June 01, 2012

Cover Story

2012 DSN Global 100: The Top Direct Selling Companies in the World

by J.M. Emmert


Click here to go to the 2013 DSN Global 100


Table of Contents

IntroGlobal OutlookWhy the Global 100?The 2011 DSN Global 100: The Top 10The 2011 DSN Global 100: 11-100 •        Topping the ChartsDSN Global 100The $100 Million ClubCelebrating the DSN Global 100

Bravo Awards
Bravo Humanitarian Award: Nu SkinBravo Growth Award: ViSalusBravo Leadership Award: Doug DeVos


Click here to order the Direct Selling News issue in which this article appeared.


1. Avon Products, Inc. 

2011 Net Sales: $11.3 billion
Country: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care and Avon Naturals and mark™.

2010 Rank: 1
2010 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel
Markets: 100
Salespeople: 6.5 million
Employees: 42,000
Headquarters: New York, N.Y.
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
www.avon.com

2. Amway

2011 Net Sales: $10.9 billion
Country: USA

Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million distributors. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skin care and color cosmetics, and eSpring water treatment systems. Alticor is the parent company of Amway.

2010 Rank: 2
2010 Net Sales: $9.2 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home care, wellness
Markets: 80
Salespeople: 3 million
Employees: 20,000
Headquarters: Ada, Mich.
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
www.amway.com

3. Herbalife Ltd. 

2011 Net Sales: $3.5 billion
Country: USA

Herbalife is a global nutrition company that sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

2010 Rank: 5
2010 Net Sales: $2.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 79
Salespeople: 2.7 million
Employees: 5,000
Headquarters: Los Angeles, Calif.
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
www.herbalife.com

4. Natura Cosmeticos SA

2011 Net Sales: $3.01 billion
Country: Brazil

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

2010 Rank: 3
2010 Net Sales: $3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 7
Salespeople: 1.4 million
Employees: 6,800
Headquarters: São Paulo, Brazil
Executive: Alessandro G. Carlucci
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paolo
www.natura.net

5. Vorwerk & Co. KG

2011 Net Sales: $3.0 billion
Country: Germany

Vorwerk is a 129-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of nearly $600 million (USD).

2010 Rank: 4
2010 Net Sales: $2.9 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 600,000
Employees: 23,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres and Reiner Strecker
Year Founded: 1883
www.vorwerk.com

6. Mary Kay Inc.

2011 Net Sales: $2.9 billion
Country: USA

Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skincare and color cosmetics products are sold in more than 35 countries around the world.

2010 Rank: 6
2010 Net Sales: $2.5 billion
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics and personal care
Markets: 35
Salespeople: 2.4 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
www.marykay.com

7. Tupperware Brands Corp.

2011 Net Sales: $2.6 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.

2010 Rank: 7
2010 Net Sales: $2.3 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving products; beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Fla.
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
www.tupperware.com

8. Oriflame Cosmetics SA

2011 Net Sales: $2.1 billion
Country: Luxembourg

Oriflame is one of the fastest-growing beauty companies in the world. The company operates in 67 countries and is the market leader in more than half. Although it has no U.S. presence, Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.

2010 Rank: 8
2010 Net Sales: $2.2 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Beauty
Markets: 67
Salespeople: 3.6 million
Employees: 7,900
Headquarters: Luxembourg, Luxembourg
Executive: Magnus Brännström
Year Founded:1967
Stock Symbol: ORI-SDB.ST—Stockholm
www.oriflame.com

9. Nu Skin Enterprises, Inc.

2011 Net Sales: $1.7 billion
Country: USA

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company, evidenced in its unique ageLOC® science that addresses aging at its source.

