Connect with us on Facebook Follow us on Twitter Join our LinkedIn Group Subscribe to us on YouTube Share with us on Google+ Subscribe to our RSS feed

August 01, 2016

Executive Announcements

Executive Announcements, August 2016

Click here to order the August 2016 issue in which this article appeared or click here to download it to your mobile device.

LegalShield Promotes Four to Office of Chief Executive, Adds to Board

TextLegalShield headquarters located in Ada Oklahoma

From within its own ranks legal services provider LegalShield is making four new appointments to its executive team.

The Oklahoma-based company said Patrick Hodges is stepping into the role of President, Network Marketing and Sales, overseeing the direct selling channel. John Long has been promoted to Chief People Officer, a new role focused on leadership development of employees and field associates. The company also has named Keri Norris Chief Legal Officer, and Claire Terrell will now serve as Senior Vice President, Marketing.

“We are building a culture and company that is—once again—changing the face of legal and identity theft protection services,” said Jeff Bell, CEO of LegalShield. “These moves further our commitment to combining industry-leading talent, unparalleled experience and a startup mindset to help protect people.”

LegalShield also announced two board appointments, including Jeff Bell and Pete Jarvis, Vice President of technology solutions firm TidalScale.

Since Bell stepped into the role of CEO, LegalShield has seen production increase 28 percent and active members increase 10 percent to more than 1.5 million.

Jarvis brings to the board a history of technology innovation and management, particularly in the realm of emerging knowledge and intellectual property. Like Bell’s, his career has included a stint at Microsoft, as well as Intellectual Ventures, Bell Northern Research and 3Com. Jarvis is one of the IAM Strategy 300, a list of the world’s top intellectual property strategists published by IAM magazine.

New Avon Hires Betty Palm as President, Social Selling

Betty PalmBetty Palm

Direct sales executive and consultant Betty Palm has joined the growing leadership team at New Avon LLC, as President, Social Selling in the U.S.

The former North American unit of Avon Products Inc., now privately held, is in the midst of establishing a leadership team under chief executive Scott White, who came on board in April. 

Palm has been working with New Avon for the past several months through her consultancy, B. Palm Group LLC, which focuses on the direct selling channel. Throughout her career, Palm has worked with a number of top direct selling companies in roles such as vice president of sales and marketing, executive vice president, and president of North America, in addition to leading the formation of direct selling divisions at Mars Inc. and Jones Apparel Group.

“By aligning the sales organization under a seasoned direct-selling expert like Betty, we will accelerate decision making and simplify processes,” said White. “Betty has already had a tremendous impact on New Avon, and I look forward to working with her to empower our Representatives, enhance their ability to serve customers and improve their earnings opportunity.”

Stream Appoints Chief Legal Officer and Corporate Secretary

Daniel TerrellDaniel Terrell

Home services provider Stream continues to build its executive leadership team with the addition of Daniel Terrell, Chief Legal Officer and Corporate Secretary.

Terrell previously held the same titles at PLH Group Inc., a portfolio company of Energy Capital Partners. PLH Group provides construction and maintenance services to the electric power delivery and pipeline industries, including many of the nation’s largest utilities.

“Daniel is an excellent addition to our executive team. His strong, relevant background as an accomplished general counsel and company leader will serve Stream well,” said Larry Mondry, Stream President and CEO. “His experience and track record in similar growth-oriented companies will be of tremendous value.”

Before joining PLH Group, Terrell served as division General Counsel for The Shaw Group Inc., a Fortune 500 company later acquired by steel engineering and construction conglomerate CB&I. He also has worked as a private lawyer with the firm Baker, Donelson, Bearman, Caldwell & Berkowitz, PC.

Terrell is one of several recent appointments to Stream’s executive team, under the leadership of new President and CEO Larry Mondry. The Dallas-based company, formerly known as Stream Energy, branched out from its traditional energy offerings in January 2015 with the launch of mobile services. Protective and home services soon followed in an ongoing strategy to diversify the business and reach new customers.

Youngevity Hires Loren Castronovo as Chief Marketing Officer


Youngevity International has appointed Loren Castronovo, a marketing and brand management veteran, as the company’s Chief Marketing Officer.

Castronovo’s 30-plus years of experience has been gleaned at top beauty and fashion brands such as Chanel, Estée Lauder and Revlon, as well as companies within the direct selling channel. Throughout her career Castronovo has held the roles of Chief Marketing Officer, Executive Vice President of Sales and Vice President of Product Development, among others.

