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September 01, 2013

Executive Announcements

September 2013

Click here to order the September 2013 issue in which this article appeared or click here to download it to your mobile device.


Steve Van AndelSteve Van Andel

The U.S. Chamber of Commerce named Steve Van Andel Chairman of its board of directors. Van Andel, Chairman of Amway, will serve a one-year term.

As Chairman of Amway, Van Andel is responsible for managing the company’s daily operations and has led the business to become a stronger, more diverse competitor in the new economy.

Van Andel served a previous one-year term as Chairman of the U.S. Chamber ending June 12, 2002, and was then Chairman of the board’s Executive Committee. He will continue to act as Vice Chairman of the Chamber’s U.S.-Korea Business Council and work to advance an expanded trade agenda as Chairman of the board.

The U.S. Chamber of Commerce is the world’s largest business federation, representing the interests of more than 3 million businesses, as well as state and local chambers and industry associations.

Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.

Herbalife Ltd.

Steven DentaliSteven Dentali
Chin-Kun WangChin-Kun Wang

Global nutrition company Herbalife announced that Steven Dentali, Ph.D., joins the company in the newly created role of Vice President, Botanical Sciences. Dentali will report to Vasilios Frankos, Ph.D., Senior Vice President, Global Product Science, Safety and Compliance, and former director of the U.S. FDA Dietary Supplements division.

Dentali will be responsible for all activities related to botanicals, including the identification, documentation and validation of the appropriate botanical ingredients, as well as formulations and processes that meet standards and requirements for product quality, efficacy, safety and regulatory acceptability.

Dentali joins Herbalife after a 22-year career in the U.S. herbal and dietary supplement industry, where he is recognized as a foremost expert on botanical product quality issues. He was most recently Chief Science Officer at the American Herbal Products Association (AHPA), where he helped to set quality standards for the botanical products industry.

Herbalife also announced the appointment of Chin-Kun Wang, Ph.D., an expert in human metabolism and nutrition, to its Nutrition Advisory Board.

The Nutrition Advisory Board is comprised of experts from around the world in the fields of nutrition and health who inform, educate and train Herbalife independent distributors on the principles of nutrition, physical activity and healthy lifestyle.

Wang is distinguished professor and former president of the Chung Shan Medical University in Taiwan. Wang’s research work is focused on human metabolism and the clinical evaluation of nutritional supplements, nutraceuticals, and functional foods and herbs. He has also authored and co-authored a number of articles and papers on these subjects.

Herbalife Ltd. is a global nutrition company that sells weight-management, nutritional and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of independent distributors.

Medifast Inc.

Barry B. BondroffBarry B. Bondroff

Medifast Inc., a manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced the appointment of Carl E. Sassano to the Medifast board of directors and Barry B. Bondroff, CPA, as Lead Director. Sassano will also serve on the company’s Compensation Committee.

Sassano joins the board with over 40 years of corporate experience. Sassano is a Partner in CSW Equity Partners, a private equity investment company, and serves as Chairman of the Board of Voiceport, a company in the CSW portfolio. Sassano is currently a member of the board of Transcat Inc., serves as their Lead Director, and was Chairman of the board from October 2003 until July 2013.

Bondroff has served as a Director on the Medifast board since 2008. He is an officer and director with Gorfine, Schiller & Gardyn, PA, a full-service certified public accounting firm. Bondroff has over 42 years of experience providing companies of all sizes and across varied industries with practical accounting, assurance, tax, business, technology and financial advisory services.

Medifast was founded in 1980 and is located in Owings Mills, Md. It sells its products and programs via four distribution channels: the Web and national call centers, the Take Shape For Life personal coaching division, Medifast Weight Control Centers and a national network of physicians.


Joe MortonJoe Morton
Kent WoodKent Wood

XANGO LLC, a global wellness and network marketing company, announced the appointment of two company founders to new roles: Joe Morton will serve as President of XANGO Americas & Australia, and Kent Wood will take on the role of President of XANGO Europe, CIS & South Africa.