2010 Rank: 10
2010 Net Sales: $1.5 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 52
Salespeople: 855,000
Employees: 3,500
Headquarters: Provo, Utah
Executive: Truman Hunt
Year Founded: 1984
Stock Symbol: NUS—NYSE
www.nuskin.com

10. Belcorp

2011 Net Sales: $1.6 billion
Country: Peru

Belcorp boasts a rich heritage and product portfolio. The company helps put women in touch with their ideal of beauty and self-fulfillment by empowering and strengthening women to change their lives. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’bel, Èsika and Cyzone.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 16
Salespeople: 938,000
Employees: 8,695
Headquarters: Lima, Peru
Executive: Eduardo Belmont
Year Founded: 1968
www.belcorp.biz

11. Primerica Financial Services Inc.

2011 Net Sales: $1.1 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Ga.
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE
www.primerica.com

12. Ignite Inc.

2011 Net Sales: $861 million
Country: USA

Ignite is the marketing subsidiary of Stream Energy, an energy provider based in Dallas that provides service to hundreds of thousands of customers. The firm has generated more than $4 billion in total revenues since its founding, and has received numerous honors and accolades in its brief history.

2010 Rank: 14
2010 Net Sales: $902 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Electricity and natural gas
Markets: 1
Salespeople: 225,626
Employees: 274
Headquarters: Dallas, Texas
Executive: Rob Snyder
Year Founded: 2004
www.igniteinc.com

13. Telecom Plus

2011 Net Sales: $731 million
Country: United Kingdom

Operating as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 350,000 customers across the UK, as well as offering club members a range of opportunities to save money on household expenses.

2010 Rank: 17
2010 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Landline phones, broadband, mobile phones, gas, electricity, cashback card
Markets: 1
Salespeople: 35,000
Employees: 550
Headquarters: London, UK
Executive: Andrew Lindsay
Year Founded: 1998
Stock Symbol: TEP—LONDON
www.utilitywarehouse.co.uk

14. Yanbal International

2011 Net Sales: $720 million
Country: Peru

Yanbal International was founded in Peru and sells skin care, cosmetics, personal-care products, fragrances and custom jewelry through its catalogs and beauty consultants.

2010 Rank: 17
2010 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, jewelry, fragrances
Markets: 8
Salespeople: 350,000
Employees: 5,300
Headquarters: Lima, Peru
Executive: Janine Belmont Dauelsberg
Year Founded: 1967
www.yanbal.com

15. Ambit Energy, L.P.

2011 Net Sales: $664 million
Country: USA

Ambit Energy is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the United States, including regions of Texas, Illinois, New York, Pennsylvania, New Jersey and Maryland.

2010 Rank: 31
2010 Net Sales: $415 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 140,000
Employees: 445
Headquarters: Dallas, Texas
Executive: Jere W. Thompson, Jr.
Year Founded: 2006
ww2.ambitenergy.com

16. AMOREPACIFIC

2011 Net Sales: $600 million
Country: South Korea

AMOREPACIFIC combines Asian culture and Western technologies in perfect harmony. From its first hit brand ABC Pomade to its unparalleled oriental medicine-based Sulwhasoo and AMOREPACIFIC, a global brand that captures the essence of Asian values, AMOREPACIFIC’s spirit of challenge and creativity has reshaped Asia’s beauty.

2010 Rank: 22
2010 Net Sales: $539 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, personal care, wellness, beverage
Markets: 3
Salespeople: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Executive: Kyung-Bae Suh
Year Founded: 1945
Stock Symbol: 090430 (Korea Stock Exchange)
www.amorepacific.com

17. USANA Health Sciences Inc.

2011 Net Sales: $582 million
Country: USA

USANA Health Sciences develops and provides the highest-quality, science-based health products, distributed internationally through network marketing, creating a rewarding, financial opportunity for independent Associates, shareholders and employees.

