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August 08, 2011

Exclusive Interviews

Executive Connection with Mona Ameli, General Manager, Belcorp USA


Mona AmeliIn this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Mona Ameli, General Manager of Belcorp USA, about leadership, teamwork and commitment in direct selling.

DSN: What is the one thing you enjoy most about being the General Manager of Belcorp USA?

MA: Getting up every morning and knowing that I and my team are going to make a difference in the lives of women who are part of our family.

DSN: What has been your proudest accomplishment in your career?

MA: Bringing to the market outstanding products that women can use to transform their lives, both physically and financially. Within Belcorp, it’s been initiating the Belcorp Foundation in the United States.

DSN: What do you tell Belcorp beauty advisors to lead and inspire them?

MA: I tell them that I believe in them, their passion, their commitment, and in their amazing abilities to transform themselves, and their communities. And I tell them that the team and I are with them every step of the way. In good times and bad times, we’re a team.

DSN: What is your vision for Belcorp USA?

MA: My vision for Belcorp USA is to become the No. 1 prestige multi-level marketing company in the U.S. and for L’Bel to be the ambassador product line for this prestige company.

DSN: You’ve worked in both the direct selling industry as well as in more traditional business models. Is having experience in both a benefit to you and to Belcorp?

MA: Yes. Direct selling is a very different model than more traditional business models. The biggest element is the human part of it. It’s direct to consumer; you know your customer; you have a relationship. There’s a human element to it that traditional businesses don’t have.

DSN: What’s been the most fun?

MA: First of all, we have an amazing team here—young, dynamic. It’s so great to be planning for the event in Vegas [Belcorp USA’s convention]. When we get together and work together, it doesn’t feel that we’re working on a to-do list. It’s fun. We get as excited as our beauty advisors do. We look for ways to make every part of it a peak experience. It has been so much fun creating this “Hollywood-style” recognition experience.

DSN: Is there one basic principle which will govern your leadership at Belcorp USA?

MA: Passion, commitment, integrity and respect in belonging to this organization and company, and taking pride in what we do every day.

DSN: What do you see as our industry’s greatest challenge?

MA: It hasn’t changed over the years. It’s really our public image. People associate direct selling with pyramid schemes because of lack of knowledge. That’s still a struggle. We want our image to be one of integrity, one that is about personal and financial growth for our distributors.

DSN: What’s one piece of advice that you’ve found especially useful?

MA: Always put yourself in the shoes of others—in this instance, of our beauty advisors. When we’re thinking of changing something, ask: “If I were a beauty advisor, how would I feel about this?”

DSN: What do you like to do when you just want to relax?

MA: I’m on the go most of the time and rarely relax. If I want some down time, I love some good music, a good book, sitting in the sun and just listening to music and reading something that transports me into a different world.