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October 01, 2014

Executive Announcements

Executive Announcements, October 2014

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Herbalife Ltd.

Alan L. HoffmanAlan L. Hoffman

Global nutrition company Herbalife Ltd. announced that it has appointed Alan L. Hoffman to the newly established role of Executive Vice President of Global Corporate Affairs, reporting to Michael O. Johnson, Herbalife’s Chairman and CEO. Hoffman will lead public policy, corporate communications, government affairs, community relations and philanthropy.

Hoffman brings over 20 years of public policy, communications and government affairs experience to the corporate affairs role. Previously, he served as the Senior Vice President for Global Public Policy at PepsiCo, where he oversaw policy development, external relations and government relations. Before joining PepsiCo, he served as the Deputy Chief of Staff to Vice President Joseph Biden and Deputy Assistant to President Barack Obama. Hoffman was also an attorney at the U.S. Department of Justice in Washington, D.C., and was an Assistant U.S. Attorney in Philadelphia.

In addition, Herbalife announced that Barbara Henderson will retire as its Senior Vice President of Global Corporate Communications. Henderson will assist with the transition and will remain President of the Herbalife Family Foundation.

“We are thrilled to welcome Alan to the Herbalife team,” said Johnson. “He brings an unparalleled level of experience to our senior team, and we are confident that he has the experience and credentials to help us powerfully communicate the value Herbalife brings to our consumers, members, shareholders and communities.”

Blyth Inc.

Jim WilliamsJim Williams

Blyth Inc., a direct-to-consumer company and designer and marketer of candles and accessories for the home, announced the election of Jim Williams, President, CEO and Managing Partner of Karlen Williams Graybill Advertising Inc., to its board of directors. Also Neal I. Goldman has retired from its board.

Williams will serve on the Audit Committee. He has been chief executive at Karlen Williams Graybill Advertising Inc. since 1998. In 1993, he bought an equity stake in Karlen Advertising and since taking ownership, Williams has grown KWG into one of the country’s largest independent, full-service marketing consultancies. Prior to joining Karlen, Williams served as Associate Editor of Leaders magazine.

Williams owns controlling interest in I.M Productions and the communications business Better Brand Initiatives, licensor of FYI Before You Buy™. He is a member of the Ad Club of New York and the One Club. He sits on Gerson Lehrman’s Council of Advisors and is a board member and committee chair of The Cathedral School of St. John the Divine.

“We are delighted to welcome Jim to the board,” said Robert B. Goergen Jr., Blyth’s CEO. “Jim brings leadership, strategy and a strong knowledge of marketing, social media and global consumer insight. I look forward to the new perspective that Jim brings to the company.”

Goldman, who is a member of the Compensation and the Nominating and Corporate Governance Committees, has been a director since 1991. He is the President of Goldman Capital Management Inc., an investment advisory firm.

Mary Kay Inc.

Crayton W. WebbCrayton W. Webb

Mary Kay Inc., a top beauty brand and direct seller in more than 35 markets around the world, announced the promotion of Crayton W. Webb to Vice President of Corporate Communications and Corporate Social Responsibility.

In this position, Webb will continue to oversee global media relations, reputation management and public relations initiatives for the company’s more than 35 international subsidiaries. Webb also leads Mary Kay’s corporate social responsibility efforts, Pink Changing Lives®, which focuses on transforming, inspiring and empowering women around the globe through community involvement, philanthropy and volunteerism from its employees and consultants.

Webb joined the company in 2005 as Manager of Government Relations before his promotion to Director of Corporate Communications and Corporate Social Responsibility in 2008.

“[Crayton] walks the talk as it relates to community involvement, and we know his counsel will continue to be invaluable as we grow Mary Kay’s presence and continue to enrich the lives of women around the world,” said Nathan Moore, Chief Legal Officer and Secretary for Mary Kay Inc.

Prior to joining Mary Kay, Webb was Chief of Staff for Dallas Mayor Laura Miller and Director of Communications for the United Way of Metropolitan Dallas.

Origami Owl

Sandy SpielmakerSandy Spielmaker

Origami Owl has announced that Sandy Spielmaker has joined the jewelry company as Chief Sales Officer. Spielmaker has more than 30 years of experience in sales, marketing and general management, previously serving as Vice President of Sales at a top direct seller, both globally and in the U.S. She has also served as President and General Manager within the Watercraft division of Johnson Outdoors, as well as a variety of sales and marketing roles at SC Johnson.

Spielmaker combines her experience within direct selling and consumer packaged goods to drive innovative solutions across business insights and development, training and education, key account management, compensation, recognition and leader development.

ForeverGreen Worldwide Corp.

Michelle LeSueurMichelle LeSueur

ForeverGreen Worldwide Corp., a provider of nutritional foods and other healthy products, announced the appointment of industry expert Blake Schroeder as President of ForeverGreen Europe, and Michelle LeSueur as the Director of Product Education and Development.