2010 Rank: 24
2010 Net Sales: $517 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 18
Salespeople: 222,000
Employees: 632
Headquarters: Salt Lake City, Utah
Executive: David Wentz
Year Founded: 1992
Stock Symbol: USNA—NASDAQ
www.usana.com

18. New Era Health Industry Group, Co., Ltd. (Zhong Jian)

2011 Net Sales: $555 million
Country: China

New Era is dedicated to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. The company partners with many research institutions at home and abroad.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, healthcare, cleaning
Markets: 14
Salespeople: Not available
Employees: 1,000
Headquarters: Beijing, China
Year Founded: 1995
www.intgz.com/en

19. ACN, Inc.

2011 Net Sales: $550 million
Country: USA

ACN is the world’s largest direct seller of telecommunications and essential services for residential and business customers, offering home phone service, high-speed Internet, wireless, mobile applications, television, home security and automation, computer support and energy.

2010 Rank: 20
2010 Net Sales: $553 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications and energy
Markets: 23
Salespeople: 200,000
Employees: 1,300
Headquarters: Concord, N.C.
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
www.acninc.com

20. Scentsy

2011 Net Sales: $537 million
Country: USA

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Group owns the fragrance brand, Scentsy; the fondue brand, Velata; and the company has plans to launch more brands in the future.

2010 Rank: 33
2010 Net Sales: $382 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home décor, kitchenware
Markets: 5
Salespeople: 170,000
Employees: 1,000
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
www.scentsy.net

21. Shaklee Corp.

2011 Net Sales: $515 million
Country: USA

Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, skin care, weight management, green cleaners
Markets: 8
Salespeople: 1.25 million
Employees: 750
Headquarters: Pleasanton, Calif.
Executive: Roger Barnett
Year Founded: 1956
www.shaklee.com

22. The Pampered Chef Ltd.

2011 Net Sales: $500 million
Country: USA

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: High-end tools for cooking and entertaining
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Ill.
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
www.pamperedchef.com

22. PartyLite (Blyth)

2011 Net Sales: $500 million
Country: USA

Started by entrepreneur Mabel Baker with her single line of bayberry candles, PartyLite is now the world’s largest direct seller of candles and home fragrance products. The company was acquired by Blyth, Inc. in 1990.

2010 Rank: 21
2010 Net Sales: $545 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Candles, candle warmers, flameless fragrance, home accents, personal care, food
Markets: 18
Salespeople: 62,932
Employees: 1,056
Headquarters: Plymouth, Mass.
Executive: Robert B. Goergen Jr.
Year Founded: 1973
Stock Symbol: BTH—NYSE
www.partylite.com

24. Thirty-One Gifts LLC

2011 Net Sales: $482 million
Country: USA

Founded upon the principles of Proverbs 31, Thirty-One Gifts offers handbags, fashion accessories, totes and organization solutions. The company celebrates, encourages and rewards women by offering quality products and an outstanding opportunity to become successful business owners.

2010 Rank: 83
2010 Net Sales:  $100 million
Sales Method: Party plan
Compensation Structure: Not available
Products: Clothing and accessories, home care
Markets: 1
Salespeople: 71,400
Employees: 1,891
Headquarters: Johnstown, Ohio
Executive: Cindy Monroe
Year Founded: 2003
www.thirtyonegifts.com

25. Market America Inc.

2011 Net Sales: $462 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $3.8 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.

2010 Rank: 30
2010 Net Sales: $416 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Health and nutrition, anti-aging, cosmetics, personal care, weight management, financial services, home and garden, pet care, telecommunications, Internet, auto care
Markets: 6
Salespeople: 180,000
Employees: 650
Headquarters: Greensboro, N.C.
Executive: JR Ridinger
Year Founded: 1992
www.marketamerica.com

26. Menard Japan Cosmetics

2011 Net Sales: $434 million
Country: Japan

Menard Cosmetics was started after World War II amidst an increasing need for beauty among women with the desire to assist each individual customer to enhance their beauty and to contribute to the community and society through cosmetics. Menard Cosmetics is one of the biggest cosmetic brands in Japan and plays a remarkable role in the market in terms of their prestigious products and high-quality customer services.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, makeup, body care, fragrances
Markets: 28
Salespeople: Not available
Employees: Not available
Headquarters: Nagoya, Aichi Prefecture, Japan
Year Founded: 1959
www.menard-cosmetic.com

27. Cosway Corp. Ltd.

2011 Net Sales: $433 million
Country: Malaysia

Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers, researchers and suppliers from all over the world work with Cosway to provide an ever-growing range of top-quality products.

