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December 01, 2012

Executive Announcements

December 2012

Arbonne International

Michael D’ArminioMichael D’Arminio

Arbonne International LLC announced the appointment of Michael D’Arminio as Chief Creative Officer. D’Arminio, who was most recently Chief Creative Officer at philosophy, will lead the creative, marketing and product development teams.

With more than 18 years of experience as a skincare marketing executive, D’Arminio began his career in global advertising and worked at Ogilvy and Mather and Donna Karan International. More recently, he was Vice President of Global Marketing and Creative for Unilever Cosmetics International, Coty Prestige and L’Oreal.

Founded in Switzerland in 1975 and now headquartered in Irvine, Calif., Arbonne International LLC creates personal-care and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery. Arbonne products are available at or through an extensive network of Arbonne independent consultants in the United States, Canada, Australia and the United Kingdom.

Herbalife Ltd.

Florisa BarqueraFlorisa Barquera

Herbalife Ltd. announced the appointment of Florisa Barquera, M.D., an expert in nutrition and the issues related to obesity and nutritional disorders, to its Nutrition Advisory Board.

The Nutrition Advisory Board is comprised of experts from around the world in the fields of nutrition and health who inform, educate and train Herbalife independent distributors on the principles of nutrition, physical activity and healthy lifestyle.

Barquera is a member of the Mexican Academy for Obesity and has collaborated in several studies conducted by the Instituto Nacional de Salud Publica into the impact of poor nutrition on the population of Mexico. She is also a member of the Academic Development Committee at Universidad Anáhuac, Mexico City. She has authored and co-authored a number of articles and books on the subject of obesity and is regularly used by the media to provide comment on, and insight to, the nutrition situation in Mexico.

Herbalife Ltd. is a global nutrition company that sells weight-management, nutritional and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of 2.7 million independent distributors.

LifeVantage Corp.

Dr. Darlene R. WalleyDr. Darlene R. Walley

LifeVantage Corp., a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, announced Darlene R. Walley, Ph.D., will serve as the company’s new Chief Science Officer.

Dr. Walley will directly oversee the expansion of the company’s research and development as it seeks to expand its offering of scientifically validated research-backed products. Prior to joining LifeVantage, Dr. Walley was Founder and President of DRW Consulting, a firm specializing in assisting large and small companies in bringing new products to market. Her clients spanned the nutraceutical, pharmaceutical and biotechnology industries. In addition, Dr. Walley has led research and development teams at Procter & Gamble, as Senior Director of Research and Development at Church & Dwight, and as Vice President of Research and Development at Gillette.

In connection with Dr. Walley’s appointment, the company also announced that Dr. Joe McCord will continue to work with the company to champion third-party peer-reviewed studies of the company’s flagship product Protandim and to educate independent distributors on the advancement of Nrf2 science. Dr. McCord will remain a key member of the company’s Scientific Advisory Board, which will be led by Dr. Walley.

LifeVantage Corp., a science based nutraceutical company, is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. The company was founded in 2003 and is headquartered in Salt Lake City.


Chris CrumpChris Crump

Neways announced the appointment of Chris Crump as the company’s new Chief Administrative Officer. With this change, all back-office functions within Neways report directly to Crump, including legal, regulatory, human resources, quality, operations and information technology.

As CAO, Crump will review and develop companywide administrative policies, negotiate new and existing contracts, and help communicate Neways’ strategic development plans to key stakeholders. Prior to this appointment, Crump was serving Neways as Vice President, General Counsel.

Founded in 1987, Neways is a company that sells safe, effective nutritional and personal-care products through 300,000 Neways distributors in 30 countries.

Tastefully Simple

Sue RuschSue Rusch

Tastefully Simple announced that Sue Rusch has joined the company as the Senior Director of Executive Development. In this role, Rusch will coach and develop top-level independent consultants, lead the coaching team and serve as an advisor to Tastefully Simple’s vision team.

Rusch has over 25 years of direct sales experience. Early in her career, she developed and led a $19 million direct sales team. Rusch was the Vice President/General Manager for Big Yellow Box by Crayola®, and most recently a speaker, consultant, coach and author through Sue Rusch and Associates LLC. She’s earned the National Speaker’s Association’s highest designation, Certified Speaking Professional, and served the National Speakers Association Minnesota as former president and member of the board of directors.

Tastefully Simple is a national home tasting party company featuring easy-to-prepare foods and gifts. The company’s unique, high-quality products are offered through independent business consultants across the United States.


ViSalus announced that Internet entrepreneur Rich Riley was elected to its board of directors. Riley joins the ViSalus board with over 13 years of experience at Yahoo! Inc., where he was the Executive Vice President of the Americas Region. During his time at Yahoo!, Riley held several positions and was responsible for the successful turnaround of Europe when he managed the Europe/Middle East/Africa region, where he oversaw sales, marketing, editorial, content and business development. In 2006 he was a Yahoo! Superstar Award Winner, which is a global award given to the highest-performing Yahoo! employees.

Riley previously was the co-founder and managing member of an Internet startup company that developed and patented what is today the Yahoo! Toolbar and which was acquired by Yahoo! in 1999.

Riley currently serves on the Entrepreneurial Advisory Board at the Wharton School of the University of Pennsylvania, where he graduated with a bachelor’s in economics. He is also a member of the Young Presidents Organization.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day health transformation platform. ViSalus is majority-owned by Blyth Inc.

International Association of Working Mothers

Pat DavisPat Davis

The International Association of Working Mothers (tiawm™) has appointed Pat Davis as the newest member of its board of directors. Davis is the President and Founder of Network Marketing Tutor Inc., based in Las Vegas, and formerly President and CEO of Passion Parties Inc.

Davis joins the tiawm™ board of directors at a time when working mothers represent one of the fastest-growing segments of the economy in business, executive leadership and economic power. Davis is a recognized expert in the direct sales industry. As President and CEO of Passion Parties, she was instrumental in a 12-times growth, reinvention and turnaround for the company.

The International Association of Working Mothers is a charitable, tax-exempt, 501(c)(3) organization dedicated to making a significant difference in building and sustaining healthy communities by unlocking the potential of working mothers through advocacy and education.