“Since 2010, Ms. Castronovo and her teams have won 21 Addy Awards; [Direct Selling Association] Ethos Awards in Education/Leisure, Product Innovation, and Sales and Marketing; the prestigious 2011 Rebrand Award and the 2011 Minnesota Best Brand,” said Steve Wallach, Youngevity Chairman and CEO. “We are excited to have such a winner join our winning company.”

According to Dave Briskie, Youngevity President and CFO, Castronovo stood out from other candidates for her considerable experience and ability to blend traditional marketing with direct selling. “Loren will certainly bring fresh vision to Youngevity, and all our distributors and customers will gain from her work,” said Briskie.

LifeVantage Brings Additional Strength to Leadership Team

TextCourtland Pearson

LifeVantage Corp. has hired another seasoned direct selling executive to help write the next chapter of its turnaround story.

The Salt Lake City-based supplement company named Courtland Pearson as Senior Vice President of International. Pearson brings nearly 25 years of experience in global business and direct sales. The addition of Pearson is the latest move in the company’s leadership overhaul, which began after direct sales veteran Darren Jensen was named President and CEO in May 2015.

“I’m thrilled to join the talented and experienced management team at LifeVantage,” said Pearson, who will focus on the company’s overseas markets, particularly Japan. “I see potential for tremendous growth at LifeVantage thanks to its world-class products, globally scalable business opportunity and proven field leaders around the world.”

Ranked No. 69 on DSN’s 2016 Global 100 list, LifeVantage entered the direct selling space about seven years ago. While growth has been sporadic in recent years, executives say the company’s outlook has improved over the last eight months, noting that its per share price has increased from a low of $1.40 to an average of $8.00 or $9.00. And Jensen says that he is confident that, with talent like Pearson’s, the growth will continue. “I look forward to working with Courtland to enhance our growth strategies and communications… and moving all of our international markets forward,” he said.

Direct Selling Europe Elects New Board Chairman

TextAndres Ruff

Direct Selling Europe (DSE) has elected as its new Chairman, Andres Ruff, CEO of WIV AG. Announced at the annual General Assembly in Zurich, Switzerland, Ruff was elected unanimously, showing the cohesion and strength behind the decision. He succeeds R. Glenn Drake, former Group President, Tupperware Europe, Africa, and the Middle East and Chairman of DSE from 2009 to 2015.

“I’m deeply honored to chair the Board of Directors,” Ruff said. “I look forward to collaborating with all the members to continue ensuring the highest ethical standards for the industry that DSE Members represent.” Ruff and the entire Board of Directors thanked Drake for his successful leadership of the Association.

Ruff holds a degree in business administration and has a wealth of detailed knowledge in sales and marketing in the food and consumer goods industry. With more than 28 years of management experience, he has a proven track record in national and international small- and medium-sized enterprises and family companies. Prior to joining WIV as Chairman of the Executive Board, he held executive positions at Procter & Gamble, Holsten brewery and dairy Alois Müller, and served as Chairman of the Board of Directors of Apetito AG.

LEO Appoints Winnie Leung as General Manager of Asia Pacific Market

TextWinnie Leung

Winnie Leung has joined U.K.-based entrepreneurial consultation and education firm Learning Enterprises Organisation (LEO) as General Manager of Asia Pacific, the company’s largest market.

Leung has extended experience in training people in business acumen, communication skills, negotiation and learning skills, and she comes from a varied background, having worked in a number of different fields. For more than 20 years, she has served in a management role with numerous top-tier direct selling companies around the world. She is fluent in English, Mandarin and Cantonese.

“Winnie brings a wealth of experience to LEO,” said Dan Andersson, LEO President. “She has been very active in the direct selling industry for a number of years, and her expertise and knowledge will help take LEO’s Asia Pacific business to the next level.”

In other company news, industry veteran Paul Southworth, OBE, DL, who served as a past Director General of the U.K. Direct Selling Association, and former U.S. Rep. Steve Stockman have joined the LEO Advisory Board.

Founded in 2012 by Dan Andersson and Atif Kamran, LEO has built an entire ecosystem for entrepreneurs to network, create, and fund their companies and their own ideas using the principles of direct marketing and network-building.