2010 Rank: 44
2010 Net Sales: $298 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Supplements, skin care, personal care, cosmetics, household products, car care, food and beverage, clothing
Markets: 11
Salespeople: Not available
Employees: 1,500
Headquarters: Kuala Lumpur, Malaysia
Executive: Chuah Choong Heong
Year Founded: 1979
Stock Symbol: 288—HKG
www.cosway.com.my

28. DXN Holdings Berhad

2011 Net Sales: $420 million
Country: Malaysia

DXN cultivates, manufactures and markets health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal-care products, skin care and cosmetics, household products and water treatment systems.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Food and beverage, home décor, kitchenware, home care
Markets: 157
Salespeople: 5 million
Employees: 1,150
Headquarters: Kedah, Malaysia
Executive: Dato´ Dr. Lim Siow Jin
Year Founded: 1995
www.dxn2u.com

29. For Days Co., Ltd.

2011 Net Sales: $400 million
Country: Japan

For Days sells nutritional products that focus on beneficial nucleic acids through scientific research and development and testing as well as cosmetics.

2010 Rank: 36
2010 Net Sales: $350 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, food and beverage, wellness
Markets: 1
Salespeople: 260,000
Employees: 203
Headquarters: Tokyo, Japan
Executive: Keiko Wada
Year Founded: 1997
www.fordaysusa.com

30 . KK ASSURAN

2011 Net Sales: $370 million
Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skincare issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

2010 Rank: 40
2010 Net Sales: $333 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care
Markets: 1
Salespeople: 500,000
Employees: 410
Headquarters: Fukuoka, Japan
Year Founded: 1994

30. Better Way Co., Ltd.

2011 Net Sales: $370 million
Country: Thailand

Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics
Markets: Not available
Salespeople: 860,000
Employees: Not available
Headquarters: Bangkok, Thailand
Executive: Danai Derojanawong
Year Founded: 1988
www.mistine.co.th

32. Nature’s Sunshine Products, Inc.

2011 Net Sales: $368 million
Country: USA

When Nature’s Sunshine began almost 40 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skincare products.

2010 Rank: 37
2010 Net Sales: $349 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Skin care, personal care, cosmetics, wellness
Markets: 45
Salespeople: 668,000
Employees: 1,003
Headquarters: Provo, Utah
Executive: Michael Dean
Year Founded: 1972
Stock Symbol: NATR—NASDAQ
www.naturessunshine.com

33. WIV Wein International AG

2011 Net Sales: $365 million
Country: Germany

WIV Wein is a direct seller of wine. The company provides at-home wine tastings for customers and has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan and Italy.

2010 Rank: 32
2010 Net Sales: $385 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Wines
Markets: 23
Salespeople: 4,000
Employees: 1,511
Headquarters: Burg Layen, Germany
Executives: Andreas Pieroth, Dr. Johannes Pieroth, David Samuel
Year Founded: 1960
www.wiv-ag.com

34. Arbonne International, LLC

2011 Net Sales: $353 million
Country: USA

At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

2010 Rank: 35
2010 Net Sales: $357 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Anti-aging, skin care, body care, cosmetics, health and wellness
Markets: 4
Salespeople: 550,298+
Employees: 595
Headquarters: Irvine, Calif.
Executive: Kay Napier
Year Founded: 1980
www.arbonne.com

34. Southwestern/Great American, Inc.

2011 Net Sales: $353 million
Country: USA

Southwestern is a direct seller and publisher with 12 divisions including the core company, Southwestern Advantage, which helps college students run their own business during their summer break to offset their educational expenses.

