August 16, 2017
Epicure Marks 20-Year Milestone in Business
Epicure Selections, the Canadian food and cookware company, is celebrating its 20th anniversary.
To mark the milestone, the direct-sales company recently staged its national conference in downtown Victoria, British Columbia, beginning the celebration with a picnic lunch on the lawns of the Fairmont Empress Hotel. More than 800 people attended the event to recognize the family business that was founded by Sylvie Rochette in 1997.
Rochette, who is still active in the company, and her daughter, CEO Amelia Warren, are helping time-starved families to share good food, eat healthier and live better. Epicure, which is headquartered in North Saanich, offers more than 300 products and has a salesforce of 10,000 spread across Canada. The company brings in more than $50 million in revenue annually, with its strongest growth in British Columbia, Ontario, Quebec and the Maritimes.
“We are excited,” said Warren, who has held the CEO position for the past seven years. “We are growing. We are grateful to be doing business on Vancouver Island and Victoria.”
Rochette began the company by selling blends of spices at a country market. She kept developing new products and growing the company. In 2007, she created the direct-sales operation. Today, the Epicure mission is to change the course of the next generation’s health and relationship with food. The Epicure community unites and inspires each other to rally around clean eating with a three-course solution—for ourselves, our children and our planet.