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December 01, 2015

Executive Announcements

Executive Announcements, December 2015


Click here to order the December 2015 issue in which this article appeared or click here to download it to your mobile device.


John Addison Joins LegalShield Board of Directors

John AddisonJohn Addison

After stepping down as Co-CEO of Primerica earlier this year, industry veteran John Addison is joining LegalShield’s board of directors.

Addison, who also sits on the Primerica board, is the non-executive Chairman of Primerica Distribution. He transitioned to the role in April, after 33 years with the financial services distributor. Formerly a part of Citigroup, Primerica conducted a successful IPO in 2010 under the leadership of Addison and Co-CEO Rick Williams.

“John Addison is not only an industry pioneer who understands our business; he also sits at the vanguard of people development and motivation,” LegalShield CEO Jeff Bell said in a statement. “We are combining best-in-class leadership with an industry-leading suite of products, creating a business that truly helps people.”

After more than 40 years in the business, Oklahoma-based LegalShield has built a membership of 1.4 million covering 3.7 million lives. Independent Associates market the company’s 24/7 legal counsel and identity theft protection to businesses as well as individuals. Currently, upwards of 34,000 companies offer the LegalShield plan to employees as a voluntary benefit.

Addison’s relationship with LegalShield began in 1997, when he met the company’s late founder, Harland Stonecipher. “Harland always said LegalShield exists to serve a mission greater than itself—equal access to equal justice—something that matters now more than ever. I am very proud to be a part of this company,” said Addison.


ARIIX Welcomes New Members to Wellness Council

Dr. Hai-Tao YangDr. Hai-Tao Yang
Jack ChangJack Chang

ARIIX, an international opportunity company that promotes healthy, toxic-free living, has added two new members to the ARIIX Wellness Council—Dr. Hai-Tao Yang and Jack Chang, L.Ac., H.Ct.

With extensive experience in the fields of biotechnology research, genetics, and genomics, Yang completed medical school at Northwestern University School for Minorities in Lanshou, China. He continued his education at Peking University in Beijing, China, receiving a Master of Science in microbiology and molecular virology and most recently received a Ph.D. in medical genetics at Uppsala University in Uppsala, Sweden.

“We couldn’t be more excited to have Dr. Yang join the ARIIX Wellness Council. With so much knowledge and experience in several health fields, we know this will be a great relationship,” says Deanna Latson, Chief Product Officer and Founder of ARIIX.

As a Chinese Medicine Practitioner and licensed acupuncturist, Chang integrates methods including Mental and Emotional Release therapy, Neuro-Linguistic Programming, and hypnosis to help people achieve their goals. This comprehensive approach creates a partnership mindset with his patients, empowering them to take control of their own nutritional and lifestyle choices needed to create a better life.

“This is an honor for me as well as a great opportunity,” said Chang. “As a member of the Wellness Council, I will be able to reach more people through travel, education, and personal interaction, as I strive to increase awareness of the importance of using superior products to support overall health.”


Brian Connolly Named Interim CEO at AdvoCare

Brian ConnollyBrian Connolly

Brian Connolly, a globally respected leader in the direct sales industry, has joined the AdvoCare International LP Board of Directors. Following the retirement of AdvoCare CEO Richard Wright in September, Connolly has accepted the role of interim CEO.

“The company and its Board of Directors are grateful Brian has agreed to assume this role and utilize his extensive industry knowledge to help move AdvoCare toward the next phase of growth,” Allison Levy, Vice President and Chief Legal Officer, told DSN. “The entire team has already benefited tremendously from his deep commitment, never-ending passion and in-depth experience.”

Connolly spent 30 years at one of the leading Fortune 500 global direct selling companies in cosmetics and toiletries. He joined the company in 1978 and continued to excel through executive roles that ultimately resulted in being named Executive Vice President, Global Sales. He also served as a founding board member of the company’s foundation for women, which became the largest corporate philanthropy for women in the world, having raised almost $1 billion to support women’s health and empowerment initiatives.

He is now leading a company with more than 250 employees and 430,000 distributors selling its nutritional products. Founded in 1993 by Charlie Ragus, AdvoCare is based in Plano, Texas. In 2014, the company posted sales of $494 million, earning it the No. 35 spot on the Direct Selling News Global 100 and the No. 17 spot on the North America 50.

Connolly has held many board positions including Chairman of the U.S. Direct Selling Association in 2004. In 2008, he was inducted into the Direct Selling Hall of Fame, the highest recognition given by the industry.


USANA Executive Promoted to Regional Manager of Philippines, Indonesia

Aurora “Duday” GastonAurora Gaston

Global manufacturer of health supplements USANA Health Sciences has named Aurora “Duday” Gaston as its Regional Manager in the Philippines and Indonesia.

Previously serving as USANA Philippines General Manager, Gaston’s appointment comes at the heel of USANA’s establishment of its Indonesian operations, its 20th market worldwide.

