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November 01, 2015

Executive Announcements

Executive Announcements, November 2015


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With Acquisition Blyth Receives New Leadership

Harry SlatkinHarry Slatkin
Dan ChardDan Chard

Private-equity giant The Carlyle Group has completed its previously announced acquisition of PartyLite parent Blyth Inc. As a result, the firm has appointed Harry Slatkin, a leading name in home fragrance, as Blyth CEO and direct selling executive Dan Chard as President and COO of PartyLite Worldwide.

Slatkin, hailed as the “king” of home fragrance by The New York Times, is the founder and creative force behind the Slatkin & Co. home fragrance brand. He sold the business in 2005 to L Brands’ Bath & Body Works division, but remained on board as President. Under his leadership, Slatkin & Co. became QVC’s top-selling home fragrance brand and the second-largest home fragrance company in the world. In 2011, Slatkin took on the roles of CEO and Co-Chairman at British lifestyle brand Belstaff.

“Nobody knows home fragrance like Harry Slatkin. He has a strong legacy of innovation, product development and market expansion,” Carlyle Managing Director David Stonehill said in a statement. “We are confident Blyth and its business units PartyLite and Silver Star will thrive under Harry’s inspired leadership.

“We are also very excited to welcome Dan Chard, whose operational expertise in the direct selling sector will help fuel Blyth’s expansion,” said Stonehill.

Chard’s direct selling career includes 15 years at one of the industry’s top companies. In a succession of leadership roles, he supported the brand’s distributors, oversaw operations in Europe, and ultimately took on responsibility for the global sales organization.


USANA Names New President for True Health Foundation

Deb JordanDeb Jordan

Deb Jordan, a nonprofit executive of more than 25 years, has been chosen as President of True Health Foundation (THF), USANA’s global 501(c)(3) organization. The appointment is part of USANA’s expansion of giving, as the company is allocating additional resources to the THF and expanding the administrative team.

“I am thrilled to head up this wonderful foundation, which gives 100 percent of every dollar to outstanding organizations all over the world,” Jordan said. “I look forward to raising even more funding to help save the lives of those suffering or in need.”

Jordan has been contributing to the welfare of others for most of her professional life. Recently, she worked as Executive Director at USC Verdugo Hills Hospital Foundation, where she grew fundraising efforts from $500,000 to $1.5 million in just 10 months.

“We couldn’t be more excited to have Deb part of the USANA family,” said USANA Co-CEO Dave Wentz. “And we’re certain with Deb’s vast experience, we’ll be able to expand our efforts and bring even more health and wealth to families who need it most.”

Since its inception in 2012, THF has raised $4.5 million in cash and products to aid the Children’s Hunger Fund, eight natural disasters, and three educational charities.


Jeunesse Makes Executive Changes in Its North American Business

Meredith BerkichMeredith Berkich
Katy Holt-LarsenKaty Holt-Larsen

Jeunesse Global, a fast-growing marketer of nutrition and personal-care products, has appointed industry veteran Meredith Berkich as President of North America and Katy Holt-Larsen as Vice President of North American Operations.

Berkich began her 25-year direct selling career as a field sales leader, before taking on leadership roles at a succession of companies. She most recently served as President of a socially responsible retail energy supplier in the industry. In a statement, Jeunesse describes Berkich as “equal parts strategist and enthusiastic coach,” a testament to her focus on strategic planning and salesforce development.

“This company’s compelling vision, high level of integrity, and appreciation for the salesforce fully align with my core values,” said Berkich. “I am eager to contribute to the growth of this incredible community and add value to countless lives across the globe.”

Holt-Larsen brings to the company more than 20 years of experience in organizational leadership, product strategy, sustainable growth and sales, marketing, and distributor relations. Previously she was President of mynt Markets for MonaVie, another prominent health business in the direct selling space that Jeunesse recently acquired. Holt-Larsen has led the development and execution of business strategy, corporate culture, knowledge management, and leadership development solutions for high-tech Fortune 500 companies around the world.

“I look forward to contributing to the growth and success of this remarkable company and its passionate distributors. It is a privilege to work with them and support their efforts,” said Holt-Larsen.


5Linx Promotes William Faucette Jr. to CEO

William Faucette Jr.William Faucette Jr.

5LINX Enterprises has named William Faucette Jr. as CEO, to succeed Craig Jerabeck who is stepping down from his leadership role of the 15-year-old company.

Formerly Vice President of North American Sales, Faucette began his career at New York-based 5LINX as a representative selling the company’s essential products and services for home and business. 5LINX has since expanded its offerings with a line of wellness products. As Faucette built one of the company’s largest downlines, he kept his day job as Chief of Staff for Rochester, New York, where he was the youngest senior manager in the city’s history. He joined 5LINX corporate in January 2009, after more than eight years as a field leader.

For his achievements, Faucette has been named Citizen of the Year by the Alumni Association of the African American Leadership Development Program. EBONY magazine also has recognized him as one of its “30 Leaders Under 30.”

“This is very good news for our company and the Greater Rochester community,”  Jeb Tyler, who co-founded 5LINX with Jerabeck and Jason Guck, said in a statement. “It is a brand-new day for our company, and we expect to continue growing, continue expanding internationally, and continue creating new jobs in Rochester.”

For the past nine years, 5LINX has earned a spot on the Inc. 500/5000 list of the fastest-growing private companies in America. In 2012, the company made its debut at No. 76 on the DSN Global 100, with 2011 revenue of $81 million. 5LINX ranked No. 84 on this year’s list of the top direct selling companies in the world, based on 2014 revenue of $109 million.


Zija Founder Receives Outstanding Alumni Award

Kenneth BrailsfordKenneth Brailsford

Utah Valley University, Utah’s largest public university, is recognizing direct selling veteran Kenneth Brailsford, Founder and Board Chairman of Zija International, with its 2015 Outstanding Alumni Award.

The award recognizes Brailsford’s many accomplishments, including his work as a student, commissioned Army officer and entrepreneur. After earning a degree in economics from Brigham Young University, Brailsford served in the Army. He then returned to Utah and decided to further his education by attending UVU (then Utah Valley Community College) under the GI Bill.

In addition to co-founding and serving as President of Nature’s Sunshine Products—now the No. 44 direct selling company in the world, with annual revenue of $366 million—Brailsford also founded direct seller Enrich International before bringing the benefits of the moringa oleifera superfood to market with Zija International.


Seldia Names Katarina Molin as Executive Director

Katrina MolinKatrina Molin

Seldia, an association representing the interests of direct selling companies in Europe, has named Katarina Molin as new Executive Director.

Molin, a native of Sweden, hails from the Association for Beverage Cartons and the Environment (ACE), where she served as Director General. Her EU policy and communications experience also includes the role of Environmental Strategy Manager for Hewlett Packard and work as a policy adviser in the European Parliament.

“I am delighted to join Seldia,” Molin said in a statement. “I look forward to actively engaging with EU policymakers and other stakeholders to showcase the contribution and relevance of responsible direct selling within the EU jobs and growth agenda.”

Formed in 1968, Seldia now counts 28 European direct selling associations as members. Molin will manage the organization’s office in Brussels and oversee Seldia’s strategy for advocating direct selling at the European level.