June 01, 2012

Cover Story

2012 DSN Global 100: The Top Direct Selling Companies in the World

by J.M. Emmert


Click here to go to the 2013 DSN Global 100


Table of Contents

IntroGlobal OutlookWhy the Global 100?The 2011 DSN Global 100: The Top 10The 2011 DSN Global 100: 11-100 •        Topping the ChartsDSN Global 100The $100 Million ClubCelebrating the DSN Global 100

Bravo Awards
Bravo Humanitarian Award: Nu SkinBravo Growth Award: ViSalusBravo Leadership Award: Doug DeVos


Click here to order the Direct Selling News issue in which this article appeared.


51. Mannatech, Inc.

2011 Net Sales: $201 million
Country: USA

Mannatech is a provider of nutritional supplements and skincare products based on Real Food Technology® solutions. Its flagship product is Ambrotose® complex.

2010 Rank: 55
2010 Net Sales: $228 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Dietary supplements, weight and fitness, skin care
Markets: 22
Salespeople: 370,000
Employees: 392
Headquarters: Coppell, Texas
Executive: Robert Sinnott
Year Founded: 1994
Stock Symbol: MTEX—NASDAQ
www.mannatech.com

52. Faberlic

2011 Net Sales: $200 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin care.

2010 Rank: 53
2010 Net Sales: $236 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics
Markets: 18
Salespeople: 700,000
Employees: Not available
Headquarters: Moscow, Russia
Executives: Alexy Nechaev and Alexander Davankov
Year Founded: 1997
www.faberlic.ru

53. BearCere’Ju Co. Ltd.

2011 Net Sales: $198 million
Country: Japan

Also known as Berusere – ju, this company uses herbals and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.

2010 Rank: 69
2010 Net Sales: $160 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: 250,000
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1992
www.bearcereju.co.jp

54. Take Shape for Life (Medifast)

2011 Net Sales: $185 million
Country: USA

Take Shape for Life is a healthy-lifestyle company that aims to help its customers achieve healthier weights, minds and finances. It is a wholly owned subsidiary of publicly traded Medifast Inc.

2010 Rank: 69
2010 Net Sales: $160 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Weight-loss coaching and supporting products
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Owings Mills, Md.
Executive: Michael McDevitt
Year Founded: 1980
Stock Symbol: MED—NYSE
www.tsfl.com

55. Apollo (Taiyang Shen)

2011 Net Sales: $170 million
Country: China

Apollo, known as Taiyang Shen, is a health-drink company located in China’s Guangdong province.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Nutritional drinks
Markets: 1
Salespeople: Not available
Employees: Not available
Headquarters: Guangdong Province, China
Year Founded: 1988

56. Giffarine Skyline Unity Co.

2011 Net Sales: $169 million
Country: Thailand

Giffarine, begun in 1966 by a team of Thai medical doctors and pharmacists, offers a wide range of cosmetics, body treatment products, household utensils, diet supplements and food products.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, skin care, food and beverage, supplements, household products
Markets: 33
Salespeople: Not available
Employees: Not available
Headquarters: Bangkok, Thailand
Year Founded: 1996
www.giffarinethailand.com

57. Longrich (Jiangsu Longliqi)

2011 Net Sales: $167 million
Country: China

Longrich is a well-known mainland China manufacturer of cosmetics, personal-care products and health and wellness products.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level and single-level
Products: Beauty, cosmetics, wellness
Markets: 2
Salespeople: Not available
Employees: 200
Headquarters: Changshu, China
Year Founded: 1985
www.longliqi.com

58. GNLD (Golden Neo-Life Diamite International)

2011 Net Sales: $165 million
Country: USA

GNLD was founded in 1958 to supply products that bridge the gap between the food supply and the body’s nutritional requirements.

2010 Rank: 66
2010 Net Sales: $175 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, home care, personal care, skin care, water treatment systems
Markets: 50
Salespeople: 240,000
Employees: 1,600
Headquarters: Fremont, Calif.
Executive: Roget Uys
Year Founded: 1958
www.gnld.com

59. Nikken Global Inc.

2011 Net Sales: $149 million
Country: USA

Nikken sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network.

