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May 01, 2013

Executive Announcements

May 2013


Phil WelchPhil Welch
Andrea BarnesAndrea Barnes

MonaVie announced the promotion of Phil Welch to President of North and Southeast Asia.

In this new and expanded role, Welch will oversee markets in Japan, Korea, Malaysia, Singapore and Thailand. He will be responsible for creating and driving business and marketing strategies to help distributors in each market.

Welch has more than 20 years of executive management and leadership experience. Since joining MonaVie in 2010, he has supported distributors and helped build MonaVie Japan into one of the top markets in the company. In the last three years, Welch has served as General Manager and President of Japan, and most recently as President of North Asia.

Also the MORE Project board of trustees announced the appointment of Andrea Barnes as Executive Director for MORE Project, a charitable, 501(c)(3) organization established in 2005 by MonaVie to help people living in poverty.

Barnes brings extensive nonprofit experience to MORE Project, as she has served in a variety of leadership capacities for universities, schools, humanitarian institutions and fine/performing arts organizations. She has been involved with MORE Project for nearly five years as Director of Giving Programs. Prior to joining MORE Project, Barnes owned a consulting company, AB Funding Solutions, which specialized in not-for-profit management, fundraising, events and data management.

MonaVie is a product innovator in the health and wellness category. MonaVie’s nutritional beverages feature a blend of açai berry and other nutrient-dense fruits and are available through a global network of more than 1 million independent distributors in 21 countries.


Ros SimmonsRos Simmons

ViSalus, the company known for the Body by Vi™ 90-Day Challenge, announced the appointment of Ros Simmons as Managing Director of Vi (UK). Simmons will have responsibility for all aspects of the UK market, including field sales support, training, events and operations. She will report directly to Paul Noack, President of ViSalus.

Prior to ViSalus, Simmons was Vice President of Global Brands at The Licensing Company, where she was responsible for creating strategies and implementing worldwide brand extension and licensing programs for Coca-Cola, Hearst Corp and Reckitt Benckiser. Simmons was also previously one of the four founders and CEO of another direct seller.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform, that includes a business opportunity as well as premium products and a support community. ViSalus is majority-owned by Blyth Inc.

Nature’s Sunshine Products Inc.

Gregory L. ProbertGregory L. Probert

Nature’s Sunshine Products Inc. announced that Gregory L. Probert, the Executive Chairman of the Board of Directors of the company, was appointed to serve as Interim CEO.

Probert has served as the Executive Chairman of the Board since January 2013. He was appointed Executive Vice Chairman in June 2011, and before that served as an independent consultant to the company since 2010. Previously he was Chairman of the Board and CEO of Penta Water Company.

Nature’s Sunshine Products markets and distributes nutritional and personal-care products through a global direct salesforce of over 600,000 independent distributors in more than 40 countries.

Mannatech Inc.

Roy TruettRoy Truett

Mannatech Inc., an innovator and provider of naturally sourced supplements based on Real Food Technology® solutions, announced the hiring of Roy Truett as President of International and Chief Operating Officer, effective immediately.

Truett, a veteran of the industry, will lead Mannatech’s operational efforts at the corporate level globally and drive growth strategies internationally. He will oversee the company’s efforts in international operations, supply chain and IT, and will also be involved in all strategic decisions for the company as part of the Senior Executive Office.

Truett brings experience working at the executive level in both the direct sales and nutritional industries. Most notably, he spent 12 years serving at another direct seller, beginning as Director of IT, and then quickly took on additional responsibilities for the company, including Chief Information Officer and Chief Operating Officer.

Mannatech Inc. develops high-quality health, weight and fitness, and skincare products that are based on the solid foundation of nutritional science and development standards. Mannatech’s proprietary products are available through independent sales associates around the globe in 22 markets.

Nerium International

Al RicheyAl Richey

Nerium International announced the appointment of Al Richey as Vice President of U.S. Operations. Richey is a certified Operations/Supply Chain professional with over 20 years in positions of increasing responsibility in both domestic and international roles.

With a diverse professional background, including a wealth of experience with a prominent direct sales company, Richey will use these skills to hone all areas of operations at Nerium.

Nerium International is a skincare company based in Addison, Texas. Their product, NeriumAD, helps defy the signs of aging and is distributed through independent representatives called Brand Partners.

Univera Inc.

Rick NelsonRick Nelson

Univera Inc. announced Rick Nelson as Vice President of International for the health and nutritional products company headquartered in Seattle.

Nelson has worked in the direct selling industry for more than 20 years, holding executive positions in various companies. He has extensive experience opening new international markets and collaborating with Associates to grow businesses.

Univera Inc. is a direct seller in the natural products industry, delivering high-quality health products to hundreds of thousands of customers across North America. A part of the ECONET family of companies, Univera is fully integrated from farm to family.


Anne ButlerAnne Butler
Chet SeelyChet Seely

3000BC has announced that Anne Butler, CEO of Butler Advisors and a direct selling executive, as well as Chet Seely, another direct selling veteran, have joined the board of directors.

Butler is a senior executive with more than 20 years of domestic and international management experience. During this time, she created substantial growth and led international expansions in both public and privately held companies. Most recently, she served Blyth Inc. as Worldwide President of PartyLite and now serves Blyth as Senior Advisor. Butler also serves on the board of the Direct Selling Education Foundation.

Since 1995, Seely has led, launched, built and grown direct selling ventures. Most recently, he was Managing Director and Co-Founder for a direct seller that offers residential electricity service, which was eventually sold to one of the largest private electric manufacturers in the United States. Before that, Seely led sales and marketing forces of other direct sellers and worked in Asia, where he spent much of his childhood.

3000BC markets beauty products, with particular focus on anti-aging skincare, through a national network of independent Beauty Coaches. The 3000BC product line combines pure botanicals and powerful FDA-approved clinical ingredients.


Todd SantiagoTodd Santiago

Vivint™, the largest home automation services company in North America, announced the appointment of Todd Santiago to Chief Sales Officer. Santiago will lead all sales efforts at Vivint, including the direct-to-home division, national inside sales, and channel partners.

Before joining Vivint, Santiago was President of 2GIG Technologies. While at 2GIG, he built the company’s security and home automation platform. He also developed a network of more than 2,000 dealers throughout North America, including Vivint. Santiago’s leadership was instrumental in the company’s acquisitions by Blackstone and, most recently, Nortek for $135 million.

Vivint’s technology-based platform integrates a wide range of wireless features and components that deliver simple, affordable home security, energy management, home automation and solar solutions. Vivint has more than 13 years of experience and supports over 700,000 customers throughout the United States and Canada.

SeneGence International

Kirsten AguilarKirsten Aguilar

SeneGence International®, a direct sales company specializing in long-lasting cosmetics and anti-aging skincare, announces the promotion of former Marketing Manager Kirsten Aguilar to Vice President of Marketing. In her new position, Aguilar will lead the company’s market and brand strategies.

With over a decade of experience in direct sales and the beauty industry, Aguilar will manage the sales and international growth goals of the company while overseeing a marketing, graphic design and public relations team responsible for print, packaging, web and media content.

Founded in 1999, SeneGence is a privately owned company that sells skincare, anti-aging, cosmetics and body-care products, including its patented long-lasting lip color, LipSense®. SeneGence is currently doing business in 11 countries.

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