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November 01, 2011

Executive Announcements

November 2011

World Federation of Direct Selling Associations

Alessandro Carlucci
Alessandro Carlucci

The World Federation of Direct Selling Associations (WFDSA), the entity that represents the national associations of this industry, has announced as its new Chairman, Alessandro Carlucci, President and CEO of Brazilian company Natura. With his term running through October 2014, Carlucci succeeds Andrea Jung, Avon’s Chairman and CEO. He will represent an industry that, in 2010, moved globally $132 billion and involved over 88 million sales professionals.

Carlucci has been at Natura since 1989, when he first worked as a marketing and sales trainee. More recently, he was in charge of the operations business unit, a position he occupied before becoming President and CEO in 2005. Before the nomination as WFDSA Chairman, he held the position of Financial Director at WFDSA. Carlucci is also Advisor Member of the Board of Redecard, Brazil’s second-largest card-payment processor.

Founded in 1978, the WFDSA is a nongovernmental, voluntary organization globally representing the direct selling industry as a federation of national direct selling associations. WFDSA membership consists of 60 national direct selling associations and one regional federation.


Arthur Sando
Arthur Sando

MonaVie, a network marketing company that sells premium nutrition products, announced the appointment of Arthur Sando as Vice President, Corporate Communications.

Sando brings experience as a communications executive with expertise in media relations, product branding and public policy to his new position.

For the past four years, Sando has been CEO of a Los Angeles-based communications consultancy. Previously, he was Senior Vice President, Communications, for CBS Enterprises.

Sando is credited with founding and building the public relations department of Turner Broadcasting System, where he rose from being the company’s first Public Relations Director to becoming Vice President, Marketing and Communications.

Belcorp USA

Graciela Sanchez
Graciela Sanchez
Bruce King
Bruce King

Graciela Sanchez joins Belcorp USA as Director of Sales and Marketing, and Bruce King joins as Director of Finance, Operations and Technology.

Sanchez has over 10 years of experience in the direct selling industry, and is currently responsible for the bilingual marketing, communications and sales initiatives. She also serves as Secretary for the Belcorp Foundation, a nonprofit organization which seeks to train women in the areas of personal development and entrepreneurship as well as awards scholarships.

King brings more than 20 years of diversified business experience, including finance and accounting, operations, strategic planning, and IT and network management. He has worked extensively in Latin America and held several executive roles at other companies.

Univera Inc.

Matt Rumpsa
Matt Rumpsa

Matt Rumpsa has joined Univera Inc. as Vice President of Business Development.

Rumpsa brings over 25 years of experience in the direct selling industry, holding executive positions in sales and marketing, customer service and global expansion.

Univera Inc. is a cell renewal-focused relationship marketing company offering nutrition products and home-business opportunity for nearly 100,000 people currently in North America. Univera is part of the ECONET global family of health and natural product companies, which has operations in the United States, Canada, Korea, Mexico, Russia and China.

Immunotec Inc.

Rod Budd
Rod Budd

The Immunotec Board of Directors announced the appointment of Rod Budd as new Director and Chairman of the Audit Committee.

Budd has over 30 years of experience in public accounting, serving emerging and growth companies from startups to large multinationals. Budd was a partner in Ernst & Young for 25 years until his retirement in 2010. For the last eight years, he was the Canadian firm’s life sciences practice leader. He has extensive experience with public companies in both Canada and the United States.

North American Power

Robert Holtzman
Robert Holtzman

Robert Holtzman, MS, APR, has joined North American Power as Senior Marketing Strategist. Holtzman brings over three decades of public relations and marketing experience to the position and has worked with clients from various sectors, including retail, entertainment and education. From high-end shopping malls to international film festivals, he has coordinated events and marketing programs for hundreds of corporations and nonprofit organizations. Holtzman is also a former professor of Marketing and Communications at the University of North Florida.

Phototron Holdings Inc.

Phototron Holdings Inc., the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow System, announced the appointment of Brian Sagheb as President and CEO, as well as social media expert Mike Zappy as Chief Internet Strategist.

Sagheb was previously Phototron’s CFO. He has served as a financial and operational executive in Fortune 500 corporations and venture-backed startups. Prior to joining Phototron in 2002, Sagheb served as CFO of SolarX—a renewable energy provider. As an entrepreneur, he has purchased and grown several successful businesses. Before his entrepreneurial business ventures, Sagheb served as Controller and CFO of and was Vice President and Director of Finance for

Zappy has been featured on NBC’s Today, on TV networks ABC, CBS, CNBC and CNN, and in newspapers and magazines, including The New York Times, The Wall Street Journal, USA Today, Business Week, and SUCCESS magazine. He is the creator of the Harvard Business School elective course E-Business, and was recently a featured speaker at The Economist’s Branding Conference in Shanghai. Zappy is also co-author with Deepak Chopra of Ask the Kabala, a beginner’s guide to Kabala.

Tupperware Brands Corp.

Susan M. Cameron has been elected to Tupperware’s Board of Directors. Cameron is the retired Chairman and CEO of Reynolds American Inc., a publicly traded tobacco products company. Additionally, she is a director of R.R. Donnelley & Sons Company and a member of the University of Florida Board of Trustees. Cameron will serve as a member of the Audit, Finance and Corporate Responsibility Committee of Tupperware Brands Corp.

Tupperware Brands Corp. is a portfolio of global direct selling companies, selling innovative, premium products across multiple brands and categories through an independent salesforce of 2.7 million. Products include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal care.

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