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March 01, 2015

Executive Announcements

Executive Announcements, March 2015


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Amway Plucks Asia Pacific CMO to Head up Global Marketing

Su Jung (SJ) BaeSu Jung (SJ) Bae
Candace MatthewsCandace Matthews
Anshu BudhrajaAnshu Budhraja

Amway has selected one of its Asia Pacific executives to   serve as the brand’s new Chief Marketing Officer. South Korea native Su Jung (SJ) Bae is transitioning from the role of Asia Pacific CMO to oversee Amway’s global brand, corporate social responsibility and public relations efforts. Former CMO Candace Matthews moved from the position to serve as Regional President for the Americas, with her focus on enabling success for business owners in this very important region for the company.

Bae’s Amway career began in Korea, where a recent independent survey found that 58 percent of households own at least one Amway product. She came on board at Amway Korea in 1995 to market the company’s Nutrilite supplements.

As Asia Pacific CMO, Bae led the Artistry brand sponsorship of the Busan International Film Festival and helped establish Amway’s Asia Beauty Innovation Center. Her team also worked with local companies to launch new technologies and product ideas across Amway’s global networks. Amway has built a strong presence in the Asia Pacific region, where direct selling is experiencing rapid growth. China, Japan and Korea trailed only the U.S. in 2013 retail sales, according to a World Federation of Direct Selling Associations report.

Heading up Amway’s global marketing efforts, Bae will oversee strategy and execution of category marketing for the company’s nutrition, beauty and home brands. In a statement on Amway’s blog, she expressed her intent to create “an environment where global marketing teams embrace the creative friction and trial and error needed for true innovation.”

In other company news, Amway has named Anshu Budhraja as General Manager, Amway India. Budhraja joined Amway in 1998 and served the company in various capacities across departments, including finance, IT and regional operations, before he was posted as Chief Operating Officer in 2013.


LifeVantage Establishes Office of the President

LifeVantage Corp. announced that President and CEO Douglas Robinson has resigned from the company, ending a tenure that began in 2011. The Salt Lake City-based brand reports that a search is currently underway for Robinson’s successor. In the interim, LifeVantage independent director Dave Manovich will serve as Executive Vice Chairman.

“On behalf of the entire company, I would like to thank Doug Robinson for his leadership and contributions to LifeVantage over the last five years,” said Gary Mauro, Chairman of the Board. “…We wish him the best in his future endeavors.”

Dave ManovichDave Manovich

As part of this change, LifeVantage has established an interim Office of the President to provide seamless leadership continuity and to direct the company’s daily operations. The office comprises Chief Science Officer, Shawn Talbott; Chief Sales Officer, David Phelps; Chief Financial Officer, David Colbert; and Chief Operating Officer, Bob Urban.

Manovich will oversee the Office of the President and manage the strategic and tactical direction of the company’s operations until a new CEO has been appointed.

“We are very pleased Dave Manovich has accepted the position of Executive Vice Chairman, and we believe this change will lead to greater success for our distributors and improved long-term growth for our shareholders,” said Mauro.

Manovich has been an investor in LifeVantage for over a decade and an independent member of LifeVantage’s Board of Directors since January 2012. Currently Managing Partner at private firm DNS Investments, he has filled a string of executive roles at tech companies such as Apple Inc., Fujitsu America Inc. and @Road Inc.


Avon Taps Seasoned Leader as New CFO

Five months after the resignation of its CFO, Avon Products Inc. has announced James S. Scully as the company’s new Executive Vice President and Chief Financial Officer.

Scully brings nine years of experience with specialty retailer J. Crew to lead all finance and IT functions at Avon, beginning no later than April 1. There he will work with leadership on improvements and strategy as the company continues its process of turnaround. Scully’s appointment follows recent changes to Avon’s management structure intended to support this multiyear plan. 

Having most recently led J. Crew’s international expansion efforts for nearly two years as Chief Operating Officer, Scully previously served as the company’s Executive Vice President and CFO as well as Chief Administrative Officer. Before that he had spent time at both Saks Inc. and Bank of America in financial strategy and corporate banking capacities.

“[Jim Scully’s] deep consumer expertise, track record of working in complex environments, and experience developing opportunities in international markets make him the ideal fit for Avon,” said Sheri McCoy, CEO of Avon. “He is a seasoned finance and operational leader with public company CFO experience and will play an integral role in driving sustainable and profitable growth at Avon.”

Avon’s previous CFO, Kimberly Ross, resigned from the beauty company last October to become CFO at oil field services company Baker Hughes Inc.


LuLu Avenue Parent Elects Goldman as Board Chairman


Charles & Colvard, Ltd., parent company of direct seller LuLu Avenue and the sole source of created moissanite, announced that its board of directors has elected Neal Goldman to serve as Executive Chairman of the Board. The announcement follows the decision by George R. Cattermole to step down as Chairman of the Board while remaining a board member. The board unanimously appointed Goldman to lead the company into its next phase of growth.

Neal Goldman became a director with Charles & Colvard in May 2014. His financial expertise and knowledge of the direct-to-consumer market span many years. He has served as President of Goldman Capital Management Inc., an investment advisory firm, since he founded the firm in 1985. Prior to that, Goldman was an analyst and portfolio manager at Shearson/American Express Inc.