2010 Rank: 39
2010 Net Sales: $337 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,800
Employees: 1,199
Headquarters: Nashville, Tenn.
Executive: Henry Bedford
Year Founded: 1855
www.southwestern.com

36. Neways, Inc.

2011 Net Sales: $349 million
Country: USA

Neways designs, manufactures and distributes approximately 300 personal-care items, including cosmetics and hair-care products, aromatherapy items and nutritional supplements.

2010 Rank: 47
2010 Net Sales: $250 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, home care, wellness
Markets: 37
Salespeople: 300,000
Employees: 700
Headquarters: Springville, Utah
Executive: Scott St. Clair
Year Founded: 1987
www.neways.com

37. Noevir Holdings Co., Ltd.

2011 Net Sales: $345 million
Country: Japan

Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional counseling skincare products and hypoallergenic cosmetics as well as health food.

2010 Rank: 38
2010 Net Sales: $345 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Skin care, body care, nutritional supplements, cosmetics
Markets: 8
Salespeople: 180,000
Employees: 1,017
Headquarters: Tokyo, Japan
Executive: Takashi Okura
Year Founded: 1964
Stock Symbol: 4928—TYO
www.noevirholdings.co.jp

38. Pro-Health (China) Co., Ltd (Bao Jian)

2011 Net Sales: $329 million
Country: China

Pro-Health is a Hong Kong invested company mainly engaged in the research and development, production and marketing of health-care and wellness products.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health food, skin care
Markets: Not available
Salespeople: 30,000
Employees: 500
Headquarters: Beijing, China
Executive: Wu Xuecheng
Year Founded: 2007
www.baojian.com

39. LR Health & Beauty Systems

2011 Net Sales: $320 million
Country: Germany

LR Health & Beauty Systems attributes its success to four distinctive key factors: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.

2010 Rank: 41
2010 Net Sales: $307 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, supplements, jewelry
Markets: 32
Salespeople: 300,000
Employees: 940
Headquarters: Nordrhein-Westfalen, Germany
Executive: Dr. Jens M. Abend
Year Founded: 1985
www.lrworld.com

40. Eureka Forbes Limited

2011 Net Sales: $313 million
Country: India

Eureka Forbes Limited, a pioneer and leader in vacuum cleaners, water purification solutions, air purification systems and electronic security solutions, is India’s leading health and hygiene company. For over 30 years it has successfully created happy, healthy, safe and pollution-free environments based on trust and lasting relationships with over 10 million customers. Eureka Forbes is part of Shapoorji Pallonji Group.

2010 Rank: 45
2010 Net Sales: $300 million
Sales Method: Person-to-person
Compensation Structure: 60% fixed / 40% variable
Products: Vacuum cleaners, water purifiers, air purifiers, electronic security solutions
Markets: 36
Salespeople: 7,500
Employees: 10,000
Headquarters: Mumbai, India
Executive: Suresh L. Goklaney
Year Founded: 1982
www.eurekaforbes.com

41. Vivint, Inc.

2011 Net Sales: $290 million
Country: USA

Vivint is one of the largest home automation companies in North America. Operating from offices throughout the United States and Canada, the company retains more than 5,000 employees and services close to 570,000 customers.

2010 Rank: 49
2010 Net Sales: $245 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Home automation, energy management, residential security
Markets: Not available
Salespeople: Not available
Employees: 6,250
Headquarters: Provo, Utah
Executive: Todd Pedersen
Year Founded: 1999
www.vivint.com

42. Charle Corp. Ltd.

2011 Net Sales: $288 million
Country: Japan

Charle Corp. Ltd. is a Japan-based company principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors in a home party setting.

