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September 01, 2009

Exclusive Interviews

Executive Connection with Richard Cappadona, Founder, President, Carico International


Richard CappadonaIn this month’s “Executive Connection,” Direct Selling News Publisher and Editor in Chief John Fleming speaks to Carico International’s Founder and President Richard Cappadona about the company’s consultants, his vision and much more.

DSN: What is the one thing you enjoy most about being President of Carico?

RC: I like being an inspirational and motivational leader for the new people coming into the business.

DSN: What has been your greatest challenge at Carico?

RC: I just think of challenges as obstacles we must work on. Every day there’s a new one. Probably the most difficult thing we’ve had to do was a computer system changeover. But, whatever the challenge, I think it’s important not to take it so seriously that it affects your attitude.

DSN: What’s been the most fun part of the job?

RC: The travel with my people and the friendships we have developed. We have unbelievable relationships and accomplishments as a team. We get to enjoy the fruits of our labor through world travel.

DSN: How would you describe the ideal Carico consultant?

RC: They would be a positive person with drive and ambition, who focuses on their goals and  makes them a reality.

DSN: Is there one basic principle that has governed your leadership at Carico?

RC: Setting the right example. People trust me. I don’t misrepresent. When I say I’m going to do something, I’ll do it. I work as hard as anyone on my staff, and I lead by example.

DSN: What is your vision for Carico?

RC: Our slogan is Carico Is Forever. My vision is for the company to become something that will live for generation after generation. I want to see the company grow into a legacy, with a name synonymous with success.

DSN: Leaders usually draw on something or someone for inspiration, guidance and direction. Do you have a hero or heroine?

RC: Sometimes, there’s one thing that had impact on you. For me, it’s “The Strangest Secret” by Earl Nightingale. It’s the most listened to and copied talk of all time. I was 19 or 20 years old when I was given a recording of it. I went to sleep with that record playing every night. It’s about focusing on clearly defined goals and having a reason to get up in the morning. You must work for something other than money. Earl Nightingale confirmed to me that I was doing the right thing. My goal was to be a millionaire at 30. I made it at 27.

DSN: What do you see as our industry’s greatest challenge?

RC: Helping other people get to know who we really are and what a tremendous group of individuals represent the industry. Millions of people are involved in direct selling. It has a major impact on their lives, and, in most cases, our products are superior. This industry has had a tremendous impact on entrepreneurs. It’s one of the few places you can start a business without a fortune to invest. It isn’t appreciated for what we really are.

DSN: What is your favorite travel destination and why?

RC: Croatia. I’m Italian, and it’s right across from the Italian coast. I’m a boater, and the waters are there are crystal-clear. The Old World culture is still there. Croatia has historic palaces, castles, crystal-clear water and more than 1,000 islands to visit by boat.

DSN: What is your favorite way to relax?

RC: I have a boat in Boca Raton, Fla., and another in Croatia. It’s my escape. I love it. I also love traveling. I love Italy, but Croatia is what Italy used to be 20 years ago.