Nature’s Sunshine Adds New Board Members

Rebecca Lee SteinfortRebecca Lee Steinfort
Hani Charles SoudahHani Charles Soudah

Rebecca Lee Steinfort has been appointed to the board of directors at natural health and wellness company Nature’s Sunshine Products Inc. Steinfort is a senior executive with extensive experience in strategy and marketing in consumer-product and health-care oriented businesses.

“We are excited to welcome Rebecca Lee Steinfort to our Board of Directors,” said Gregory L. Probert, Nature’s Sunshine’s Chairman and CEO. “Rebecca brings significant strategic and broad marketing experiences to Nature’s Sunshine that I am confident will be highly beneficial in our continuing efforts to transform the business into a multi-brand and multi-channel organization. We look forward to her guidance and strategic thinking as a member of the Board.”

Steinfort is currently the Chief Operating Officer of Paladina Health, a subsidiary of Davita Healthcare Partners Inc. Prior to Paladina Health, she was Chief Marketing Officer and Chief Strategy Officer at Davita Healthcare Partners Inc.

In other company news, Hani Charles Soudah, M.D., Ph.D., of the Washington University School of Medicine in St. Louis has joined the Medical and Scientific Advisory Board. Dr. Soudah is a doctor of internal medicine with a medical practice in St. Louis and is an expert in the field of obesity management. His service on the Advisory Board will include assisting with research activities, educating and training NSP and Synergy Worldwide distributors, and speaking at various company events.

Dr. Soudah currently serves as an Associate Professor of Clinical Medicine in the Department of Internal Medicine for Washington University School of Medicine and is the Visiting Associate Professor at Nanjing University Medical School.


Herbalife Creates Local Government Affairs Role


Marcus Reese has joined Global nutrition company Herbalife in the newly created role of Vice President, State and Local Government Affairs. Having spent more than 16 years in the public policy arena, he will manage the company’s relations with state and local thought leaders.

“Marcus is an important addition to the team as we continue to inform and educate key thought leaders about the positive impact Herbalife is having on communities across the nation,” said Alan Hoffman, Executive Vice President, Global Corporate Affairs. “I am pleased to welcome someone with Marcus’ knowledge and experience to Herbalife, and have no doubt he will have an immediate impact in this important area.”

Most recently Reese has served as Chief of Staff at Tusk Strategies, a public affairs consulting firm, where he managed state and local regulatory issues for corporate clients and issue advocacy organizations including Uber, AT&T and Wal-Mart.

Earlier in his career, Reese worked at global public relations firm Weber Shandwick, and later at crisis management and communications firm Smith & Co. where at both he provided legal and crisis communications counsel for clients. Reese has also served in various campaign and government roles for President George W. Bush; Staten Island District Attorney Dan Donovan; Lt. Governor Michael Steele and the Georgia State Legislature, among others.


Medifast Board Member Becomes an NACD Fellow

Barry B. BondroffBarry B. Bondroff

Medifast Inc., a U.S. manufacturer and provider of clinically proven weight-loss and healthy living products and programs, announced that Barry B. Bondroff, Lead Director on the Medifast Board of Directors, has become a National Association of Corporate Directors (NACD) Fellow. NACD is a membership organization focused on advancing exemplary board leadership, by identifying, interpreting, and providing insights and information to corporate board members.

As an NACD Fellow, Bondroff has demonstrated his knowledge of the leading trends and practices that define exemplary corporate governance today and has committed to developing professional insights through a sophisticated course of ongoing study.

A Director on Medifast’s Board since 2008, Bondroff also serves as a member of Medifast’s Audit Committee, Executive Committee, and Mergers & Acquisitions Committee. With over 40 years of accounting and financial experience, he is an Officer at Gorfine, Schiller and Gardyn P.A. accounting firm. 

“Barry’s leadership and business acumen have helped drive success at Medifast during his board tenure as Lead Director,” said Mike MacDonald, Chairman and CEO of Medifast. “As Medifast works to advance our strategic objectives and deliver strong shareholder returns, Barry provides exemplary guidance and direction.”


Mary Ann Luciano Joins Plexus Worldwide

Mary Ann LucianoMary Ann Luciano

Plexus Worldwide, a direct-marketing weight-loss and health-supplement seller, announced that Mary Ann Luciano will join the company as Vice President of Ambassador Education. In her new role, she will guide the education, recognition, culture and training of more than 200,000 Plexus Ambassadors from across the world and will help build sales training tools and personal development plans to support them as well.

“As Plexus continues its phenomenal growth, we’re very excited to add Mary Ann’s extensive network marketing sales and talent management experience to our team,” said Tarl Robinson, CEO of Plexus Worldwide. “Mary Ann will play a significant role as Plexus Worldwide continues to grow and expand.”

Highlights of Luciano’s previous direct selling experience include executive leadership in market expansion strategy and performance improvement guidance in existing markets, as well as the creation of a recruitment program to identify high potential candidates at leading undergraduate and graduate universities for roles in marketing, finance, and engineering.

Most recently, she led programs for talent management at technology distributor Avnet, in addition to leadership management, executive coaching and succession planning for Itochu International, one of the world’s largest global trading companies.


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