Connect with us on Facebook Follow us on Twitter Join our LinkedIn Group Subscribe to us on YouTube Share with us on Google+ Subscribe to our RSS feed

August 01, 2013

Executive Announcements

August 2013

Click here to order the August 2013 issue in which this article appeared or click here to download it to your mobile device.

Herbalife Ltd.

Herbalife Ltd. announced that it has appointed Monica Wood as Vice President, Consumer and Distributor Insights. In this role, Wood will help advance Herbalife’s commitment to ongoing, in-depth market research.

Wood joins Herbalife from MWA LLC, where she was an advisor to research agencies and corporate departments across the financial services, pharmaceutical and consumer sectors where she developed best practices, training programs and consultancy skills across marketing research, consumer insights and data analytics. Prior to her role at MWA, Wood held a number of marketing and research positions at Novartis International AG, a Swiss multinational pharmaceutical company, which ranked No. 2 in sales among the worldwide industry in 2010.

Herbalife Ltd. sells weight-management, nutritional and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of 3.2 million independent distributors.

Mannatech Inc.

Angela ManuelAngela Manuel

Mannatech Inc., an innovator and provider of naturally sourced supplements based on Real Food Technology® solutions, announced the appointment of direct selling veteran Angela Manuel as its new General Manager of Canada. In this position, Manuel will oversee all sales and operational efforts for Mannatech’s Canadian business.

Manuel joined Mannatech in 2010 as Director of Business Development. Over her tenure, Mannatech’s Canadian business has grown significantly in both sales and associate enrollments. Manuel has overseen and organized the company’s overall sales and field development efforts in Canada since 2010.

Prior to joining Mannatech, Manuel was manager of operations for another direct seller, where she served in several roles since 1992. She has also served on boards of directors with both the Direct Selling Association’s regulatory affairs committee and the Direct Selling Education Foundation.

Mannatech develops high-quality health, weight and fitness, and skincare products that are based on the solid foundation of nutritional science and development standards. Mannatech’s proprietary products are available through independent sales associates in 22 markets around the globe.

Medifast Inc.

Jeannette M. MillsJeannette M. Mills

Medifast Inc., a manufacturer and provider of clinically proven portion-controlled weight-loss products and programs, announced the appointment of Jeannette M. Mills to Executive Vice President, Take Shape For Life. Mills has served on the company’s board of directors since 2008 and will report to Margaret Sheetz, President and Chief Operating Officer.

Mills joins Medifast having recently served as Vice President, Customer Operations and Chief Customer Officer at Baltimore Gas and Electric Company (BGE), where she directed all facets of customer engagement, including customer operations and the company’s call center. Other executive leadership positions held by Mills during her nearly 25-year career with BGE include gas and electric new business, electric system planning, resource management, project engineering and business transformation.

In conjunction with this appointment, Mills will no longer serve on the company’s board of directors. As a result, Medifast announced the appointment of Kevin G. Byrnes to its board of directors and the company’s audit committee, effective immediately.

Byrnes has more than 40 years of financial experience working in the retail and commercial banking industries. He is currently Chairman of the Board of Bay Bank. Previously Byrnes served as President/COO and Director of Provident Bank.

Medifast was founded in 1980 and is located in Owings Mills, Md. It sells its products and programs via four distribution channels: the Web and national call centers, the Take Shape For Life personal coaching division, Medifast Weight Control Centers and a national network of physicians.


Mauricio PatrocinioMauricio Patrocinio

MonaVie announced the appointment of Mauricio Patrocinio, Vice President of MonaVie Latin America, as a new member of the Ethics Board of ABEVD (Brazilian Association of Direct Sales Companies).

A native of Brazil, Patrocinio has actively participated in several initiatives, including the MORE Project, the preservation of the Amazon rainforest, and the development of the country’s economy by promoting sustainable harvesting and processing of açai and other fruits. He has served as General Manager of MonaVie Brazil, and now in his current role, Patrocinio has been instrumental in expanding MonaVie’s presence in Latin America.

With more than 15 years of experience in direct selling, both in Brazil and abroad, he has worked for several companies in the industry, leading their international expansion operations.

