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October 06, 2017

U.S. News

Jeunesse Launches Luminesce HydraShield Mask

Adding to its flagship anti-aging skin care line, global youth enhancement company Jeunesse is rolling out the launch of its Luminesce HydraShield Mask™, a premium biocellulose sheet mask aimed at helping minimize the effects of exposure to environmental aggressors while providing superior hydration.

With discerning skin care consumers in mind, the Luminesce HydraShield Mask utilizes premium coconut biocellulose and includes powerful elements of hydration along with the company’s exclusive APT-200™. Infused with antioxidant-rich shea butter and ultra-hydrating Asian grass root extract to visibly soothe and moisturize dull, tired skin, this multi-tiered mask also works to purify and reveal a more radiant and youthful complexion.

Jeunesse Chief Visionary Officer Scott Lewis said, “With market trends moving away from paper and gel-based sheet mask products, the HydraShield Mask’s biocellulose formulation represents the latest scientifically and clinically supported advancements in sheet mask development.”

The Luminesce HydraShield Mask made its debut in the Greater China and Asia Pacific regions during the Jeunesse EXPO Elevate 2017 World Tour, at events held in Macau and Bangkok. Jeunesse Distributors welcomed this newest Youth Enhancement System™ product, watching demonstrations and receiving mask samples at the interactive Luminesce Brand Experience booths at these EXPO8 events.

According to Jeunesse, the product has been well received with users appreciating the more refined product experience created by the state-of-the art coconut biocellulose technology and refreshing botanical-infused fragrance, while experiencing skin hydration and an overall revitalized appearance.

The Luminesce HydraShield Mask will launch in Europe and North America at upcoming Jeunesse EXPO8 events. The European launch will take place in Milan Oct.13–15. The product will be released in North America at the event in company’s hometown of Orlando Nov. 2–5.