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August 20, 2014

Executive Announcements

Executive Announcements, September 2014

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Medifast Inc.

Medifast Inc., a manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced the addition of three new members to its Scientific Advisory Board: Simon Barquera, M.D., Ph.D., Susan Barr, Ph.D., R.D, and Steven Heymsfield, M.D.

With the recent additions, Medifast’s Scientific Advisory Board now comprises nine medical and scientific experts in the food science, nutrition, and weight-management arena.

“What sets us apart from other weight-loss companies is that our products and programs are rooted in medicine,” said Michael MacDonald, Chairman and CEO of Medifast. “The addition of these esteemed health professionals reinforces that commitment and demonstrates our dedication to evolving with medical advancements.”

Simon Barquera, M.D., M.S., Ph.D., is a medical surgeon and public nutrition researcher at the National Institute of Public Health in Mexico City. He has been a consultant for the WHO, the Pan American Health Organization, the World Bank, the International Food Policy Research Institute and the International Association of Agricultural Economists in the fields of nutrition, obesity and chronic diseases. Barquera is also President of the Nutrition Board of Professors at the Mexican School of Public Health as well as Director of the Nutritional Epidemiology Division at the Nutrition and Health Research Center.

Susan Barr, Ph.D., R.D., is a professor at the University of British Columbia, where she teaches human nutrition. She has served as chairperson of the Institute of Medicine’s Subcommittee on Interpretation and Uses of Dietary Reference Intakes and as a member of Health Canada committees working on revision of Canada’s Food Guide and on dietary sodium reduction. She is a Fellow of the Dietitians of Canada. Her research focuses on associations between nutrition, physical activity and bone health in women.

Steven Heymsfield, M.D., is the George A. Bray Chair in Nutrition and professor at Louisiana State University’s Pennington Biomedical Research Center. He has both academic and industry experience and formerly served as President for The American Society of Clinical Nutrition and The American Society of Parenteral and Enteral Nutrition, and he now serves on the Council of The Obesity Society. Heymsfield is well known for his expertise in basic science, clinical and population science related to weight and energy balance, and dietary supplements.

USANA Health Sciences Inc.

Kevin G. GuestKevin G. Guest

USANA Health Sciences Inc. has announced that Kevin G. Guest has been promoted to President of USANA worldwide. He will focus his efforts on sales growth, customer growth and salesforce development. Guest has been with the company since 2003 and has served in a variety of leadership positions there over the last 11 years. Most recently, he has served as President of the Americas, Europe and South Pacific since October 2012, where he has designed and executed initiatives that have generated growth in these regions.

“Kevin has been extensively involved with USANA since the company was founded more than 20 years ago,” said CEO David Wentz. “His vision for the business, dedication to customers and employees, and overall integrity and leadership have been and will continue to be invaluable to our organization.”


Jeff BellJeff Bell

LegalShield, one of the nation’s leading providers of affordable legal plans and identity theft solutions for individuals, families and small businesses, announced that Jeff Bell has joined the company as CEO. Bell succeeds Rip Mason, who will now serve as Executive Chairman of the Board.

Bell comes to LegalShield with over 20 years of corporate leadership and consumer marketing experience for global brands including Microsoft, Chrysler, Ford and NBCUniversal. While serving as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox) for Microsoft Inc., Bell saw tremendous success, leading the business to its first profitable year in its existence. In addition, he led the growth of Xbox LIVE from 4 million to 12 million members in two years, including the addition of Netflix. After serving as Vice President of the Chrysler and Jeep Divisions for DaimlerChrysler, in 2012 he was called upon to lead NBCUniversal’s marketing efforts in the health and fitness market. There he developed the “Challenge America” campaign, which became the theme for “The Biggest Loser” television show. In addition, Bell has been the recipient of Advertising Age’s “Interactive Marketer of the Year” in 2005 and was named the Advertising Age “Entertainment Marketer of the Year” in 2007.

“Having Jeff join LegalShield is a great step forward for the company as we continue to raise awareness around the need for affordable legal protection,” said Rip Mason, Executive Chairman of the Board for LegalShield. “Jeff’s ability to raise consumer awareness and lead the industry’s best sales and service team will allow LegalShield to address one of the most important challenges our society faces—ensuring affordable and quality legal counsel for every American.”

Mary Kay Cosmetics Ltd.

Lynda RoseLynda Rose

Mary Kay Cosmetics Ltd. (Mary Kay Canada), a top beauty brand and direct seller, announced that Lynda Rose has been named General Manager, following the retirement of Ray Patrick after 34 years of service. Rose formerly served as Vice President of Sales & Marketing and has worked at Mary Kay for 16 years.

