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June 02, 2011

Cover Story

DSN Global 100: The Top Direct Selling Companies in the World

by J.M. Emmert


53. Faberlic

2010 Revenue: $236 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin-care.

  • 2009 Rank: 51
  • 2009 Revenue: $236 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics
  • Markets: 18
  • Distributors: 700,000
  • Employees: Not available
  • Headquarters: Moscow, Russia
  • Executives: Alexy Nechaev and Alexander Davankov
  • Year Founded: 1997

54. Lux International

2010 Revenue: $234 million
Country: Switzerland

Lux International was one of the first to perfect the combination of vacuum cleaners and door-to-door sales. The privately owned company has expanded its product line to other clean-home technologies, additional sales methods and many other countries.

  • 2009 Rank: 53
  • 2009 Revenue: $230 million
  • Marketing Style: Referrals, door-to-door and party plan
  • Compensation Plan: Single-level
  • Products: Vacuum cleaners, air purifiers, water purifiers, cookware and steam cleaners
  • Markets: 36
  • Distributors: 5,967
  • Employees: 720
  • Headquarters: Barr/Zug, Switzerland
  • Executive: Reto von der Becke
  • Year Founded: 1901

55. Mannatech, Inc.

2010 Revenue: $228 million
Country: USA

Mannatech is a provider of nutritional supplements and skin-care products based on Real Food Technology® solutions. Its flagship product is Ambrotose® complex, on which it holds more than 48 patents in 30 countries.

  • 2009 Rank: 44
  • 2009 Revenue: $289 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Dietary supplements, weight and fitness products and skin-care solutions
  • Markets: 21
  • Distributors: 400,000
  • Employees: 540
  • Headquarters: Coppell, Texas
  • Executives: Robert Sinnott and Stephen D. Fenstermacher
  • Year Founded: 1994
  • Stock Symbol: MTEX—NASDAQ

56. Four Leaf Japan Co./Forifu Japan

2010 Revenue: $226 million
Country: Japan

Four Leaf Japan and its parent company, Forifu Japan Inc., sell dietary supplements but operate under the philosophy of “Just Cause Business.” The four leaves symbolize the power of a network—individuals coming together for the greater good of all people.

  • 2009 Rank: 54
  • 2009 Revenue: $226 million
  • Marketing Style: Not available
  • Compensation Plan: Multi-level
  • Products: Dietary supplements
  • Markets: Not available
  • Distributors: 530,000
  • Employees: 91
  • Headquarters: Osaka, Japan
  • Executive: Tamamura Toshio
  • Year Founded: 2003

57. PM-International AG

2010 Revenue: $217 million
Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 10 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Premium nutritional supplements, and health/fitness/wellness, and skin-care products
  • Markets: 30
  • Distributors: 100,000
  • Employees: 151
  • Headquarters: Speyer, Rheinland-Pfalz, Germany
  • Executive: Rolf Sorg
  • Year Founded: 1993

58. ERINA Co., Inc.

2010 Revenue: $216 million
Country: Japan

ERINA started out as a pantyhose sales company and has turned into a multimillion-dollar system for selling all-purpose detergent concentrate, nutritional supplements and cosmetics.

  • 2009 Rank: 40
  • 2009 Revenue: $300 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Skin-care, nutritional supplements and household items
  • Markets: 1
  • Distributors: 500,000
  • Employees: 45
  • Headquarters: Tokyo, Japan
  • Executive: Alan K. Artis
  • Year Founded: 1970

59. Nikken Global Inc.

2010 Revenue: $210 million
Country: USA

Nikken sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network.

  • 2009 Rank: 57
  • 2009 Revenue: $212 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Lifestyle (organic nutrition/skin-care); environmental (air/water technology); rest/rejuvenation (magnetized products, jewelry, sleep systems)
  • Markets: 35+
  • Distributors: 247,000
  • Employees: 510
  • Headquarters: Irvine, Calif.
  • Executive: Kurt Fulle
  • Year Founded: 1975

59. Team National

2010 Revenue: $210 million
Country: USA

Team National (formerly known as National Companies) provides membership savings on products and services in more than 20 industries, including factory-direct pricing on home furnishings and more.