“I’ve been in the industry for around 30 years and perhaps this is one of my most important achievements in the direct selling industry: the honor to take this new role and showcase the brilliance of Philippine entrepreneurship and leadership in an international scale,” said Gaston.

Before starting her direct selling career, Gaston was a professional model and was the Miss Philippines representative to Miss Asia Pacific held at Christchurch, New Zealand.


Chief Operations Officer Transitions at Exigo

Beau CoplinBeau Coplin

Exigo, an open source Platform as a Service (PaaS) that serves the global direct selling industry, has hired Beau Coplin as its new Chief Operations Officer to replace Holly McKinney. 

As one of Exigo’s founding employees, McKinney’s leadership has contributed to the company’s substantial global client base, and she will continue her career in the direct selling industry as a consultant.

McKinney has spent the last several months training her successor, Beau Coplin, whose extensive background includes roles from support engineer to Director of International IT systems, to most recently, Senior Vice President of IT for a growing direct selling company. Coplin’s experience on the client side provides him with a unique understanding of the needs of customers and the insight to execute quality service.

On Coplin’s appointment as the new Chief Operations Officer, President Ed Jarrin said, “We would be hard-pressed to find a more qualified and well-rounded executive to lead our operations efforts here at Exigo.”


Youngevity CFO Dave Briskie Takes on Role of President

Dave BriskieDave Briskie

Youngevity International Inc. has made three appointments to its leadership team, including a new President, Chief Technology Officer and VP of Distributor Relations and Training.

The company’s Chief Financial Officer, Dave Briskie, is taking on the added role of President following the resignation of Bill Andreoli. Briskie is the former CEO of Javalution Coffee Co., a vertically integrated coffee roaster and distributor that merged with Youngevity in June 2011. His professional career has included 10 years in the direct selling space.

“Dave Briskie is the ideal choice as President of Youngevity, and I could not be more confident to have him as our President and CFO,” CEO Steve Wallach said in a statement. “Dave’s experience prior to Youngevity included all C-Suite positions, with 15 years as CEO of an international business. He has extensive public company experience and proven international experience, and he will continue to lead our acquisition strategy and oversee our coffee operations.”

To serve as Chief Technology Officer, the California-based company has appointed Brad Kenson, who recently worked with Youngevity to develop the distributor web interfaces for its MK Collab fashion brand and Anthology scrapbooking and crafting line. Kenson, who brings 25 years of development experience, will help Youngevity build its own team of web, mobile and back-office developers. The company plans to open an office in California’s technology corridor by the end of the year to house its growing web team.

The final addition to Youngevity’s leadership team is Alex Theis, VP of Distributor Relations and Training. Theis’ career in direct selling has spanned sales, customer service, compliance, international management and a range of other areas. He is the author of the Amazon best-seller Stop Pitching & Start Connecting: Social Media Strategies for Network Marketing and creator of the personal development podcast Limitless. As a speaker and trainer, Theis has worked with companies and distributors in North America, Asia, Australia, Europe and Central America.


Life Shotz Appoints New Vice President of Sales

Matt MorrowMatt Morrow

Health and wellness brand Life Shotz is making some big changes—beginning with its name. The Idaho-based company has rolled out new products under the name Life Matters and appointed Matt Morrow as Vice President of Sales.

According to Richard Brooke, an industry veteran who founded the company in 2010 with his wife, Kimmy, the nutrition company’s culture—and its new name—reflect the values embraced by Life Matters and its customers. “Fun, integrity, leadership and honor matter to us. We just love this name,” said Brooke.

As the new Vice President of Sales, Morrow will be inspiring and supporting all the teams in North America. Before taking on the role, Morrow spent nearly three decades building direct selling businesses as a field sales leader, having prompted his career as a sales strategist by obtaining a degree in economics from the University of California in Santa Barbara.

“I have known and been inspired by Matt Morrow for over 20 years,” said Brooke, who also serves as Chief Visionary Officer of Life Matters. “He is one of the very few who not only has all the rich distinctions of our profession and has built empires with them, but his heart to serve others is huge. I am grateful and so very excited to have him on our team.”


NuCerity Names Roger Chi Associate Director, Taiwan

Roger ChiRoger Chi

Roger Chi has joined health and wellness direct seller NuCerity as Associate Director of its Taiwan segment. With the guidance of Vice President of Asia Shawn Larsen, Chi will manage Taiwan’s business strategy, sales, and marketing functions.

“Roger’s background in traditional business as well as his experience as a successful distributor leader enables him to understand distributors’ needs and provide the necessary support for their success,” Larsen said.

Chi brings to NuCerity 15 years of sales and business development experience in the information technology and network marketing industries. He has opened and expanded businesses internationally and specifically within the Asian marketplace. Chi also has served in sales and business management capacities for various direct selling companies where he has successfully facilitated sales and enrollment growth.

“I believe positive, productive teams with excellent cultures make dreams come true, I’m pleased to join the NuCerity family and to participate in our mission of Creating Beautiful Lives,” Chi said.