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November 01, 2017

Executive Announcements

Executive Announcements, November 2017


Magnus Brännström Named Chairman of WFDSA

Oriflame CEO and President Magnus Brännström has been elected Chairman of The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations. Brännström assumes the role of Chairman from Doug DeVos, President of Amway, and will serve through October 2020.

“I am very honored and privileged to serve the direct selling industry as Chairman of the World Federation of Direct Selling Associations during these exciting times,” said Brännström. “The world is going through digital transformation. I believe direct selling, with its communities of people united by a joint purpose, is more relevant than ever for empowering entrepreneurship through offering quality products and services. I look forward to continue to build and develop on my predecessors’ long legacy of improving the standards of the global direct selling industry.”

Previously, Brännström was the Vice Chairman of WFDSA. He also held the position as Chairman of SELDIA, the European Direct Selling Association.

“It’s been a tremendous honor to serve as Chairman of WFDSA for the past three years,” said DeVos. “None of our goals could have been accomplished without strong partnerships and the support of the direct selling associations around the world. Direct selling is in good hands under the leadership of Magnus Brännström. I have never been more confident and optimistic about the future of our industry.”


USANA Announces New Foundation President, Board Member

The USANA True Health Foundation (THF) has promoted Brian Paul to President of the 501(c)(3) organization. Paul has been with USANA for more than 12 years, most recently serving as the foundation’s executive director of communications.

“Since joining THF in 2015, our team has had the opportunity to make a significant impact on children and families throughout the world, and I look forward to continuing to grow our efforts and expand our reach,” said Paul.

Paul has been active in driving the foundation’s fundraising efforts, most recently raising over 1 million meals during USANA’s International Convention in August. He has also spearheaded THF’s mission trips as well as coordinated aid efforts for victims of natural disasters throughout the world.

USANA also announced that J. Scott Nixon has been appointed to the company’s Board of Directors. Nixon joins the board as an independent director and brings a wealth of accounting, finance and corporate strategy expertise.

Nixon, a certified public accountant, retired in 2015 as a partner with PricewaterhouseCoopers LLP, where he spent over 31 years in various roles, including office managing partner and engagement partner over public and private companies in many industries.


AdvoCare Names Brett Blake President of Global Sales and Strategic Planning

Plano, Texas-based AdvoCare International has added Brett Blake to the executive team as its new President of Global Sales and Strategic Planning.

“Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO of the health and wellness company. “We are fortunate to have him join the AdvoCare team. I know him to be a man of his word, who listens and leads with his convictions. He will be a great asset to AdvoCare, our 350 employees and more than 600,000 Independent Distributors and Preferred Customers.”

Blake joins AdvoCare from a direct selling jewelry brand where he served as CEO and led its acquisition of a skincare line of products for the tween market. Blake also has worked with another company’s field leaders to develop a simple, social media-enabled system to support the success of customers and new distributors, evolving the division from a small experiment to the primary driver of growth.

Reporting to Chairman and CEO Brian Connolly, Blake will help lead day-to-day sales operations and the company’s effort to develop strategy that ensures AdvoCare Distributors’ success.


Natura Taps David Boynton as The Body Shop CEO

Sao Paulo, Brazilian-based Natura Cosméticos SA has tapped David Boynton as CEO of Britain’s The Body Shop.

Boynton, who will replace current CEO Jeremy Schwartz on Dec. 4, has been the head of shirtsmaker Charles Tyrwhitt since 2016. He previously served several leadership roles in the French cosmetics company L‘Occitane Groupe SA.

Natura bought the lotions and soaps retailer from French cosmetics giant L’Oreal in July. The deal was reported to be for US$1.1 billion (€1 billion euros). L’Oreal had purchased The Body Shop for $833 million (£652 million pounds) in 2006.

The Body Shop was founded by British entrepreneur Anita Roddick in 1976 and earned the reputation as an eco-friendly company. Natura, which was founded by Luiz Seabra in São Paulo in 1969 and is one of Brazil’s biggest brands, is noted for its commitment to sustainability and uses biodiversity ingredients in its products. For its efforts, Natura was the first publicly traded company to become certified as a B-corporation.

In acquiring the Body Shop, which has more than 3,000 stores in 66 countries, Natura bolstered its international expansion. In 2013 the company purchased Australia’s Aesop for $70 million. Aesop has 261 locations in 20 countries.


LifeVantage Appoints Kevin McMurray to Management Team as General Counsel

Sandy, Utah-based LifeVantage has appointed Kevin McMurray as General Counsel.

A veteran of the health and wellness industry, McMurray brings more than 25 years of legal expertise to LifeVantage, where he will be responsible for leading the legal department and serving as counsel to the Board of Directors, Chairman of the Board and CEO.

“We’re thrilled to have Kevin joining our management team,” said LifeVantage President and CEO Darren Jensen. “He brings a track record of success, an amazing legal mind and a team-first philosophy to his work. With the growth and evolution we’re undertaking, I can’t think of anyone better suited to help us navigate our continued expansion.”

Prior to joining LifeVantage, McMurray served as Assistant General Counsel at another health and wellness direct seller since 2004. While there, he helped implement its first distributor compliance program while playing an integral role in the company’s expansion into new international markets. 


James B. Smith Joins SUCCESS Partners as Senior Vice President of Business Development

SUCCESS Partners has appointed James B. Smith as the Senior Vice President of Business Development, a newly created role that will oversee the support and growth of new business and to enhance service offerings.

Most recently, Smith has been President of the Direct Sellers Association (DSA) of Canada, as well as being a former Canadian DSA board member. Prior to that he was Owner/CEO of a U.S. direct seller’s Canada business for 17 years, where he initiated a successful turnaround strategy for the company.

Smith also held executive positions in the top advertising and publishing companies of New York City. He initiated new sales and marketing strategies that helped earn Conde Nast’s Traveler “magazine of the year,” and helped elevate Hearst’s Esquire magazine’s leadership position in the competitive men’s publishing arena.

“James comes to us with many years of experience in sales and a strong history in direct selling,” said Stuart Johnson, SUCCESS Partners CEO. “I couldn’t be more pleased to have him on our team and representing SUCCESS Partners in this new capacity.”


Naveen Anand Joins Oriflame in South Asia


Switzerland-based Oriflame has appointed Naveen Anand as Senior Director of Regional Marketing in South Asia. In his new role, Anand will spearhead operations in India, Sri Lanka and Pakistan, and will be responsible for accelerating growth and enhancing the brand equity for the Oriflame business.

Anand is a marketing veteran with two decades of experience in the direct selling business. He spent 20 years with another global company in the area and was highly successful in rolling out mass media campaigns for various brands. In his role as Global Marketing Director for the previous company, he worked closely with numerous Asia-Pacific markets, including China, Korea, Japan, Thailand, Malaysia, as well as markets in Europe and Latin America.

“We are delighted to welcome Naveen on board and will be looking forward to leveraging his extensive knowledge to drive more engagement and give vision and direction to Oriflame’s business for its next level of growth in the region,” said Sergei Kanashin, Senior Vice President and Head of South Asia & MD India at Oriflame.