  • 2009 Rank: 63
  • 2009 Revenue: $181 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Home furnishings, commercial office furniture, custom jewelry, supplements and small-business solutions
  • Markets: 1
  • Distributors: 290,000
  • Employees: 48
  • Headquarters: Davie, Fla.
  • Executive: Angela Loehr Chrysler
  • Year Founded: 1997

61. Diana Co. Ltd.

2010 Revenue: $204 million
Country: Japan

Diana Co. focuses on helping women be beautiful through nutritional supplements, lingerie and cosmetics. It also supports women’s finances and mental development through business opportunities and training.

  • 2009 Rank: 56
  • 2009 Revenue: $214 million
  • Marketing Style: Franchise/retail
  • Compensation Plan: Store sales
  • Products: Lingerie, nutritional supplements, cosmetics
  • Markets: 1
  • Distributors: 170,000
  • Employees: 218
  • Headquarters: Tokyo, Japan
  • Year Founded: 1986

62. CUTCO Corp./Vector Marketing

2010 Revenue: $200 million
Country: USA

CUTCO sells kitchen cutlery products, kitchen gadgets, utensils, flatware, cookware, garden tools and sporting and pocket knives marketed through in-home demonstrations.

  • 2009 Rank: 59
  • 2009 Revenue: $200 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Cutlery, houseware and kitchenware
  • Markets: 4
  • Distributors: 60,000
  • Employees: 800
  • Headquarters: Olean, N.Y.
  • Executive: James E. Stitt
  • Year Founded: 1949

62. Longaberger Co.

2010 Revenue: $200 million
Country: USA

The Longaberger Co. is the No. 1 maker of handmade baskets in the United States and is a leading provider of home and lifestyle products, such as pottery, wrought iron, fabrics and other accessories.

  • 2009 Rank: 59
  • 2009 Revenue: $200 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Handmade baskets, pottery, wrought iron and home decor such as wall art, candles and accessories
  • Markets: 1
  • Distributors: 35,000
  • Employees: 900
  • Headquarters: Newark, Ohio
  • Executive: Tami Longaberger
  • Year Founded: 1973

62. Stampin’ Up!

2010 Revenue: $200 million
Country: USA

Stampin’ Up! markets wood- and clear-mounted rubber stamps and accessories for use in scrapbooking, making greeting cards and decorating the home. The company is currently expanding internationally.

  • 2009 Rank: 61
  • 2009 Revenue: $200 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Decorative stamp sets and accessories for home décor, greeting cards, craft projects, scrapbooking and digital designing
  • Markets: 9
  • Distributors: 48,000
  • Employees: 460
  • Headquarters: Riverton, Utah
  • Executive: Shelli Gardner
  • Year Founded: 1988

62. 4Life Research L.C.

2010 Revenue: $200 million
Country: USA

4Life is the creator of Transferceutical Science and a leader in the distribution of transfer factor products.

  • 2009 Rank: 71
  • 2009 Revenue: $150 million
  • Marketing Style: Networking
  • Compensation Plan: Multi-level
  • Products: Health and wellness
  • Markets: 20
  • Distributors: Not available
  • Employees: 550
  • Headquarters: Salt Lake City, Utah
  • Executive: David Lisonbee
  • Year Founded: 1998

66. GNLD

2010 Revenue: $175 million
Country: USA

GNLD was founded in 1958 to supply products that bridge the gap between the food supply and the body’s nutritional requirements.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, water treatment systems, and health/fitness/wellness, home-care, personal-care, skin-care and weight-management products
  • Markets: 50
  • Distributors: 240,000
  • Employees: 1,600
  • Headquarters: Freemont, Calif.
  • Executive: Roget Uys
  • Year Founded: 1958

67. Family Heritage Life

2010 Revenue: $166 million
Country: USA

Family Heritage Life is a supplemental insurance company that provides protection, service and security to American families. Along with cancer insurance, the company markets heart, accident, hospital indemnity and life insurance products.