Morton discovered the mangosteen fruit as a global product opportunity, which inspired the launch of XANGO® Juice and a new category of nutritional supplements. A passionate advocate of direct selling, Joe has dedicated his executive career to working on distributor relations and building dialogue with sales leaders.

Kent Wood spent most of his career auditing, consulting or being employed by a number of direct sellers in Utah. One of XANGO’s six founders, he was XANGO’s original Chief Financial Officer. Since then, Wood has served in many capacities, namely XANGO’s Chief Operating Officer, President of Operations and President.

XANGO was the first company to market a premium mangosteen beverage, XANGO® Juice, to consumers worldwide. XANGO is privately owned and powered by a global network of more than 2 million independent distributors in the United States and more than 40 international markets.

Just Energy Group

Brett PerlmanBrett Perlman

Just Energy Group Inc. announced that Brett Perlman was elected to the board of directors. Perlman is President of Vector Advisors, a management consulting firm that provides services to telecommunications and energy clients.

Perlman previously served as Commissioner of the Public Utility Commission of Texas, where he was responsible for leading the successful restructuring of Texas’ $37 billion electric utility industry as the electricity market opened to competition.

Prior to his appointment to the Texas PUC, Perlman was a management consultant with the Texas office of McKinsey & Company, a global management consulting firm.

Perlman will serve as a member of Just Energy’s Audit Committee and Governance Committee.

Established in 1997, Just Energy is a competitive retailer of electricity and natural gas. The parent company of direct seller Momentis, Just Energy serves close to 2 million residential and commercial customers through a wide range of energy programs and home comfort services.


CAbi LLC (Carol Anderson by invitation), a direct sales marketer of designer ready-to-wear women’s apparel, announced that it has appointed Lynne Coté, a retail industry veteran, as CEO and member of the board.

Coté brings more than 25 years of retail experience as well as success delivering brand expansion strategies to market. She joins CAbi from clothing retailer Tribal Sportswear Inc., where she served as CEO since 2009 and led the company’s restructuring and launch of new product lines. Coté also spent six years with Jones Apparel Group as CEO of Jones Apparel’s business divisions.

For over 25 years, women’s apparel designer Carol Anderson sold her collections in high-end department stores and specialty boutiques across the country. Launched in 2001 and based in Los Angeles, CAbi is a social selling apparel business.

Youngevity International Inc.

Raffy LorentzianRaffy Lorentzian
Bill Thompson Bill Thompson

Youngevity International Inc. announced the appointment of Raffy Lorentzian to serve as its Controller. Lorentzian’s most recent experience was as Chief Financial Officer of National Technical Systems Inc.

Lorentzian is a corporate finance executive with over 20 years of public company reporting experience and extensive knowledge of accounting and SEC compliance rules. As the CFO of National Technical Systems, he also led the company’s annual strategic planning process and the financial due diligence for 11 completed acquisitions.

Youngevity also announced that Bill Thompson has joined its board of directors. Thompson currently serves as the Chief Financial Officer of Broadcast Company of the Americas, which operates three radio stations in San Diego. He previously served as Corporate Controller for the company.

The board of directors also announced the formation of an audit committee chaired by Thompson as well as an acquisition committee chaired by Dave Briskie, Youngevity International’s CFO.

Youngevity International Inc. is a fast-growing, innovative, multidimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of  networks.”

ForeverGreen Worldwide Corp.

ForeverGreen Worldwide Corp., a provider of nutritional foods and other healthy products, announced that Bob Mower Steed joined the company as President, International. Mower Steed has 25 years’ experience in product development, product branding, marketing and sales.

He was an integral part of the growth of two successful businesses during the last 25 years. Under his leadership, Mower Steed’s two companies achieved nearly $10 billion in combined sales, peaking at $1 billion annually before they were eventually acquired.

ForeverGreen Worldwide Corp. develops, manufactures and distributes an expansive line of all-natural whole foods and products to North America, Australia, Europe, Asia and South America.

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