MonaVie is a product innovator in the health and wellness category. MonaVie’s nutritional beverages feature a blend of açai berry and other nutrient-dense fruits and are available through a global network of more than 1 million independent distributors in 21 countries.

Stella & Dot

Mandy ColeMandy Cole

Stella & Dot, a global fashion accessories brand, announced that Mandy Cole has joined the organization as Executive Vice President of Field Development. Cole will be responsible for the company’s salesforce development and sales execution in the United States and Canada and play a role in guiding the sales expansion of the brand on a global level.

Cole brings over 18 years of sales leadership experience to Stella & Dot. Prior to joining the Stella & Dot executive team, Cole led sales at LivingSocial for the past three years as the Senior Vice President of Global Sales.

Stella & Dot is a boutique-style jewelry and accessories company sharing a home-based business opportunity for the modern woman. Stella & Dot offers its product line exclusively through a network of trained independent consultants (Stylists) across North America, the U.K. and Germany.


Greg SchwartzGreg Schwartz

ViSalus, a health and wellness company, announced the appointment of Greg Schwartz as Senior Vice President, Global Supply Chain. Schwartz will be responsible for providing strategic direction, planning and leadership for supply chain management and operations for ViSalus worldwide. He will report directly to President Paul Noack.

Schwartz has over 20 years of supply chain knowledge and international experience. He spent over five years at Jamba Juice, where he completed his tenure as Senior Vice President of Supply Chain. Prior to that, Schwartz served as Vice President of Global Procurement for Wal-Mart.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus is majority-owned by Blyth Inc.

Vemma Nutrion Co.

Mark PattersonMark Patterson

Vemma Nutrition Co. announced the promotion of Mark Patterson to Executive Vice President of Marketing and Brand Development. Patterson was previously Vice President of Marketing and Brand Development.

Patterson joined Vemma in November 2009, offering over 12 years of branding and marketing experience. After taking the helm of the Vemma marketing team, his goal was to revamp the Vemma brand.

Projects he has directed during the past three years include rebranding of the Vemma website, updating product packaging, improving company and product messaging, and the launch of more than 10 new products, including a healthy weight-loss line endorsed by TV celebrity Chris Powell.

Founded in 2004 by BK Boreyko, Vemma Nutrition Co. specializes in premium liquid nutrition. Vemma is headquartered in Scottsdale, Ariz., and distributes its products through a global network of more than 250,000 independent brand partners.


Lauri CrawfordLauri Crawford

WorldVentures™, a direct seller of vacation club memberships, announced that Lauri Crawford has been named Chief Marketing Officer. Crawford is a marketing executive with more than 20 years of experience improving global brands and leading customer-focused initiatives. Prior to joining WorldVentures, Crawford was Managing Partner of MC3, where she provided marketing and strategy services for a broad range of clients.

Crawford is recognized as a strategic marketer responsible for growth, innovation and brand building of some of the world’s most well-known brands, including Nike, Procter & Gamble, and PepsiCo.

WorldVentures is a social commerce, peer-to-peer direct seller with a network of more than 100,000 independent representatives in 23 countries. The privately held company is headquartered in Plano, Texas.

Relìv International Inc.

Steve HastingsSteve Hastings
Brett HastingsBrett Hastings

Relìv International Inc., a maker of nutritional supplements that promote optimal health, announced that its board of directors has appointed Steve Hastings to the position of Executive Vice President of Sales and Marketing, and Brett Hastings to the position of Senior Vice President and Chief Operating Officer. Steve had been serving as Relìv’s Senior Vice President of North American Sales, while Brett functioned as Relìv’s Vice President of Legal.

In his new position, Steve Hastings will oversee sales development and marketing outreach for Relìv International, with a primary focus on the United States and Canada.

As COO, Brett Hastings will be responsible for the day-to-day operations at Relìv, including manufacturing, distributor services, IT, internal audit, purchasing and legal/compliance.

Relìv International, based in Chesterfield, Mo., produces nutritional supplements along with premium skincare products. The company sells its products through an international network marketing system of independent distributors in 16 countries.