  • 2009 Rank: 70
  • 2009 Revenue: $152 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Insurance services
  • Markets: 1
  • Distributors: 2,638
  • Employees: 96
  • Headquarters: Cleveland, Ohio
  • Executive: Howard Lewis
  • Year Founded: 1989

68. Univera

2010 Revenue: $164 million
Country: USA

Univera has extended its reach as the central piece of the ECONET. The company focuses on renewal—physical, financial and cultural.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Relationship
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements and skin-care products
  • Markets: 3
  • Distributors: 45,000
  • Employees: 160
  • Headquarters: Korea
  • Executive: Bill Lee
  • Year Founded: 1976

69. BearCere’Ju Co. Ltd.

2010 Revenue: $160 million
Country: Japan

Also known as Berusere – ju, this company uses herbals and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.

  • 2009 Rank: 68
  • 2009 Revenue: $156 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics, personal-care, health
  • Markets: 3
  • Distributors: 250,000
  • Employees: Not available
  • Headquarters: Tokyo, Japan
  • Year Founded: 1992

69. Take Shape for Life (Medifast)

2010 Revenue: $160 million
Country: USA

Take Shape for Life is a healthy-lifestyle company that aims to help its customers achieve healthier weights, minds and finances. It is a wholly owned subsidiary of publicly traded Medifast Inc.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Weight-loss coaching and supporting products
  • Markets: 1
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Owings Mills, Md.
  • Executive: Michael McDevitt
  • Year Founded: 1980
  • Stock Symbol: MED—NYSE

71. Jewels by Park Lane Inc.

2010 Revenue: $150 million
Country: USA

Jewels by Park Lane was founded in Chicago as a direct sales jewelry party plan company.

  • 2009 Rank: 72
  • 2009 Revenue: $150 million
  • Marketing Style: Party plan and person-to-person
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: Not available
  • Distributors: 35,000
  • Employees: 200
  • Headquarters: Schaumburg, Ill.
  • Executives: Patti and Arthur Levin
  • Year Founded: 1955

72. Sportron

2010 Revenue: $148 million
Country: USA

Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.

  • 2009 Rank: 74
  • 2009 Revenue: $147 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional and dietary supplements
  • Markets: 40
  • Distributors: 300,000
  • Employees: 140
  • Headquarters: Melissa, Texas
  • Executive: Keith J. Harding
  • Year Founded: 1992

73. Japanlife Co. Ltd.

2010 Revenue: $144 million
Country: Japan

Japanlife Co. is part of the Matrix World Division Group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty-care products and dietary supplements.

  • 2009 Rank: 73
  • 2009 Revenue: $148 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Magnetic therapy devices, skin-care, cosmetics, dietary supplements
  • Markets: Not available
  • Distributors: 300
  • Employees: 467
  • Headquarters: Tokyo, Japan
  • Year Founded: 1975

74. Chandeal Co. Ltd.

2010 Revenue: $138 million
Country: Japan

Chandeal is an undergarment company that began in the early 1980s. The company now has a district sales office in China and a salon in Taiwan.

  • 2009 Rank: 83
  • 2009 Revenue: $113 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Lingerie
  • Markets: 1
  • Distributors: Not available
  • Employees: 151
  • Headquarters: Nara, Japan
  • Year Founded: 1985

75. Deesse

2010 Revenue: $130 million
Country: Switzerland

Under the umbrella of Deesse International GmbH, Deesse sells cosmetics, skin-care products, nutritional supplements and clothing in several countries.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Profit plan
  • Products: Cosmetics, skin-care, nutritional supplements and clothing
  • Markets: 10
  • Distributors: 12,000
  • Employees: 10,500
  • Headquarters: Oetwil am See, Switzerland
  • Executive: Dimitri Sturdza
  • Year Founded: 1971

76. Enagic USA, Inc.

2010 Revenue: $129 million
Country: USA

Japan-based Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Direct Sales
  • Compensation Plan: Not available
  • Products: Kangen alkaline water filtration systems
  • Markets: Not available
  • Distributors: 100,000
  • Employees: 100
  • Headquarters: Torrance, Calif.
  • Executive: Hironari Ohshiro
  • Year Founded: 2003

77. Tastefully Simple Inc.

2010 Revenue: $125 million
Country: USA

Tastefully Simple offers over 60 easy-to-prepare foods and gifts. Products are available primarily at home taste-testing parties through consultants who offer samples, recipes, entertaining tips and more.

