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April 30, 2014

Executive Announcements

Executive Announcements, May 2014


Herbalife Ltd.

Angela ArboledaAngela Arboleda

Global nutrition company Herbalife announced that Angela Arboleda joins the company in the newly created role of Vice President, Community Engagement and Health Policy. Arboleda will work out of Herbalife’s Washington, D.C., office and report to Amy Greene, Vice President, Government Corporate and Investor Relations.

Arboleda will be responsible for external relations activities including managing Herbalife’s third-party relationships in minority communities, including Hispanic, African American and Asian American. In addition, Arboleda will serve as the lead lobbyist for Democratic outreach and work on a variety of policy issues for the company.

Arboleda joins Herbalife after a 17-year career in public service, most recently as Senior Policy Advisor for Latino and Asian-American Affairs for the Office of Senate Majority Leader Harry Reid (D-Nevada), where she served as the liaison to the Congressional Hispanic Caucus and the Congressional Asian Pacific American Caucus, working directly with the Members of Congress. She also developed policy and messaging that conveyed the positions of the Democratic Caucus, advised the Democratic Steering and Outreach Committee Hispanic Task Force, and managed external relations with a broad number of advocacy groups and coalitions.

Prior to her time on Capitol Hill she served as Director of Civil Rights and Criminal Justice Policy at the National Council of La Raza (NCLR)—the largest national Hispanic civil rights and advocacy organization in the U.S. Arboleda’s publications include Lost Opportunities: The Reality of Latinos in the U.S. Criminal Justice System, the first book to ever focus on Latinos in the justice system.


Blyth Inc.

Jane A. DietzeJane A. Dietze

Blyth Inc., a designer and marketer of candles and accessories for the home, as well as health and wellness products sold through the direct selling and direct marketing channels, announced the election of Jane A. Dietze to its board of directors.

Robert B. Goergen Jr., Blyth’s CEO, said of Dietze’s appointment, “Jane brings a strong focus in financial and investment management to Blyth’s Board of Directors. We are very pleased to have her rejoin us now that we have completed our transformation to a direct-to-consumer business and endeavor to effect growth across all our business lines.”

Dietze is a Managing Director in the Brown University Investment Office, which has oversight over the university’s $3 billion endowment. Previously, she was Director of Private Equity at Bowdoin College’s Investments Office. She was also President, CEO and Co-Founder of TORSO Inc., an enterprise software company.

Jennifer MessengerJennifer Messenger

In other company news, PartyLite, Blyth’s home fragrance and candle accessories brand, announced that Jennifer Messenger has been promoted to Managing Director of PartyLite Australia. Messenger, promoted to General Manager in 2011, will continue to lead her team in all aspects of the business and support the Consultants and key leaders in her market.

“Jenny brings an excellent track record of market development and management success to her new position,” said Goergen, who is also President of PartyLite Worldwide. “She has been a key driver of the strong growth PartyLite has seen in the Australian market in recent years. Jennifer’s 30-plus years in the direct selling industry, in the UK and Australia, and her experience in leadership roles will be a valuable resource as we continue to position PartyLite Australia for continued growth and profitability.”

Messenger joined PartyLite in 2005 as Director of Sales and Marketing and, in November 2011, was promoted to General Manager. In 2010 she joined the Direct Selling Association of Australia (DSAA) and was elected DSAA chairperson in July 2012. Prior to joining PartyLite, she held several positions in the Australia and Asia division of another direct seller.


Nerium International

Roy TruettRoy Truett

Nerium International, creator of the NeriumAD line of age-defying products, has hired Roy Truett as President of International.

An accomplished leader in strategic and tactical planning, Truett will be responsible for overall company operations and process improvement. He brings over a decade of direct sales experience as the Chief Operating Officer at another company in the industry, where he developed a world-class IT department, improved operational processes and assisted in their international expansion.

“It is a privilege to be part of an organization that is growing at an unprecedented pace and already setting records in the United States,” Truett said. “Nerium’s commitment and dedication to expand around the globe in a world-class fashion is a tremendous opportunity for both the Brand Partners and customers. I’m pleased to be part of this organization.”


Nature’s Sunshine Products Inc.

Dr. Luis N. PachecoDr. Luis N. Pacheco

Nature’s Sunshine Products Inc., a natural health and wellness company engaged in the manufacture and direct sale of premium-quality nutritional and personal-care products, announced the appointment of Dr. Luis N. Pacheco as an advisor to the company. Dr. Pacheco is an Emmy Award-winning family physician and is a widely recognized doctor in the United States. He will serve on NSP’s Medical and Scientific Advisory Board, educate and train NSP distributors, assist with product development and speak at various company events.

Dr. Pacheco is board certified in Family Medicine and treats patients in Southern California. He currently serves as Clinical Associate Professor at the Keck School of Medicine in the Department of Pediatrics at the University of Southern California’s School of Medicine and is a Fellow of the American Academy of Family Physicians. He has been widely recognized for his accomplishments in the medical field and the community. (Dr. Pacheco’s credentials as a professor are for identification purposes only and do not constitute an endorsement by the University of Southern California for any products or services.)

“I’m honored to be a part of Nature’s Sunshine Products’ Worldwide Medical and Scientific Advisory Board,” Pacheco said. “This company’s incredible history of providing superior-quality natural wellness products stands as a testament to the commitment and dedication of its founders, employees and distributors alike. I look forward to playing a valuable role in adding to this fantastic legacy and in helping improve the lives of millions of people across the globe.”


