June 01, 2008
Executive Connection with Jim Coover, President, CEO, Isagenix
In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming spoke to Jim Coover, President and CEO, Isagenix, about Isagenix’s products, associates and much more.
JF: What is the one thing you enjoy most about being CEO of Isagenix?
JC: The one thing I enjoy most is the ability to build and support the Isagenix® family. I’m committed to helping to create the environment and conditions that lead to success. I want to build self-sustaining leaders and executives that can ensure the integrity of our customers’ and associates’ experience.
JF: How would you describe the ideal Isagenix associate?
JC: The ideal Isagenix associate is one who is committed to personal growth and development and to contributing to the success of others. They live their life with integrity and gratitude and are committed through their example of making a difference.
JF: Isagenix has been very successful under your leadership. To what do you attribute your success?
JC: I attribute our success to our amazing products that Master Formulator and Founder John Anderson and our product development team have created; the fairest and most lucrative compensation plan in history; the culture of support and co-operation we are cultivating; and the incredibly talented people who join our company every day.
JF: How involved are you with Isagenix associates?
JC: We are completely involved—our associates are our partners. They are the life blood of Isagenix and my wife, Kathy, and I spend the majority of our time in the field supporting and applauding their success.
JF: What is your favorite way to relax?
JC: I’m an athlete, so anything physically active relaxes me.
JF: When are you happiest?
JC: I’m happiest when I see people realizing their goals, expanding their potential and accomplishing their dreams.
JF: Is there one basic principle that has governed your leadership at Isagenix?
JC: Come from a position of integrity; treat people as you like to be treated; provide a supportive environment where people can grow and flourish.
JF: What is your vision for Isagenix?
JC: Our vision is to impact world health and free people from physical and financial pain and, in the process, create the largest health-and-wellness company in the world.
JF: Leaders usually draw on something or someone for inspiration, guidance and direction. Do you have a hero or heroine?
JC: I am driven by a sense of responsibility. I believe our Isagenix® products and business opportunity are changing and even saving lives, and needs to be available to as many people as possible. I also feel responsible to the thousands of independent associates and our staff and their families who count on Isagenix as their vehicle for fulfillment.
JF: What is your favorite travel destination and why?
JC: London. I spent years living and working there. I love the history, the arts, culture and, of course, the people.
JF: Where were you born and raised?
JC: I was born and raised in northern California.
JF: What is the most difficult decision you’ve had to make at Isagenix?
JC: The most difficult decision was to come out of retirement to help John Anderson create Isagenix. I knew the effort and the responsibilities associated with building and sustaining a great company. It turned out to be the best decision of my life.
JF: Which other direct selling company or person do you admire the most and why?
JC: My wife, Kathy. She is the driving force behind Isagenix. Although it took me 10 years to recruit her into the network marketing industry, I have had the privilege of watching her grow as an associate and become a top-producing field leader with three separate companies. She is a master at developing duplicable systems to support our associates. She has been recognized as one of the most successful trainers in our industry and a mentor to tens of thousands. Her passion for people and unwavering willingness to support their success are the hallmarks of a great leader and a successful role model.
JF: How do you communicate with your team?
JC: I’ve learned to be a good listener. I’ve surrounded myself with people who have great talent, judgment and character. I focus more on strategic planning and leave the execution to them.