With more than 25 years in sales, sales education and sales management in the cosmetics field prior to joining Mary Kay in 1998, Rose started her Mary Kay career as Director of Sales Development and by August 2001 was promoted to Vice President of Sales Force Support and later Vice President of Sales & Marketing.

Along with close involvement with the Direct Sellers Association of Canada (DSA), and direct selling as a whole, Rose has provided her leadership as Chair of the DSA Board, and as a result, in 2010, she was honored with the Ivan P. Phelan Award. She was also one of four Mary Kay employees who received the distinguished Queen Elizabeth II Diamond Jubilee Medal for their significant contribution to the direct selling industry. Today, Rose serves on the boards of the DSA, the Canadian Cosmetic, Toiletry and Fragrance Association and its Foundation.

She says, “I’m excited and ready to assume this new role because of Ray’s perpetual and positive leadership, and because the company has an amazing independent sales force that believes in the product and the Mary Kay opportunity. Together, we can accomplish anything.”


Beau CoplinBeau Coplin

Direct selling company MonaVie announced that Beau Coplin has been promoted to Vice President of IT, and joins the company’s executive management team.

As Vice President of IT, Coplin works directly with key markets and leaders to ensure MonaVie’s systems meet the needs of its distributors worldwide. He also directs the company’s global technology strategy and provides guidance relative to emerging technologies that will improve processes, increase efficiencies and provide high-quality solutions for MonaVie distributors and corporate users worldwide.

Dan ZhuDan Zhu

Coplin has 20 years’ experience in the Information Technology field within several industries. Since joining the MonaVie family in 2008, he has excelled in a variety of key roles, and was instrumental in setting up operations and IT infrastructure for MonaVie’s international markets.

MonaVie has also announced the promotion of Dan Zhu to President of Asia Pac and the addition of two new members to the Scientific Advisory Board, Mark Macdonald and Diane Miles.

Mark MacdonaldMark Macdonald

Previously, Zhu had been serving as President of Greater China for MonaVie. His responsibilities are expanding to include the following markets: Australia, New Zealand, Malaysia, Singapore, Thailand and Korea. Zhu has 18 years of leadership experience in the direct selling industry and has successfully launched and developed markets throughout Asia at other successful direct selling companies. He joined MonaVie in 2010 as Vice President of Greater China and has spearheaded the launches of MonaVie Hong Kong (February 2010) and MonaVie Taiwan (September 2010).

Diane MilesDiane Miles

Nutrition and fitness expert Mark Macdonald joined MonaVie’s Scientific Advisory Board (SAB) after being its nutrition and fitness expert since 2011 and having been influential in helping formulate MonaVie’s RVL and CORE line of products. The addition of Macdonald will add expertise to support current product development plans and necessary substantiation for research and development.

Cosmetics industry veteran Diane Miles joined the SAB to help round out the company’s science and research with her skincare and beauty product expertise and will play a key role in helping guide product development efforts into potential new market segments for MonaVie. Miles brings more than 25 years’ experience to MonaVie within the prestigious skincare, makeup and fragrance sectors. She has exceled in a variety of key roles at renowned companies, including as CEO of skincare company Perricone, MD; president of Bare Escentuals; and CEO of Benefit Cosmetics.


Roy DamaryRoy Damary
Bernard IvaldiBernard Ivaldi

CVSL Inc. announced that Roy G.C. Damary and Dr. Bernard Ivaldi have been elected to the company’s Board of Directors.

“We are delighted that Roy Damary and Bernard Ivaldi will be bringing their long and distinguished international experience in business and academia to CVSL’s board of directors, particularly their understanding of the dynamics of global commerce,” said John Rochon, CVSL’s Chairman.

Roy Damary combines a wide range of academic activities with global business experience. He began his professional career as a research engineer at the Battelle Institute in Geneva, Switzerland, and later created and headed the MBA program at Webster University’s Geneva campus.

He is President of the INSAM Foundation in Geneva; head of business studies at Robert Kennedy College, Switzerland; and is an honorary professor at the Ural State Forest Engineering University of Ekaterinburg, Russia. He owns Technomic Consultants SA, and is a British citizen residing in Geneva. He is a member of the board of directors of CVSL AG and JRJR AG, in Luzern, Switzerland.

Bernard Ivaldi, Ph.D., has for more than 40 years held a variety of senior positions in business, law and academia in the United States and Europe. A French citizen and a resident of Switzerland, Dr. Ivaldi serves as Chairman of Tatiana Faberge SA (Switzerland). He has broad experience in the fields of administration, financial management, personnel management and training, and he is a former chairman of the International Schools Association, an international NGO with consulting status to UNESCO and ECOSOC.

In 1994 he founded BI Conseil and Associates. He is currently President of FEBP, a Swiss foundation promoting business ethics. He is a member of the boards of CVSL AG and JRJR AG in Luzern, Switzerland.

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