2010 Rank: 50
2010 Net Sales: $240 million
Sales Method: Party plan
Compensation Structure: Not available
Products: Women’s lingerie, cosmetics
Markets: 35
Salespeople: Not available
Employees: 367
Headquarters: Hyogo, Japan
Year Founded: 1993
Stock Symbol: 288—HKG
www.charle.co.jp

43. Pure, Inc.

2011 Net Sales: $278 million
Country: Japan

Pure is a 24-year-old company that offers a variety of products, including energy drinks, soups, vinegars, and food as well as household items and health equipment.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Health food supplements, food and beverage, cosmetics, household goods, wellness
Markets: 1
Salespeople: Not available
Employees: 1,488
Headquarters: Nagoya, Japan
Executive: Sadao Suzuki
Year Founded: 1988
www.kk-pure.co.jp

44. Isagenix International

2011 Net Sales: $262 million
Country: USA

Isagenix earned a spot on Inc. magazine’s list of fastest-growing companies in the United States for three straight years.

2010 Rank: 46
2010 Net Sales: $256 million
Sales Method: Person-to-person
Compensation Structure: Binary multi-level
Products: Nutritional cleansing and replenishing products, skin care, anti-aging, weight management
Markets: 8
Salespeople: 25,000
Employees: 300
Headquarters: Chandler, Ariz.
Executive: Jim Coover
Year Founded: 2002
www.isagenix.com

45. 4Life Research L.C.

2011 Net Sales: $250 million
Country: USA

Launched by Founder and Co-Founder David & Bianca Lisonbee, 4Life® has offices on five continents to serve a global network of independent distributors through science, success and service. Since 1998, the company has grown significantly every year. Foundation 4Life conducts charitable work in more than 20 countries.

2010 Rank: 62
2010 Net Sales: $200 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Immune support, general wellness
Markets: 22
Salespeople: Not available
Employees: 600
Headquarters: Salt Lake City, Utah
Executive: Steve Tew
Year Founded: 1998
www.4life.com

46. PM-International AG

2011 Net Sales: $232 million
Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 10 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

2010 Rank: 57
2010 Net Sales: $217 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Premium nutritional supplements for health/fitness/wellness, skin care, weight management, functional food, novel food, water purification
Markets: 35
Salespeople: 150,000
Employees: 151
Headquarters: Speyer, Rheinland-Pfalz, Germany
Executive: Rolf Sorg
Year Founded: 1993
www.pm-international.com

47. ViSalus (Blyth)

2011 Net Sales: $231 million
Country: USA

ViSalus is the company that markets the Body by Vi Challenge, the No. 1 personal weight-loss and fitness platform in North America.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: Not Available
Employees: 300
Headquarters: Troy, Mich.
Executives: Ryan Blair, Nick Sarnicola, Blake Mallen
Year Founded: 2005
www.visalus.com

48. Team National, Inc.

2011 Net Sales: $230 million
Country: USA

Team National provides membership savings with a wide variety of products and services in over 20 different industries. Its offerings include home and office furniture, custom jewelry, supplements and business solutions.

2010 Rank: 59
2010 Net Sales: $210 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Home care, jewelry, supplements
Markets: 1
Salespeople: 308,000
Employees: 48
Headquarters: Davie, Fla.
Executive: Angela Loehr Chrysler
Year Founded: 1997
www.bign.com

49. JapanLife Co. Ltd.

2011 Net Sales: $215 million
Country: Japan

JapanLife Co. is part of the Matrix World Division Group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty-care products and dietary supplements.

2010 Rank: 73
2010 Net Sales: $144 million
Sales Method: Not available
Compensation Structure: Not available
Products: Magnetic therapy devices, skin care, cosmetics, dietary supplements
Markets: Not available
Salespeople: 300
Employees: 467
Headquarters: Tokyo, Japan
Year Founded: 1975
www.japanlife-net.co.jp

50. Viridian Energy

2011 Net Sales: $205 million
Country: USA

Viridian Energy was founded in 2009 in the Northeast and continues to expand rapidly. Viridian offers its associates the opportunity to build a sustainable business and make an impact on the environment simply by helping customers choose affordable green energy for their home or business.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 20,145
Employees: 65
Headquarters: Norwalk, Conn.
Executive: Michael Fallquist
Year Founded: 2009
www.viridian.com