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September 01, 2016

Executive Announcements

Executive Announcements, September 2016



Click here to order the September 2016 issue in which this article appeared or click here to download it to your mobile device.


Nu Skin Adds Expert in China Growth Strategies to Board of Directors

Simon ShenSimon Shen

Following its recent investment deal with Ping An ZQ China Growth Ltd., Nu Skin Enterprises announced that it is adding one of the group’s representatives, Simon Shen, to its board of directors.

The Provo, Utah, company said in June that it had inked a $210 million investment deal with the Chinese firm, which consists of a consortium of Chinese investors led by Ping An of China Securities Hong Kong, one of China’s largest insurers, and additional investors affiliated with ZQ Capital Ltd.

]Shen is the founding member of ZQ Capital Ltd., with a background in Asian capital markets and extensive experience in mainland China.

“We are excited for Simon to join our board as he brings valuable expertise in helping global companies realize their growth potential in China,” said Steven J. Lund, Executive Chairman of the Board. “Simon shares our excitement for the long-term prospects for Nu Skin globally, and particularly in China.”

Shen previously was Managing Director at Barclays Asia Investment Banking division and led its China Financial Institutions Business. He also spent six years with Goldman Sachs as an investment banker in its New York and Hong Kong offices.


Young Living Promotions Bring New Chief Financial Officer and Product Development Leadership

Janay StandifirdJanay Standifird
Michael BuchMichael Buch

At Young Living Essential Oils, the search for the company’s next CFO has circled back to Young Living’s own Janay Standifird.

Standifird joined Young Living four years ago, in the role of controller. Most recently, she served as Senior Vice President, Global Controller and Finance, overseeing the company’s global accounting.

“Janay stands out among the most seasoned professionals and inspires everyone, especially women in the workforce, to reach their goals,” said Mary Young, CEO of Young Living. “We thank Kevin Pace (retiring CFO) for his diligent service to our members and the company and are pleased to have a professional of Janay’s caliber take over the company’s finances.”

Standifird brings extensive knowledge of global financial systems and internal controls, global business strategies, building teams and risk mitigation. Her nearly two-decade career has included 10 years in the direct selling channel.

Young Living also has promoted Michael Buch, Ph.D., to Senior Vice President, Research & Development and Product Management. Buch oversees scientific research and development on new and established products and leads the
company’s product strategy.

Buch joined Young Living in 2015 and has more than 25 years of experience in the health and wellness industry. He has led global organizations at some of the world’s leading companies, and holds more than a dozen patents in the health care field. He is personally responsible for developing health care products with annual sales of nearly $3 billion and marketed in more than 100 countries.


Mannatech Appoints Direct Sales Veteran as VP of EMEA

David OriDavid Ori
Roger HsuehRoger Hsueh

Like many leading supplement companies, Mannatech sees potential for big growth outside of the United States. 

To help lead its global expansion efforts, the Coppell, Texas-based company has named David Ori as Vice President of EMEA, or Europe, the Middle East and Africa. Ori has more than 20 years of experience in direct sales and international marketing and was most recently Vice President of International Development for a leading cosmetics and wellness company.

“David’s experience in the direct sales industry and international markets will help us create effective strategies for rapid global expansion,” CEO Al Bala said. “He will be instrumental in helping us lead and grow our operations in those regions, and his valuable work experience will enable us to better serve our associates.”

Mannatech also has named Roger Hsueh as General Manager of its operations in Hong Kong and Taiwan, where he will support Mannatech’s rapid expansion in Asia.

With 30 years of successfully working in the Taiwan and China markets, Hsueh’s appointment will help support sales, marketing and logistics efforts around the company’s expansion into China as an e-commerce seller. He will play a key role in providing strategic and operational leadership and execution, as well as realignment of partnerships with leaders in Asia.


