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June 01, 2012

Cover Story

2012 DSN Global 100: The Top Direct Selling Companies in the World

by J.M. Emmert


Click here to go to the 2013 DSN Global 100


Table of Contents

IntroGlobal OutlookWhy the Global 100?The 2011 DSN Global 100: The Top 10The 2011 DSN Global 100: 11-100 •        Topping the ChartsDSN Global 100The $100 Million ClubCelebrating the DSN Global 100

Bravo Awards
Bravo Humanitarian Award: Nu SkinBravo Growth Award: ViSalusBravo Leadership Award: Doug DeVos


Click here to order the Direct Selling News issue in which this article appeared.


Topping the Charts

(based on certified data submitted for 2011)


Top American Companies

  1. Avon
  2. Amway
  3. Herbalife
  4. Mary Kay
  5. Tupperware

Top European Companies

  1. Vorwerk (Germany)
  2. Oriflame (Luxembourg)
  3. Telecom Plus (United Kingdom)
  4. WIV Wein International (Germany)
  5. LR Health & Beauty Systems (Germany)

Top Asia-Pacific Companies

  1. AMOREPACIFIC (South Korea)
  2. New Era (Japan)
  3. Menard Japan Cosmetics (Japan)
  4. Cosway (Malaysia)
  5. DXN Holdings Berhad (Malaysia)

Top South American Companies

  1. Natura (Brazil)
  2. Belcorp (Peru)
  3. Yanbal International (Peru)

Top Public Companies

  1. Avon
  2. Herbalife
  3. Natura
  4. Tupperware
  5. Oriflame

Top Party Plan Companies

  1. Mary Kay
  2. Tupperware
  3. Belcorp
  4. The Pampered Chef
  5. PartyLite

Top Dollar Growth*

  1. Amway—$1.7 Billion
  2. Herbalife—$800 Million
  3. Avon—$400 Million
  4. Mary Kay—$400 Million
  5. Tupperware—$300 Million
  6. Belcorp—$300 Million
  • Thirty-One Gifts—$382 Million
    Thirty-One’s 2011 revenue qualified the company to appear on this Top Dollar Growth List at the No. 5 position. DSN regrets the oversight.


Outstanding Growth Percentage

  • ViSalus—579%
  • Thirty-One Gifts—382%
  • Viridian Energy—300%
  • Organo Gold—200%
  • LifeVantage—200%
  • Ambit Energy—60%
  • AdvoCare International—55%

*Based on comparison of verified 2010 data and certified 2011 data. Companies that did not appear on the 2010 ranking are not included here.


Product Catorgies

Top Beauty/Personal Care Products

  1. Avon
  2. Amway
  3. Natura
  4. Mary Kay
  5. Oriflame

Top Jewelry/Accessories

  1. Avon (Silpada Designs)
  2. Thirty-One Gifts

Top Health & Wellness

  1. Amway (NUTRILITE)
  2. Herbalife
  3. Nu Skin
  4. USANA
  5. Shaklee Corp.

Top Service Companies

  1. Primerica (Financial)
  2. Ignite (Energy)
  3. Telecom Plus (UK) (Telecommunications)
  4. Ambit Energy (Energy)
  5. ACN (Telecommunications)