2010 Rank: 59
2010 Net Sales: $210 million
Sales Method: Stair-step breakaway
Compensation Structure: Multi-level
Products: Organic nutrition/skin care, environmental, rest/rejuvenation
Markets: 35
Salespeople: 212,000
Employees: 478
Headquarters: Irvine, Calif.
Executive: Kurt H. Fulle
Year Founded: 1975
www.nikken.com

60. Enagic USA, Inc.

2011 Net Sales: $147 million
Country: USA

Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.

2010 Rank: 76
2010 Net Sales: $129 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Alkaline water filtration systems
Markets: Not available
Salespeople: 100,000
Employees: 100
Headquarters: Torrance, Calif.
Executive: Hironari Ohshiro
Year Founded: 2003
www.enagic.com

61. Sportron

2011 Net Sales: $139 million
Country: USA

Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.

2010 Rank: 72
2010 Net Sales: $148 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional and dietary supplements
Markets: 40
Salespeople: 300,000
Employees: 140
Headquarters: Melissa, Texas
Executive: Keith J. Harding
Year Founded: 1992
www.sportron.com

62. AdvoCare International, LP

2011 Net Sales: $138 million
Country: USA

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition and sports performance products.

2010 Rank: 91
2010 Net Sales: $89 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 1
Salespeople: 145,700
Employees: 105
Headquarters: Carrollton, Texas
Executive: Richard Wright
Year Founded: 1992
www.advocare.com

62. Univera

2011 Net Sales: $138 million
Country: USA

Univera is the premier natural products company offering vitality, prosperity and purpose to people around the world.

2010 Rank: 68
2010 Net Sales: $164 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 3
Salespeople: 45,000
Employees: 160
Headquarters: Korea
Executive: Bill Lee
Year Founded: 1976
us.univera.com

64. ARSOA HONSHA Corp.

2011 Net Sales: $125 million
Country: Japan

ARSOA HONSHA products are developed around the company’s own philosophy and three pillars of good health: heart, body and skin. Natural ingredients are a prime focus.

2010 Rank: 80
2010 Net Sales: $111 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, nutritional supplements
Markets: 3
Salespeople: Not available
Employees: 290
Headquarters: Yamanashi, Japan
Year Founded: 1998
www.arsoa.co.jp

65. North American Power

2011 Net Sales: $124 million
Country: USA

North American Power is one of the nation’s fastest-growing energy suppliers, recently earning a spot on FORBES list of America’s Most Promising Companies. The company also has a commitment to philanthropy, sustainability and economic independence.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 11,587
Employees: 50
Headquarters: South Norwalk, Conn.
Executive: Kerry Breitbart
Year Founded: 2009
www.napower.com

66. Hindustan Unilever Ltd.

2011 Net Sales: $120 million
Country: India

Hindustan Unilever Limited, which is owned by the British-Dutch company Unilever, is the largest consumer goods company in India, with its top seller Aviance beauty solutions.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Food and beverage, personal care, cleaning agents
Markets: 1
Salespeople: Not available
Employees: 16,500
Headquarters: Mumbai, India
Executive: Nitin Paranjpe
Year Founded: 1932
Stock Symbol: 500696–BSE
www.hul.co.in

67. Tastefully Simple Inc.

2011 Net Sales: $110 million
Country: USA

Tastefully Simple offers “the food you love, the time you deserve” with over 60 easy-to-prepare foods and gifts. Products are available primarily at home taste-testing parties through consultants who offer samples, recipes, entertaining tips and more.