Nerium Names Rafael Avendano Santos as GM of Mexico

Rafael Avendano SantosRafael Avendano Santos

Rafael Avendano Santos, a 20-year direct sales veteran, has been appointed General Manager of Nerium’s Mexico business. Nerium’s third country opening in 2014, after the U.S. and Canada, the market has continued to break sales records for the skincare brand.

“I know we will see Mexico success and excitement surge as we welcome GM Rafael Avendano, an accomplished professional who shares the Nerium values and culture, to our Nerium Mexico family,” said Founder and CEO Jeff Olson.

Avendano is a sales team leader and training and technology expert with customer relationship management expertise. He specializes in content development and implementation of training programs for countries throughout Latin America.

“We are committed to supporting our Nerium entrepreneurs throughout Mexico and I will ensure that our Brand Partners continue to receive the best products, tools, support and training,” said Avendano.


Scentsy Hires New Executives to Fill VP Roles

Annie PriceAnnie Price
Janet CronstedtJanet Cronstedt
Kari HomanKari Homan

Scentsy Inc. has brought in Annie Price, Janet Cronstedt, and Kari Homan to lead field and marketing initiatives.

As the wickless candle company’s Vice President of Field Touchpoints, Price will oversee consultant support, events, recognition and incentives, and overall field communication strategy. Since 1992, she has served in executive and leadership roles with increasing responsibility, most recently at Hewlett-Packard.

Cronstedt, who has more than 25 years of experience in direct selling, joins Scentsy as Vice President of Field Development, overseeing all sales management and training with her team providing analytics and coaching.

Nearly 10 years as a top recruiter for a leading beauty brand was a highlight of her career, before she joined one of the largest direct sellers in the world as Managing Director of the company’s U.S. division. She was later Senior Vice President of an established lifestyle brand and is a certified John Maxwell Coach and On-Purpose Mentor.

Homan is Vice President of Marketing Communications. She will oversee the integrated marketing strategy and social media teams. With a background in communications and organizational behavior, Homan began her career in traditional publishing before pursuing high-tech marketing. She has worked with Thomson Reuters, Hewlett-Packard, Wyndham Hotels and Resorts, and T-Mobile.


Regal Ware Names Dave Lenz Chief Operating Officer

Dave LenzDave Lenz

Regal Ware Inc. has appointed Dave Lenz as Chief Operating Officer at Regal Ware. He will oversee day-to-day operations to effectively grow the organization.

Since joining Regal Ware in 2002, Lenz has served in numerous leadership roles with increasing responsibility. Most recently he held the position of Senior Vice President, Sales and Marketing with accountability for Regal Ware brands sales and marketing, executive leadership and management of new business development, and corporate benefits and salary administration at the senior level.

Prior to joining Regal Ware Dave held various leadership positions at The West Bend Company.


SISEL International Makes Top Sales Team Changes

Sisel Logo

SISEL International has promoted Aaron Rennert to General Manager and Vice President of Worldwide Sales and Marketing as part of a restructuring plan geared to help support and fuel growth in the field.

Rennert will continue his role in sales but will direct additional focus on worldwide activities and internal management, according to Tom Mower Sr., President and Co-Founder of SISEL. Mower said, “As acting GM, Aaron’s vast experience in corporate roles will allow SISEL to utilize his business acumen to create systems and processes aimed at accelerating our growth.”

In addition to the promotion of Rennert, SISEL has hired Mike Hagen as Vice President of International Sales. Hagen will drive sales and training with concentration on North American operations, while eventually expanding his efforts globally. Hagen has owned several successful private businesses, and most recently led his own sales team for 13 years in the industry, training and developing distributors.

“We are excited to have Mike on our team,” said Rennert. “He has a strong track record of success, and this allows me to focus on the initiatives that we have needed to address.”

Tom Mower and his son Tom Jr. founded SISEL International in 2006, offering personal-care products and dietary supplements. The term SISEL (pronounced “sizzle”) is an acronym for Science, Innovation, Success, Energy and Longevity.