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May 01, 2015

Executive Announcements

Executive Announcements, May 2015


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Dan Stammen to Lead WorldVentures as CEO

Dan StammenDan Stammen

Dan Stammen, WorldVentures’ first CEO, will return to the position to lead WorldVentures Holdings, an international direct seller of vacation club memberships.

Stammen is recognized in the direct sales industry for creating high-profile corporate sponsorships and served as WorldVentures’ CEO for the first three years, starting in 2005. He recently held the position of Field Liaison, Special Projects and Board Member.

Co-Founder Mike Azcue will transition from his daily responsibilities as CEO to focus on the board level of the company alongside Co-Founder and Chief Visionary Officer Wayne Nugent.

For almost 10 years, Azcue has partnered with Nugent to fulfill the vision of WorldVentures, build a globally recognized brand and help change people’s lives through the company’s business opportunity.

Azcue will continue his partnership with WorldVentures, and Stammen will step into the day-to-day business to assist in building WorldVentures’ future as the company moves into another year of record growth.


JAFRA Cosmetics Hires a New President of Brazil and South America

Lasaro do Carmo Jr. has joined JAFRA Cosmetics International as President of JAFRA Brazil and South America. He will lead JAFRA Brazil’s growth as well as help JAFRA expand further within South America. He will report to Mauro Schnaidman, President and CEO of JAFRA Worldwide.

Do Carmo brings with him a wealth of experience in both the cosmetics and the direct selling arenas. His career began in the French pharmaceutical company Sanofi-Aventis. In his most recent role as acting CEO of a Brazil-based direct seller, his leadership and strategic management led the company towards significant growth in sales and revenue. In various senior positions at another direct seller in Brazil and Argentina, do Carmo also played a major role in areas such as commercial sales, marketing, operations and training.

His experience, coupled with strategic planned investments in marketing, consumer experience and infrastructure, will optimally position JAFRA Brazil for further growth and success.

“I am thrilled to have Lasaro join our team,” says Schnaidman. “His passion, dedication and expertise will be essential to realizing our strategic roadmap in Brazil and our expansion into South America.”


MonaVie Promotes Katy Holt-Larsen to President of mynt Markets

Katy Holt-LarsenKaty Holt-Larsen
Sandra CavaqueiraSandra Cavaqueira

Previously MonaVie’s Vice President of North America, Katy Holt-Larsen has been promoted to President of mynt Markets. Holt-Larsen has played a key role in the launch of the MonaVie-backed mynt™ in North America, which included a new vision, business plan, branding, and product line for the mission-driven health and fitness company. With 20-plus years of experience in organization and leadership development, she provided strategic direction to mynt’s creation and launch. 

In her newly appointed role as President of mynt Markets, Holt-Larsen will work with international corporate and field leadership to launch mynt in several markets, with the exception of China and Southeast Asia. Mynt launched in Japan in April and will launch in Europe this summer/fall. She will also continue to drive strategy and sales for the Americas.

“We are creating a strong community atmosphere with mynt—both corporately and out in the field—one in which we help each other, give back, and can be ourselves,” says Holt-Larsen. “Mynt is just getting started and I’m humbled at the chance to bring this new opportunity to our markets across the globe.”

Holt-Larsen joined MonaVie in 2008 as Executive Director of the MORE Project, the company’s non-profit organization that helps thousands of families living in poverty in Brazil. In 2012, she served as the company’s Chief of Staff.

In other company news, Sandra Cavaqueira was named Director of MonaVie Europe Events and Marketing. With recent growth in MonaVie Europe, Cavaqueira will focus on maximizing new market initiatives and leading event coordination.

Previously MonaVie Portugal’s General Manager, her passion for the distributors coupled with her strong marketing background helped to build MonaVie Portugal, establishing a strong and thriving market.

Cavaqueira brings a background in health and wellness to the position, having obtained a bachelor’s degree in chemistry and a master’s degree in business and industrial strategy. She also speaks five languages (Portuguese, English, French, Spanish, and Italian), which will help her to navigate the complexities of serving a multicultural region.