2010 Rank: 77
2010 Net Sales: $125 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Specialty food items and gifts
Markets: 1
Salespeople: 28,000
Employees: 343
Headquarters: Alexandria, Minn.
Executive: Jill Blashack Strahan
Year Founded: 1995
www.tastefullysimple.com

67. Fortune Hi-Tech Marketing, Inc. (FHTM)

2011 Net Sales: $110 million
Country: USA

FHTM is a privately held direct selling company offering consumers a diverse lineup of products and services, including energy, satellite TV, nutritionals, personal-care items, contact lenses, security services, wireless phone service and more through a network of independent representatives.

2010 Rank: 92
2010 Net Sales: $82 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health and beauty, services, entertainment and communications
Markets: 3
Salespeople: 93,000
Employees: 80
Headquarters: Lexington, Ky.
Executive: Paul Orberson
Year Founded: 2001
www.fhtm.net

69. The Maira Co. Ltd.

2011 Net Sales: $108 million
Country: Japan

The Maira Co. emphasizes herbs and non-surgical rejuvenation. Japanese consumers can find the company’s beauty, bath and health products through independent distributors.

2010 Rank: 88
2010 Net Sales: $96 million
Sales Method: Not available
Compensation Structure: Not available
Products: Cosmetics, skin care, bath equipment, dietary supplements
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1991
www.the-maira.co.jp

70. Princess House, Inc.

2011 Net Sales: $102 million
Country: USA

Princess House is a premier direct selling company dedicated to empowering people to start flexible, home-based businesses through the sale of superior-quality cookware products.

2010 Rank: 89
2010 Net Sales: $94 million
Sales Method: Party Plan
Compensation Structure: Multi-level
Products: Home décor, kitchenware, appliances
Markets: 1
Salespeople: 25,145
Employees: 225
Headquarters: Taunton, Mass.
Executive: Connie Tang
Year Founded: 1963
www.princesshouse.com

70. TriVita

2011 Net Sales: $102 million
Country: USA

TriVita offers a wide range of high-quality nutritional and dietary supplements made with the most premium natural ingredients. Its proprietary formulas include products for weight loss, healthy aging and targeted nutritional solutions.

2010 Rank: 92
2010 Net Sales: $80 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness and dietary supplements
Markets: 12
Salespeople: Not available
Employees: 200
Headquarters: Scottsdale, Ariz.
Executive: Michael Ellison
Year Founded: 1999
www.trivita.com

72. Creative Memories

2011 Net Sales: $100 million
Country: USA

Creative Memories is part of The Antioch Company, specializing in making and selling products for scrapbooking and photo needs, including photo albums, decorative embellishments, custom display frames and digital scrapbooking supplies.

2010 Rank: 79
2010 Net Sales: $113 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Photo albums, scrapbooking materials, digital photo books, photo-organization software
Markets: 7
Salespeople: 29,000
Employees: 364
Headquarters: St. Cloud, Minn.
Executive: Chris Veit
Year Founded: 1987
www.creativememories.com

73. Organo Gold International

2011 Net Sales: $94 million
Country: Canada

Organo Gold is a direct selling company with the focus of improving people’s health and wealth and bringing more balance into their lives through the power of 100 percent Organic Ganoderma.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Food and beverage, personal care, cosmetics, wellness
Markets: 15
Salespeople: 100,000
Employees: 70
Headquarters: Richmond, British Columbia
Executive: Bernardo Chua
Year Founded: 2008
www.organogold.com

74. WorldVentures Holdings LLC

2011 Net Sales: $91 million
Country: USA

WorldVentures markets travel-related products through the Internet and personal contact. In 2009, WorldVentures expanded into several global markets.

2010 Rank: 90
2010 Net Sales: $90 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Travel packages
Markets: Not available
Salespeople: Not available
Employees: 100
Headquarters: Plano, Texas
Executives: Mike Azcue and Wayne Nugent
Year Founded: 2005
www.worldventures.com

75. Vemma Nutrition Co.

2011 Net Sales: $90 million
Country: USA

Vemma specializes in ultra-premium liquid nutrition. The company markets nutritional supplements that are clinically studied and designed to provide unique delivery methods for today’s active families and athletes.