  • 2009 Rank: 79
  • 2009 Revenue: $130 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Specialty food items and gifts
  • Markets: 1
  • Distributors: 27,000
  • Employees: 330
  • Headquarters: Alexandria, Minn.
  • Executive: Jill Blashack Strahan
  • Year Founded: 1995

78. Keller Williams Realty Inc.

2010 Revenue: $120 million
Country: USA

Keller Williams Realty has 701 offices in the United States and Canada. The company has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners.

  • 2009 Rank: 85
  • 2009 Revenue: $108 million
  • Marketing Style: Person-to-person via franchises
  • Compensation Plan: Commission and profit-sharing
  • Products: Real estate training, coaching and technology
  • Markets: 2
  • Distributors: 80,000
  • Employees: 175
  • Headquarters: Austin, Texas
  • Executive: Mark Willis
  • Year Founded: 1983

79. Creative Memories

2010 Revenue: $113 million
Country: USA

Creative Memories is part of The Antioch Company, specializing in making and selling products for scrapbooking and photo needs, including photo albums, decorative embellishments, custom display frames and digital scrapbooking supplies.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Photo albums, scrapbooking materials, digital photo books and photo-organization software
  • Markets: 8
  • Distributors: 40,000
  • Employees: 458
  • Headquarters: St. Cloud, Minn.
  • Executive: Chris Veit
  • Year Founded: 1987

80. ARSOA HONSHA Corp.

2010 Revenue: $111 million
Country: Japan

ARSOA HONSHA products are developed around the company’s own philosophy and three pillars of good health: heart, body and skin. Natural ingredients are a prime focus.

  • 2009 Rank: 78
  • 2009 Revenue: $130 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics and nutritional supplements
  • Markets: 3
  • Distributors: Not available
  • Employees: 294
  • Headquarters: Yamanashi, Japan
  • Year Founded: 1998

81. Stella & Dot

2010 Revenue: $104 million
Country: USA

Stella and Dot, an Inc. 500 fastest-growing company, is a San Francisco-based social selling company that offers boutique-style jewelry and accessories.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party Plan
  • Compensation Plan: Multi-level
  • Products: Boutique-style jewelry and accessories
  • Markets: 2
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Burlingame, Calif.
  • Executive: Jessica Herrin
  • Year Founded: 2004

82. Kleeneze

2010 Revenue: $102 million
Country: United Kingdom

Kleeneze was founded in 1923 as a catalog sales and direct selling company.

  • 2009 Rank: 84
  • 2009 Revenue: $109 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Household, health and beauty items
  • Markets: 4
  • Distributors: 9,800
  • Employees: 225
  • Headquarters: Accrington, Lancashire, UK
  • Executive: Jamie Stewart
  • Year Founded: 1923

83. Kirby Company

2010 Revenue: $100 million
Country: USA

For almost 100 years, the Kirby Company has manufactured home-care systems best known for their quality, reliability and performance. The HEPA vacuum systems are sold through in-home demonstrations by authorized, independent distributors in over 70 coiuntries.

  • 2009 Rank: 80
  • 2009 Revenue: $125 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level
  • Products: Home-cleaning systems and home-care products
  • Markets: 70+
  • Distributors: Not available
  • Employees: 500
  • Headquarters: Cleveland, Ohio
  • Year Founded: 1914

83. lia sophia

2010 Revenue: $100 million
Country: USA

lia sophia is a family-run business, selling high-quality jewelry backed by a lifetime guarantee.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: 1
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Wood Dale, Ill.
  • Executive: Tory Kiam
  • Year Founded: 1972

83. Premier Designs*

2010 Revenue: $100 million
Country: USA

Premier Designs was created as a direct sales jewelry company to support ministries around the globe, as well as provide a home-based business opportunity established on biblical principles, such as integrity and unselfish service.