Organo Gold Appoints RVP for Southeast Asia

Dave AlmarinezDave Almarinez

Global gourmet coffee company Organo Gold announced that Dave Almarinez has joined the company as Regional Vice President for Organo Gold Asia.

Almarinez will oversee all facets of OG’s Asian business, which currently includes Malaysia, Philippines, Singapore, Japan, Thailand and Hong Kong.

“Dave is an important addition to the Organo Gold team,” says Bernardo Chua, Founder and CEO of Organo Gold. “His network marketing experience in Asia and political acumen will be critical as we continue to build our regional presence.”

Almarinez has over 18 years of experience in the direct selling industry, and has held a number of leadership positions, most recently serving as Managing Director for one direct seller’s Pacific Region.

He authored the personal development business book The Blind Spot and is active in civic affairs in his home province of Laguna, Philippines, where he was a publicly elected board member of the Provincial Government.


Learning Enterprises Organization Appoints New COO

Geraldine AquinoGeraldine Aquino

Geraldine Aquino has joined U.K.-based Learning Enterprises Organization (LEO), a direct seller of entrepreneurship training and professional development products, as Chief Operating Officer and was elected to its board of directors.

“Geraldine is a strong Chief Operating Officer and marketer, and we look forward to benefiting from her insights and experience. Her appointment speaks to her undisputed ability to develop our business around the world,” says Dan Andersson, LEO’s Co-Founder, President and CEO.

At LEO, Aquino is responsible for developing and executing all of the company’s long-term growth strategies, launching new brand initiatives, and developing earnings opportunities for Members worldwide.

She brings more than 20 years of experience in all areas of direct sales, from field representative to corporate executive. Aquino was hired as Chief Operating Officer of LEO North America in June 2014. Previously, she held executive positions at other direct sellers in Canada. She has also directed nonprofit organizations dedicated to the education and training of women and youth, and has owned and operated her own businesses in telecommunications, training and education. 

LEO is a global training company focused on developing entrepreneurs. The company markets to people in more than 100 countries through 100,000 independent LEO sales consultants. LEO’s product line includes professional development training in the form of e-learning, e-tutoring, live seminars and technology products.


XANGO Names Next VP of U.S. and Canada Markets

Ryan AndersonRyan Anderson

XANGO, a global health and wellness company, has appointed Ryan Anderson as its new Vice President of U.S. and Canada Markets. Anderson returns to XANGO after serving in executive positions elsewhere in the industry over the past four years. Previously Anderson had spent seven years with XANGO.

“We’re extremely excited to welcome Ryan back to the XANGO family,” says XANGO Chairman and CEO Aaron Garrity. “Our distributor leaders worked closely with Ryan for many years and grew to appreciate his leadership and unparalleled devotion to their success. Ryan has a unique ability to relate to others, as well as a comprehensive understanding about how distributors can grow their businesses.”

As Vice President of the U.S. and Canada, Anderson will be responsible for market profitability, overseeing all activities such as leadership development, sales, events and every other business function within these markets. During his first stint at XANGO from 2004 to 2011, Anderson held several positions, including serving at different times as General Manager of Asia Pacific and Director of Sales of the U.S. and Canada, overseeing country operations and market openings for several key markets. Anderson also played a pivotal role in opening several European markets.


Medifast General Counsel Recognized as a Top Baltimore Executive

Jason GrovesJason Groves

Jason L. Groves, Esq., Executive Vice President and General Counsel of health and weight-loss company Medifast, has received SmartCEO’s Executive Management Award.

SmartCEO’s Executive Management Awards honor Baltimore area executives who have a proven record of working creatively and collaboratively to support their organization’s mission. Groves was one of just three general counsel executives named to the list. 

“Jason’s leadership skills have been critical to our company’s success,” says Michael MacDonald, Chairman and CEO of Medifast. “His ability to navigate complex legal and strategic issues has helped position Medifast effectively and enables us to capitalize on opportunities while also addressing any potential challenges before they arise. We congratulate him on this well-deserved recognition.”

The 2015 Baltimore Executive Management Award winners collectively generate $11.3 billion in annual revenue and employ more than 50,000 individuals in Greater Baltimore.


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