2010 Rank: 89
2010 Net Sales: $92 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, food and beverage
Markets: 50
Salespeople: 246,800
Employees: 168
Headquarters: Scottsdale, Ariz.
Executive: BK Boreyko
Year Founded: 2004
www.vemma.com

76. Kleeneze, Ltd.

2011 Net Sales: $86 million
Country: United Kingdom

Kleeneze was established in 1923 and is the UK’s original home shopping company. The company’s products are sold through the highly successful catalogues that are distributed by independent Kleeneze distributors in the UK, Ireland, The Netherlands and Germany.

2010 Rank: 82
2010 Net Sales: $102 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Household, health care, beauty
Markets: 4
Salespeople: 11,872
Employees: 225
Headquarters: Accrington, Lancashire, UK
Executive: Jamie Stewart
Year Founded: 1923
www.kleeneze.co.uk

77. 5LINX Enterprises Inc.

2011 Net Sales: $81 million
Country: USA

5LINX offers essential products and services people use every day. The company distributes its products and services through a network of dedicated independent marketing representatives who provide customers with the latest in telecommunications products, energy (gas and electric) and many other products and services for the home and business.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications, energy, text marketing
Markets: 2
Salespeople: 85,000
Employees: 275
Headquarters: Rochester, N.Y.
Executive: Craig Jerabeck
Year Founded: 2001
www.5linx.com

78. New Image Group

2011 Net Sales: $75 million
Country: New Zealand

New Image offers an innovative and highly effective business model that takes colostrum and turns it into health giving products that are sold throughout Asia, Australia and New Zealand.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Colostrum-based nutrition, beauty, home care, environmental, weight loss
Markets: 11
Salespeople: 100,000
Employees: 140
Headquarters: Auckland, New Zealand
Executive: Graeme Clegg
Year Founded: 1984
Stock Symbol: NEW—NZX
www.newimagegroup.co.nz

79. Relìv International Inc.

2011 Net Sales: $74 million
Country: USA

Relìv International makes nutritional supplements that address essential nutrition, weight-loss, athletic performance, digestive health, women’s health, anti-aging, energy and mental focus. The company also markets premium personal-care products through its Relivables line.

2010 Rank: 92
2010 Net Sales: $80 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Health and wellness
Markets: 15
Salespeople: 60,740
Employees: 240
Headquarters: Chesterfield, Mo.
Executive: Robert L. Montgomery
Year Founded: 1988
Stock Symbol: RELV—NASDAQ
www.reliv.com

79. bHIP Global, Inc.

2011 Net Sales: $74 million
Country: USA

bHIP Global is an international network marketing and distribution company that offers its proprietary product, AIO Premium Cellular Health, as well as other products containing the revolutionary patented ingredient AC-11®.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage
Markets: 33
Salespeople: 78,276
Employees: 86
Headquarters: Melissa, Texas
Executive: Terry LaCore
Year Founded: 2007
www.bhipglobal.com

81. LifeVantage Corp.

2011 Net Sales: $70 million
Country: USA

LifeVantage is a leader in the fight against oxidative stress by focusing primarily on Nrf2 activation. LifeVantage offers science-based, research-backed products and a business opportunity and is committed to bringing a better quality of life to the world.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 3
Salespeople: Not available
Employees: 130
Headquarters: Salt Lake City, Utah
Executive: Douglas C. Robinson
Year Founded: 2003
Stock Symbol: LFVN.OB—OTC BB
www.lifevantage.com

82. Jeunesse Global

2011 Net Sales: $65 million
Country: USA

Jeunesse Global enhances the health and vitality of people around the world by offering cutting-edge products and financial stability through a “new economy” business platform.

2010 Rank: N/A
2010 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, personal care
Markets: 80
Salespeople: 92,000
Employees: 125
Headquarters: Altamonte Springs, Fla.
Executive: Wendy Lewis
Year Founded: 2009
www.jeunesseglobal.com


Note: 2010 ranking and net sales numbers are not provided for companies that were not profiled in last year’s Global 100 list.