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June 01, 2012

Cover Story

2012 DSN Global 100: The Top Direct Selling Companies in the World

by J.M. Emmert


Click here to go to the 2013 DSN Global 100


Table of Contents

IntroGlobal OutlookWhy the Global 100?The 2012 DSN Global 100: The Top 10The 2012 DSN Global 100: 11-100 •        Topping the ChartsDSN Global 100The $100 Million ClubCelebrating the DSN Global 100

Bravo Awards
Bravo Humanitarian Award: Nu SkinBravo Growth Award: ViSalusBravo Leadership Award: Doug DeVos


Click here to order the Direct Selling News issue in which this article appeared.


The 2012 DSN Global 100: The Top 10

Net Sales Growth (2009-2011)


SNAPSHOT

  • Total net sales: $63 billion
  • Total Top 10 net sales: $42.6 billion
  • Total salespeople: 39.2 million
  • Countries represented: 16
  • (Brazil, Canada, China, Germany, India, Japan, Luxembourg, Malaysia, New Zealand, Peru, Russia, South Korea, Switzerland, Thailand, the United Kingdom and the United States)

Companies by region:

  • North America— 49
  • South America— 3
  • Asia-Pacific— 22
  • Europe/Africa— 8 

               

 

 

 

 

 

 

 

 

 

 

   

USD Net Sales (Billions)

2009

2010

2011

3-Yr Period


1

Avon

Avon

USA

$10.3

$10.9

$11.3

5.8%

3.7%

9.7%


2

Amway

Amway

USA

$8.4

$9.2

$10.9

9.5%

18.5%

30%


3

Herbalife

Herbalife

USA

$2.3

$2.7

$3.5

17%

30%

52%


4

Natura

Natura

Brazil

$2.4

$3.0

$3.01

       

25%

.3%

25%


5

Vorwerk

Vorwerk

Germany

Not available

$2.9

$3.0

3%

3%*


6

Mary Kay

Mary Kay

USA

$2.5

$2.5

$2.9

0%

16%

16%


7

Tupperware

Tupperware

USA

$2.1

$2.3

$2.6

9.5%

13%

24%


8

Oriflame

Oriflame

Luxembourg

$1.8

$2.2

$2.1

22%

-5%

17%


9

Nu Skin

Nu Skin

USA

$1.3

$1.5

$1.7

15%

13%

31%


10

Belcorp

Belcorp

Peru

$1.0

$1.3

$1.6

30%

23%

60%


* Denotes two-year net sales growth period