available
Year Founded: 1993
Stock Symbol: 288—HKG
Website: www.charle.co.jp


“The DSN Global 100 is truly the benchmark for our industry, further proving that our industry has stood the test of time and continues to remain relevant even in our constantly changing world. For ACN, operating in this space has always been a tremendous privilege and blessing for us, and certainly ranking among the Top 100 direct sales companies—the best of the best in the world—is an incredible honor.”
—Greg Provenzano, Co-Founder and President, ACN


47. AdvoCare International LP

2012 Net Sales: $255 million
Country: USA

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition and sports performance products.

2011 Rank: 62
2011 Net Sales: $138 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 1
Salespeople: 251,362
Employees: 150
Headquarters: Carrollton, Texas
Executive: Richard Wright
Year Founded: 1992
Website: www.advocare.com


48. PM-International AG

2012 Net Sales: $249 million
Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 11 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

2011 Rank: 46
2011 Net Sales: $232 million
Sales Method: Person-to- person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, wellness
Markets: 34
Salespeople: 150,000
Employees: 300
Headquarters: Speyer, Rheinland-Pfalz, Germany
Executive: Rolf Sorg
Year Founded: 1993
Website: www.pm-international.com


49. Ann Summers

2012 Net Sales: $235 million
Country: United Kingdom

Ann Summers is the UK’s leading relationship enhancement party-plan company, allowing women the unique opportunity to get together with friends and buy products in their homes. The party-plan concept was introduced in 1981 and today boasts over 7,500 Party Organisers throughout the UK who hold on average 3,500 parties per week.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Lingerie, relationship enhancements
Markets: 1
Salespeople: 7,500
Employees: Not available
Headquarters: Surrey, England
Executive: Jacqueline Gold
Year Founded: 1981
Website: www.annsummers.com


50. Naturally Plus Co. Ltd.

2012 Net Sales: $233 million
Country: Japan

Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths”: mental health, economic health and social health. Products include Naturally Plus, Super Lutein and IZUMIO.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Membership direct selling system
Compensation Structure: Multi-level
Products: Nutritional products
Markets: 5
Salespeople: Not available
Employees: 297
Headquarters: Tokyo, Japan
Executive: Takaaki Nagoshi
Year Founded: 1999
Website: www.naturally-plus.com