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September 01, 2017

Executive Announcements

Executive Announcements, September 2017



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Amway’s Steve Van Andel to Retire in 2018

Steve Van Andel, Co-CEO of Amway, the No. 1 direct seller in the world, will retire at the end of 2018.

The early announcement is intended to give the Ada, Michigan-based company time to determine who will take over his role as Co-CEO, a position he shares with Doug DeVos. Van Andel plans to remain as Chairman of the Board while stepping away from his day-to-day duties. DeVos also serves as President.

“My goal is to stay engaged,” Van Andel told The Grand Rapids Press. “I love the Amway business. I love being part of it. I love what Amway does and what Amway stands for.”

Van Andel has worked for Amway for 45 years and has served as Co-CEO since 1995, when he succeeded his late father, Jay, who co-founded the company with Rich DeVos, father of Doug DeVos.

“Both our dads told us don’t ever forget two heads are better than one, and that probably helped out our partnership,” he said.

Van Andel said a decision hasn’t been made if one of his siblings—Nan, David or Barb—or someone outside the family would take over the Co-CEO responsibilities. David Van Andel is Founder and CEO of the Van Andel Institute in downtown Grand Rapids.

“Will there be something else? Who knows,” Van Andel said. “I haven’t really thought that far ahead yet to figure out if just time with my family is enough or if there needs to be something else. We’ve got a year and half before I think about what is next.”


Herbalife Promotes Dave Pezzullo to COO

Dave Pezzullo has been promoted to Chief Operating Officer (COO) at Herbalife Ltd. The move is to support the Los Angeles-based wellness company’s increased focus on the worldwide distributor and customer experience, including the key areas of innovation and technology as well as the infrastructure needed to assist them.

Pezzullo joined Herbalife in 2004, initially serving as the company’s Senior Vice President and Chief Accounting Officer, and most recently as Executive Vice President of Worldwide Operations. He was instrumental in creating world-class organizations in both finance and operations and led the successful implementation of the “seed to feed” program, which has created a competitive advantage for the company.

“Dave and I have a long history and have accomplished major milestones together at Herbalife,” said Rich Goudis, CEO of Herbalife. “Dave is a proven leader and shares my vision and passion for innovation, and I couldn’t be more pleased to have him on our leadership team in his new role as COO.”


Avon’s Sheri McCoy to Step Down as CEO

London-based Avon Products Inc., announced that Sheri McCoy will step down as CEO and as a director on March 31, 2018, in line with her commitments to Avon’s Board of Directors to transform the business.

“Leading Avon for the past five years alongside Avon’s dedicated management, associates and Representatives has been an honor, and I am proud of what we have achieved together,” said McCoy. “We’ve made great progress in strengthening the Avon brand through new positioning, increased investment in social media and innovative, high-quality products. We continue to live up to our purpose of empowering women by supporting and advancing Avon’s global network of nearly 6 million women, while also having rebuilt a culture of accountability. I look forward to continuing to drive the Avon business forward and to working with our leadership team to ensure a smooth transition.”

Chan Galbato, non-executive Chairman of Avon Products’ Board of Directors, added, “Most recently, Sheri has set Avon on a path to improved growth and profitability through the design and execution of the company’s strategic plan and the recruitment of a team of executives to carry the plan to the next phase. We thank Sheri for her continued commitment to Avon as the company embarks on its next chapter.”

During her tenure, Avon has sustained its position as the No. 1 direct selling beauty company. Additionally, she has led the company through challenging macroeconomic headwinds, launching the company’s three-year Transformation Plan in 2016 and successfully executing the separation of Avon’s North America business. 

Avon’s Board has retained Heidrick & Struggles, a leading executive search firm with particular expertise in the consumer goods industry, to assist in identifying McCoy’s successor.


Leticia Castellanos Named VP and GM of Stream Energy Services

Dallas-based Stream (formerly Stream Energy), a leading direct selling company and provider of connected life services, has appointed Leticia Castellanos as Vice President and General Manager of Energy Services.

Castellanos will be responsible for Stream’s Energy Services development and growth, particularly in driving forward Stream’s Energy products, objectives and expansion. She brings with her an extensive background in product development, management and innovation across multiple industries, including energy, health care, pharmaceuticals and beauty. Castellanos specializes in product evolution and profitability using sharp strategic development.

“We are thrilled to welcome Leticia to our corporate family,” said Larry Mondry, President and CEO of Stream. “We are certain her commitment to product excellence, her strategic eye for business development and her ability to lead cross-functional teams will make her an invaluable asset to our team.”

Castellanos’ previous experience includes serving as Vice President of Product Management for a national health care company and as a marketing and product management consultant for several B2B and B2C firms. 


4Life Research Appoints Catherine Larsen to VP of Service

Sandy, Utah-based 4Life Research, the direct seller of wellness products, has appointed Catherine Larsen to Vice President of Service. In her new role, Larsen will continue the work of long-time Service Director Tracie Kay by overseeing the nonprofit Foundation 4Life® organization and the for-profit 4Life Fortify® service program.

“Catherine exhibits passion and integrity with everything she does,” said Chief Marketing Officer Danny Lee. “It’s exciting to see her assume responsibility for such an important assignment.”

Larsen attended law school at Brigham Young University in Provo, Utah, and began working at 4Life eight years ago as Director of International Product Registration (IPR). She was then promoted to Vice President of IPR.

In addition to maintaining corporate partnerships with groups like La Casa Rosada, Feed the Children® and SOS Children’s Villages, Larsen will also connect 4Life distributors and employees with the children and families they serve.

“We want everyone to see the greater meaning in the service they provide,” said Larsen. “We want them to feel an emotional connection with those they serve. So many people in the world want to do good, but don’t know how to start. Opportunities are everywhere. At Foundation 4Life, we want to connect people to their own communities.”


Jeff Higginson Named CEO International of FuXion Biotech

Lima, Peru-based FuXion Biotech, the provider of nutritional beverages made from Andean, Amazonian and Oriental fruit and vegetable extracts, has hired industry veteran Jeff Higginson to fill the newly created position of CEO International to help the company with rapid expansion.

“We are now in a process of transformation as we move from one of Latin America’s strongest companies into a true worldwide powerhouse,” said CEO and President Alvaro Zuniga Benavides, who founded the company in 2006. “Jeff brings the talent, experience and passion to help us continue our growth in South and Central America, and to develop the U.S., European and Asian markets.”

Prior to FuXion, Higginson was with another health and wellness company in the direct selling channel. He served as Director of Sales & Marketing during its initial launch, and in 2010 was named co-CEO.

“The FuXion product line meets the needs of millions of people, and I’m excited to join the team taking the FuXion movement around the world,” said Higginson.

FuXion’s products are made by merging more than 1,500 active ingredients extracted from natural foods and combining them in unique formulations with modern technology to multiply the benefits of each.