Youngevity International Inc.

Susana AzócarSusana Azócar

Youngevity International Inc., a global direct marketer of nutritional and lifestyle products and also a vertically integrated producer of gourmet coffees, announced the appointment of Susana Azócar as Director of Sales and Operations for Latin America to lead its proposed expansion into the region.

Azócar is a multicultural executive with more than 15 years of professional experience in business management in various industries, with a keen focus on the markets of Latin America. She has extensive experience in developing and opening new markets, building and running business strategic plans, creating distribution channels, and leading marketing campaigns and sales teams, both domestically and internationally. Azócar has successfully opened and launched several regions throughout Latin America and led the expansion efforts of three U.S. direct selling companies, opening offices and building distribution networks in the region.

“We are enthusiastic about the addition of Susana Azócar to our executive team and believe her experience and passion will significantly impact Youngevity’s expansion into Latin America,” said Youngevity’s CFO Dave Briskie, who has been leading the company’s global expansion campaign. “We are committed to investing in scalable markets, based on industry market research and the ability to expand our team with experienced executive leadership in the targeted regions.”


Immunotec Inc.

Kim HayesKim Hayes

Immunotec Inc., a Canada-based health and wellness company, announced that Kim Hayes has been promoted to Senior Director of Marketing with accountability for all marketing functions. She will report to JP Trottier, Vice President of Field Development.

Hayes has more than 15 years of experience in customer service, provisioning, marketing and project management with companies specializing in the telecom, transportation and health and wellness, primarily in the network marketing industry. She is also fluently bilingual. She played a key role in the startup of two telecom companies and led an international customer service operation in three countries. While at Paquette White, she developed and implemented a communication and marketing strategy, realigned procedures and developed training tools for the entire corporation. She most recently joined the marketing team at Immunotec in 2011, where she spearheaded the latest product launch and revitalized corporate events.

“Ms. Hayes, as Director of Programs and Recognition, had the lead responsibility for delivering the 2014 Convention in Santa Fe, Mexico, 2013 Incentive Trip and 2013 Barbecue, all highly successful activities,” said CEO Charles L. Orr. “Ms. Hayes is a strong, knowledgeable leader, and I am certain that she will be able to make an immediate positive impact on Immunotec’s marketing activities.”


Educational Development Corp.

Heather CobbHeather Cobb

Educational Development Corp. announced the appointment of Heather Cobb to Vice President of Usborne Books & More.

Since joining the team as National Sales Manager three years ago, Cobb has made an impact in several key areas of the business, including implementing branding guidelines, incorporating new incentive programs to motivate the salesforce, and providing inspirational leadership.

In her new role as Vice President, she will continue to work on salesforce development and increasing revenue through multiple marketing channels. She will also work closely with Usborne Books & More Founder and CEO Randall White to build on the recent success of the business.

Cobb has experience in management and motivation in multiple arenas. She has been a featured speaker for audiences across the nation. Her activities have included leadership and service on nonprofit boards and committees that provide education and outreach for women, especially young women battling breast cancer.


Boresha International

Martha McBrideMartha McBride

Boresha® International, a direct seller of a line of B-Skinny™ Coffee and associated health and wellness products, announced the appointment of Martha McBride as Director of Sales.

McBride’s new duties include training, field sales development, recognition and leader relations. Since joining Boresha International in May 2010, and after four years as a successful Boresha field leader, McBride has achieved numerous field accomplishments, including ranking top in personal sales and recruiting. Prior to joining Boresha, she held positions as a ghostwriter, personal development coach and trainer in the direct selling industry.

“Martha brings to Boresha a world of experience in direct sales,” said CEO George Najjar. “Her record as a field leader and trainer is extraordinary. We are honored and inspired by the opportunity to reach new heights with her on the team.”


Crius Energy Trust

Crius Energy Trust, parent company of direct seller Viridian Energy, announced the appointment of Christian McArthur as Executive Vice President of Procurement, Pricing and Product Engineering. McArthur is a veteran of the retail energy industry, with over 10 years of experience.

“Christian has strong skills in energy procurement, hedging and forecasting,” said Michael Fallquist, CEO of the Trust. “This, along with his extensive experience and broad knowledge of the energy markets across North America, will be valuable as we execute our strategy to expand the Crius Energy banner throughout the United States and diversify our product offering.”

In his previous position, McArthur oversaw trading, risk management, customer analytics and forecasting through another energy company’s expansion from three to 20 markets across North America, serving more than 4 million customers. He was also responsible for new product development and innovating new revenue streams.


ViSalus Inc.

ViSalus Inc., the company behind the No. 1 90-day weight-loss and fitness challenge platform in North America and majority-owned by Blyth Inc., announced it has appointed Thorsten Mueller as General Manager to lead the company’s new expansion in Germany and Austria.

Prior to joining the company, Mueller was previously General Manager, Central Europe of another direct seller. He has also previously held several senior management positions in the industry.

“The overweight and obesity epidemic is a global phenomenon,” said Ryan Blair, ViSalus Co-Founder and CEO. “Germany and Austria share similar health and fitness demographics with North America and the UK, so our Promoters and products will deliver The Challenge at a critical time to change more lives.”


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