Schroeder brings a wealth of experience and knowledge from the direct selling industry to ForeverGreen, and for the past seven years he has served in various positions at a major direct seller. Schroeder acted as legal counsel for a short time, but was mostly involved in and responsible for growing several international businesses. During that time he lived both in Israel and Portugal.

“Blake Schroeder is the right choice at the right time to take our European operations to the next level,” said Brenda Huang, President of ForeverGreen International. “As the second-fastest-growing market behind the U.S., we’re seeing explosive growth in both sales and new leadership in the region. Europe is strategically very important to our expansion strategy, and we’re delighted to welcome Blake to the team.”

LeSueur comes to ForeverGreen to educate and train current and new distributors and customers about ForeverGreen’s product line. She has worked with many individuals with a wide variety of health issues, including weight management issues, allergies, hormonal imbalances and autoimmune diseases. She is a Certified Nutritional Counselor, Certified Sports Nutritionist and Certified Personal Trainer. LeSueur has a Neuro-Endocrine & Anti-Aging Regulation Certification as well as several other certifications in related fields.

She has served as Vice President of Health and Nutrition, Director of Health and Nutrition and Director of Product Education and Development at multiple companies, where her responsibilities included educating, formulating and manufacturing products. She is also a published author and an experienced public speaker. LeSueur will help ForeverGreen continue to commercialize new and innovative product lines and provide customers and distributors with the knowledge and benefits of each product.

Zija International

Dave AlmarinezDave Almarinez

Zija International, a health and wellness company dedicated to living “Life Unlimited,” announced that Dave Almarinez has been named its new Managing Director for the Philippines, Australia and New Zealand. Currently, his role will be to effectively expand Zija’s products and business opportunity across Asia, the Pacific and other international markets.

With an education in global strategic management and applied business economics, Almarinez also has 17 years of network marketing experience. He is very active in civic affairs in his home province of Laguna, Philippines, where he was a publicly elected board member of the Provincial Government.

Initials Inc.

Initials Inc. announced that Laurie Langill has joined the company as Vice President of Training & Field Development, and Cindy Carpenter has joined as Field Development Director. Both Langill and Carpenter come to Initials Inc. with a rich background in direct sales and understand the industry from the field and corporate viewpoints.

Laurie LangillLaurie Langill
Cindy CarpenterCindy Carpenter

As a member of the executive team, Langill will provide strategic direction for all training and field development initiatives. She has more than 30 years of experience in direct selling.

In her role as Field Development Director, Carpenter will work closely with top field directors and leaders to enhance the overall nationwide field growth and individual team development. She has been in direct sales for 19 years.

Launched in 2005, Initials Inc. is a national direct selling company whose core belief is “There’s only one you!” This philosophy is brought to life by the thousands of independent Creative Partners (consultants) nationwide who sell personalized fashion handbags, accessories, jewelry and home organization products through home parties and online.

Tupperware Brands Corp.

Tupperware Brands Corp. announced that Gavin D. Little was promoted to Group President, Tupperware Europe, Africa and the Middle East, succeeding R. Glenn Drake who will retire at the end of 2014 after 44 years with the company.

Little, currently Senior Area Vice President, Central Europe and Strategy, has developed extensive knowledge of Tupperware Brands’ business through interaction with all of its regions. After a comprehensive orientation in Asia, Latin America and Europe, he became the head of Marketing and Strategy for Tupperware Brands. Since January 2014 he has been leading a portfolio of units in Europe.

Little’s background includes 26 years of startup, turnaround and growth experience in many markets across Europe, Asia and North America. He has held senior marketing and general management roles with ICI Paints, Johnson & Johnson, United International Pictures, British American Tobacco (BAT), Reynolds American and Mattel Corp.

“I’m extremely proud to promote Gavin to Group President,” said Rick Goings, Chairman and CEO. “We are confident that Gavin will be able to build on the momentum of the growing units in our Europe, Africa and Middle East portfolio, while also making the necessary changes and leveraging their results in those business units in which improvement is essential.”


Brian GillBrian Gill

Younique, a cosmetics direct sales company dedicated to motivating and empowering women, announced the addition of Brian Gill as the company’s new Executive Vice President of Marketing.

Gill leads the marketing team responsible for brand positioning, corporate and marketing communications, public relations and digital marketing. Younique Co-Founder Melanie Huscroft previously functioned in this role, as well as product development and sales. Huscroft is now Chief Product Officer and Chief Sales Officer, in addition to her role as co-founder.

“[Brian’s] industry knowledge and marketing experience more than qualifies him to lead our marketing efforts,” said Huscroft. “I can speak to his character and creativity, and have full confidence in his abilities.” 

Gill joins the Younique family with more than 14 years’ experience in direct selling and marketing. Prior to joining Younique, Gill was vice president of marketing communications at another direct seller, where he was responsible for global marketing communication, content marketing, public relations and social media.

Younique markets and sells almost exclusively through the use of social media. Founded in September 2012, the company’s product philosophy of Nature. Love. Science. ensures that its line of cosmetics and skincare products are found at the intersection of the best that science and nature have to offer.

Please submit news of executive promotions and hires at your company to be included in the Executive Announcements section of Direct Selling News.