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March 29, 2017

World News

Jeunesse Appoints Two to North America Leadership

Photo: Jeunesse World Headquarters in Lake Mary, Florida


Two new hires are bringing considerable direct sales experience to Jeunesse North America.

The skincare and nutrition company has named a new Director of Sales Development and Education of North America, Ideneth Vega, and General Manager of the United States, Brett Webb. Between them, the pair have amassed nearly four decades of experience in the direct selling channel.

“I couldn’t be more pleased with the addition of these two incredible human beings as we set forth to break records this year in North America,” said Meredith Berkich, Jeunesse North America President. “Ideneth’s vast experience and driven disposition coupled with Brett’s business acumen and Distributor-centric nature make them a powerful addition to our regional team.”

As Director of Sales Development and Education, Vega will work directly with Berkich and the country general managers. The role focuses on developing strategy and designing systems and resources to equip Distributors. Vega began her own direct sales career as a distributor before transitioning to the corporate side of the business. Along the way, she also earned a Master of Human Resources Management and Marketing degree from DeVry University’s Keller Graduate School of Management.

Webb’s role as General Manager encompasses U.S. market strategy, sales, distributor support and development. Often, he will be face to face with the sales field, identifying specific needs and challenges. In the past, Webb has held management roles with another billion-dollar enterprise as well as turnaround companies and startups. He holds an MBA from the University of Phoenix.