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October 01, 2010

Exclusive Interviews

Executive Connection with Yvette Franco, Vice President U.S. Marketing, Mary Kay Inc.

yvette franco

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks to Yvette Franco, Vice President U.S. Marketing at Mary Kay Inc., about her proudest accomplishment, the ideal Mary Kay consultant and much more.

DSN: What is the one thing you enjoy most about being a VP/top executive at Mary Kay?
YF: I love being responsible to a cause, meaning truly enriching the lives of women today by helping their skin look great with our proven products and by offering an excellent opportunity to earn extra money or find a meaningful career.

DSN: What has been your proudest accomplishment?
I will celebrate 17 years with Mary Kay this fall. In that time, I’ve worked in a variety of roles and on some great projects. However, my proudest accomplishment is finding that I have made a true connection with our independent salesforce members. That is not always the expectation for someone in marketing, but it is critical to my work. I want to connect with our independent salesforce members in a meaningful way. These women are the heart of the business.

DSN: What do you tell Mary Kay consultants to lead and inspire them?
I provide them with information about our products, the marketplace and what women of today want from them—all with genuine enthusiasm.

DSN: If you could endow every Mary Kay consultant with just one characteristic, what would it be?
The characteristic I wish for all Mary Kay independent beauty consultants is the ability to meet women where they are.

DSN: If you could relive one period of time—a year, a week, whatever—since you’ve been at Mary Kay, what would it be? You could choose a great time to relive or a period where you’d change something.
I would relive our special events like Seminar. While these events mean lots of work for the Mary Kay staff, they are often transcendent events marked by unparalleled inspiration based on the stories of women—their failures and their successes.

DSN: What’s been the most fun?
Spending quality time with our independent salesforce and working with colleagues who I really admire.

DSN: Is there one basic principle which has governed your leadership at Mary Kay?
Mary Kay wrote, “Enthusiasm moves mountains. Nothing great is ever achieved without enthusiasm.”

DSN: What do you see as our industry’s greatest challenge?
Meeting women where they are today and knowing that we compete with every retailer that sells beauty products.

DSN: What’s the best advice you’ve ever received?
Mary Kay wrote: “Help other people get what they want and you’ll get what you want.”

DSN: What’s something that few people know about you?
I love Hello Kitty and make a super cherry pie.