  • 2009 Rank: 61
  • 2009 Revenue: $200 million‡
  • Marketing Style: Party plan and person-to-person
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: 2
  • Distributors: 24,000
  • Employees: 260
  • Headquarters: Irving, Texas
  • Executives: Andy and Joan Horner
  • Year Founded: 1985

83. Thirty-One Gifts

2010 Revenue: $100 million
Country: USA

Founded upon the principles of Proverbs 31, Thirty-One Gifts offers handbags, fashion accessories, totes and organization solutions. It is committed to providing an opportunity for women to achieve financial freedom, find personal fulfillment and realize their dreams.

  • 2009 Rank: N/A
  • 2009 Revenue:  N/A
  • Marketing Style: Party plan
  • Compensation Plan:  Not available
  • Products: Embroidered and personalized handbags as well as home and gift items
  • Markets: Not available
  • Distributors: Not available
  • Employees: 1,000
  • Headquarters: Johnstown, Ohio
  • Executive: Cindy Monroe
  • Year Founded: 2003

83. Unicity Networks International*

2010 Revenue: $100 million
Country: USA

Unicity distributes nutritional supplements, skin-care products, weight-management products and a variety of herbal remedies for many health issues. Unicity was formed when network marketing firms Rexall Showcase International and Enrich International merged.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements and skin-care products
  • Markets: 21
  • Distributors: 350,000
  • Employees: Not available
  • Headquarters: Orem, Utah
  • Year Founded: 2001

88. The Maira Co. Ltd.

2010 Revenue: $96 million
Country: Japan

Japanese consumers can find The Maira Co.’s beauty, bath and other products at salons and through distributors. The company emphasizes herbs and non-surgical rejuvenation.

  • 2009 Rank: 76
  • 2009 Revenue: $140 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics, skin-care, bath equipment, dietary supplements
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Tokyo, Japan
  • Year Founded: 1991

89. Vemma Nutrition Co.

2010 Revenue: $92 million
Country: USA

Vemma specializes in ultra-premium liquid nutrition. The company markets nutritional supplements that are clinically studied and designed to provide unique delivery methods for today’s active families, as well as professional and amateur athletes.

  • 2009 Rank: 97
  • 2009 Revenue: $77 million
  • Marketing Style: Referral-based, direct to consumer
  • Compensation Plan: Multi-level
  • Products: Health and wellness drinks and formulas
  • Markets: 50
  • Distributors: 350,000
  • Employees: 115
  • Headquarters: Scottsdale, Ariz.
  • Executive: BK Boreyko
  • Year Founded: 2004

90. WorldVentures*

2010 Revenue: $90 million
Country: USA

WorldVentures markets travel-related products through the Internet and personal contact. In 2009, WorldVentures expanded into several global markets.

  • 2009 Rank: 93
  • 2009 Revenue: $90 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Travel packages
  • Markets: Not available
  • Distributors: Not available
  • Employees: 100
  • Headquarters: Plano, Texas
  • Executives: Mike Azcue and Wayne Nugent
  • Year Founded: 2005

91. AdvoCare

2010 Revenue: $89 million
Country: USA

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition, and sports performance products.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional and skin-care products
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Carrollton, Texas
  • Executive: Richard Wright
  • Year Founded: 1993

92. Agel Enterprises

2010 Revenue: $80 million
Country: USA

Agel Enterprises identified the category of suspension-gel technology in its nutritional supplements. The company launched in Utah in 2005.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements
  • Markets: 60
  • Distributors: 554,000
  • Employees: 250
  • Headquarters: Lehi, Utah
  • Executive: Glen Jensen
  • Year Founded: 2005

92. Fortune Hi-Tech Marketing

2010 Revenue: $80 million
Country: USA

Fortune Hi-Tech Marketing sells products and services that people use every day. It partners with name-brand providers, such as Dish Network and The Wireless Shop, among others.

