August 03, 2017
Herbalife Promotes Dave Pezzullo to COO
Herbalife Ltd., the Los Angeles-based wellness company, announced that Dave Pezzullo has been promoted to Chief Operating Officer (COO). The move is to support the company’s increased focus on the worldwide distributor and customer experience, including the key areas of innovation and technology and the infrastructure needed to assist them.
Pezzullo joined Herbalife in 2004, initially serving as the Company’s Senior Vice President and Chief Accounting Officer, and most recently as Executive Vice President of Worldwide Operations. He was instrumental in creating world-class organizations in both finance and operations and led the successful implementation of the “seed to feed” program, which has created a competitive advantage for the company.
“Dave and I have a long history and have accomplished major milestones together at Herbalife, including the establishment of world-class manufacturing facilities, laboratories and quality control infrastructure, sophisticated supply chain systems, and R&D centers worldwide that have set the standard in our industry for product quality,” said Rich Goudis, CEO of Herbalife. “Dave is a proven leader and shares my vision and passion for innovation, and I couldn’t be more pleased to have him on our leadership team in his new role as COO.”