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June 01, 2011

Exclusive Interviews

Executive Connection with Dr. Jorg Mittelsten Scheid, Chairman, Supervisory Board, Vorwerk


Dr. Jorg Mittelsten Scheid

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Dr. Jorg Mittelsten Scheid, Chairman of Vorwerk’s Supervisory Board, about leadership, innovation and the power of interpersonal relationships. 

DSN: What is the one thing you enjoy most about being the chairman of Vorwerk?

JMS: I am pleased that we have so many different activities in our company.

DSN: What has been your proudest accomplishment?

JMS: I find it rewarding to manage both career and family.

DSN: What is your vision for Vorwerk?

JMS: We strive to be known worldwide for quality, innovation and family values.

DSN: What’s been the most fun?

JMS: I am inspired to be among direct sellers full of enthusiasm.

DSN: Is there one basic principle which has governed your family’s leadership at Vorwerk?

JMS: Fairness and openness are important trademarks of the Vorwerk leadership principles.

DSN: What do you see as our industry’s greatest challenge?

JMS: To integrate today’s technology and platforms into an industry that is built on interpersonal relationships stretches us in positive ways.

DSN: If you could give a single piece of advice to the CEO of a young direct selling company, what would you say?

JMS: Be flexible but follow your instincts.

DSN: What do you like to do when you just want to relax?

JMS: I enjoy playing golf or relaxing with a good bottle of wine.