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June 15, 2017

U.S. News

Le-Vel’s DFT for Weight Management Shatters Sales Records

Le-Vel Brands, the direct selling channel’s first cloud-based company and the creators of Derma Fusion Technology (DFT) and the Thrive Experience, recently introduced the company’s first product focusing primarily on weight management: DFT Duo. Within eight hours of launch, the product generated $7.5 in sales.

DFT Duo offers a dual-application, enhanced formula concentration with greater absorption—a 205 percent concentration increase from Le-Vel’s DFT Ultra—along with a higher lipid metabolism rate and innovative left/right technology for balanced duo release. Its 40 percent larger surface area packs a bigger punch to help users meet nutritional and weight management goals. Worn on both the left and right sides of the body, DFT Duo delivers all-day appetite management and nutritional support, as well as helps increase the metabolism.

“We’re excited to be able to offer a product specifically formulated for weight management,” said Le-Vel Co-Founders and Co-CEOs Jason Camper and Paul Gravette. “DFT Duo is based on a game-changing formula. If people are going to make permanent lifestyle changes, we know that simplicity is absolutely key, which is why DFT Duo, like all of our DFT products, is incredibly easy to use. Our DFT products already have a huge following, so we knew the response to DFT Duo would be great, but this product blew past our expectations right out of the starting gate. It’s our most successful product launch to date, and it’s already changing people’s lives in meaningful ways.”

DFT Duo is intended to be taken as part of a simple three-step system, alongside Thrive Premium Lifestyle Capsules and Thrive Premium Lifestyle Mix. Le-Vel originally introduced Derma Fusion Technology in 2013. It infuses the skin, or derma, with a premium-grade formula of superior ingredients, and with a delivery rate designed to benefit consumers over an extended period of time. In the few years that have followed, Le-Vel has introduced additional DFT products to its Thrive Plus line: DFT Ultra, an enhanced version of Thrive DFT, and Black Label, which offers mood support, among other unique benefits. DFT Duo is for anyone who wants to focus primarily on weight and appetite management.

Le-Vel recently celebrated a milestone: $1 billion in lifetime sales. Founded in 2012 by Camper and Gravette, the Frisco, Texas-based health and wellness company has experienced substantial growth since generating $10 million in revenue in its first full year, 2013. Le-Vel was the recipient of Direct Selling NewsBravo Growth Award in 2016 in recognition of its extraordinary year-over-year growth. The company also was recently named, for the second year in a row, to the DSN Global 100 ranking of the top revenue-generating companies in the direct selling industry.