  • 2009 Rank: 82
  • 2009 Revenue: $120 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Health and beauty products, services, entertainment and communications
  • Markets: 3
  • Distributors: 100,000
  • Employees: 55
  • Headquarters: Lexington, Ky.
  • Executive: Paul Orberson
  • Year Founded: 2001

92. FreeLife International

2010 Revenue: $80 million
Country: USA

FreeLife International products use goji berries as a primary ingredient, and the company embraces scientific validation to help distributors sell. Its latest product introductions focus on weight loss and anti-aging properties.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Food/gourmet items, nutritional supplements and oral hygiene, personal-care, skin-care and weight-management products
  • Markets: 26
  • Distributors: Not available
  • Employees: 120
  • Headquarters: Phoenix, Ariz.
  • Executive: Ray Faltinsky
  • Year Founded: 1995

92. Passion Parties

2010 Revenue: $80 million
Country: USA

Passion Parties has been enhancing the relationships of clients by offering sensual products designed to promote intimacy and communication between couples. The company provides women with the opportunity to own and manage their own business while promoting personal awareness and well-being.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Sensual body products for romance and relationship enhancement
  • Markets: Not available
  • Distributors: Not available
  • Employees: 90
  • Headquarters: Las Vegas, Nev.
  • Executive: Pat Davis
  • Year Founded: 1994

92. Pure Romance

2010 Revenue: $80 million
Country: USA

Pure Romance is a party plan company that offers women a comfortable environment in which to purchase a full line of bedroom accessories, books, games and lingerie.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Not available
  • Products: Romance and relationship enhancement products
  • Markets: 4
  • Distributors: 70,000
  • Employees: Not available
  • Headquarter: Loveland, Ohio
  • Executive: Patty Brisben
  • Year Founded: 1993

92. Regal Ware

2010 Revenue: $80 million
Country: USA

Regal Ware sells high-quality cookware. The company’s products include stainless steel and cast-aluminum cookware as well as branded food-preparation items and drinking water treatment systems for the home.

  • 2009 Rank: 95
  • 2009 Revenue: $80 million
  • Marketing Style: Party plan/retail hybrid
  • Compensation Plan: Not available
  • Products: Cookware, water treatment systems
  • Markets: 40
  • Distributors: 5,000
  • Employees: 500
  • Headquarters: Kewaskum, Wis.
  • Executive: Jeffrey Reigle
  • Year Founded: 1911

92. Relìv International Inc.

2010 Revenue: $80 million
Country: USA

Relìv International makes nutritional supplements that address essential nutrition, weight-loss, athletic performance, digestive health, women’s health, anti-aging, energy and mental focus. The company also markets premium personal-care products through its Relivables line.

  • 2009 Rank: 94
  • 2009 Revenue: $85 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Health and wellness
  • Markets: 15
  • Distributors: 60,740
  • Employees: 240
  • Headquarters: Chesterfield, Mo.
  • Executive: Robert L. Montgomery
  • Year Founded: 1988
  • Stock Symbol: RELV—NASDAQ

92. TriVita

2010 Revenue: $80 million
Country: USA

TriVita is a leading international nutraceutical company doing business in the United States, Canada, and in 2011, Australia. It’s known for its full line of ultra-quality wellness products.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Wellness products and dietary supplements
  • Markets: 3
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Scottsdale, Ariz.
  • Executive: Michael Ellison
  • Year Founded: 1999

92. World Financial Group

2010 Revenue: $80 million
Country: USA

World Financial Group, a subsidiary of AEGON, is a financial services marketing organization dedicated to serving the financial needs of individuals from all walks of life and working with clients to create a customized strategy to protect them and their families.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Not available
  • Compensation Plan: Multi-level
  • Products: Investment, insurance and other financial products
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Duluth, Ga.
  • Executive: Jack D. Linder
  • Year Founded: 2001

Princess House*

2010 Revenue: $94 million
Country: USA

Princess House is a cookware, tabletop and home décor company offering quality products and a business opportunity to people from all walks of life for almost 50 years.

  • 2009 Rank: N/A
  •  2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Household products
  • Markets: 1
  • Distributors: 15,000
  • Employees: 208
  • Headquarters: Taunton, Mass.
  • Executive: Tim Brown
  • Year Founded: 1963

*The submission for Princess House for the DSN Global 100 list was inadvertently overlooked during the compilation process. As a result of this self-reported information, Princess House ranks in the No. 89 position for 2010.

*Denotes the company declined participation
‡2009 figures adjusted due to new data