March 02, 2017
Isagenix Enlists Pro Athletes in New Sponsorship Program
Photo: Team Isagenix Elite welcomes (left to right) Jon Rahm, Anna Nordqvist and Edwin Cardona.
Isagenix is piloting a sponsorship program for professional athletes who use its health products.
In the early stages, three top competitors have signed on to use and promote the products as part of Team Isagenix Elite. The program aims to raise brand awareness by introducing Isagenix to new audiences. Among the first to join Team Isagenix Elite are LPGA golfer and Olympian Anna Nordqvist, fellow professional golfer Jon Rahm and Colombian soccer player Edwin Cardona.
As it builds the program, Isagenix is seeking out athletes who not only use its products but also align with its core values—a list of guiding principles that includes innovation, contribution, integrity and fun.
Sweden’s Anna Nordqvist and Jon Rahm, who hails from Spain, both attended Arizona State University. In her professional career, Nordqvist has claimed six wins on the LPGA Tour and participated four times in the Solheim Cup, where she represented Europe in the contest against U.S. players. In 2016, she competed for Sweden in the Rio Olympics.
Currently ranked No. 14 in the world, Nordqvist looks to Isagenix products to maximize her performance. “I’ve dealt with food allergies and intolerances since my youth, which has made traveling on tour difficult for me and my body,” she said in a news release. “Isagenix products provide a convenient and nutritious way for me to stay healthy and fit while on the road.”
Welcoming the brand’s first female sponsored athlete, Isagenix Owner and CEO Jim Coover said, “Anna’s character and values, both on and off the course, are aligned with ours at Isagenix. She handles herself with grace and class and is an inspiration to many.”
Rahm turned professional in June 2016, after spending 60 weeks as the top amateur golfer in the world. He earned full PGA Tour status after just seven events, and in January became the youngest winner of the annual Farmers Insurance Open, a victory that propelled him from No. 142 to No. 46 in the Official World Golf Rankings.
“We couldn’t be more proud of Jon’s accomplishment on his first career PGA Tour win and we are excited to support what we know will be a fabulous career,” said Coover.
The final addition to Team Isagenix Elite is Edwin Cardona, who plays for Club Monterrey in the Mexican professional league and for Colombia’s national soccer team. “Cardona is one of the most exciting, up-and-coming players in Latin America,” said Sharron Walsh, Isagenix Senior Vice President of International. “We are not only excited about partnering with him but also look forward to contributing to his continued success through our world-class products and quality nutrition.”
The 24-year-old Cardona has scored more than 50 goals in 200-plus appearances for first division clubs.