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May 30, 2012

World News

LR Health & Beauty, Bruce Willis Extend Contract


LR​German cosmetics manufacturer LR Health & Beauty Systems, based in Westphalia, announced that it has extended its perfume marketing contract with Hollywood superstar Bruce Willis for another three years.

Launched in June 2010, the cosmetic range with the unrivalled “fragrance hero” has been extremely successful from the onset. LR sold over 150,000 products in the first few months following the launch. Now the exclusive marketing contract between the global player from Germany and the famous American action hero has been prematurely extended until 2016.

“I am aware that the Bruce Willis brand is in good hands with LR,” said Willis. “The team is extremely professional: Made in Germany, one could say! They put their heart and soul into our joint development projects. Last but not least, the involvement of my wife Emma has made the partnership with LR almost a ‘family business.’ I look forward to our further collaboration in the coming years.”

Dr. Jens Abend, CEO of LR Health & Beauty Systems, elaborated on his company’s commitment: “For us, working together with top-class celebrities is a decisive factor of the company. Top quality together with international and uncompromising standards is of paramount importance to us. As one of the leading European suppliers of top-quality health and beauty products in direct sales, our partnership with world star Bruce Willis represents a milestone in the international business of star fragrances and cosmetics.  This has been recognized by several nominations and awards. Moreover, the existing range has already been extended after a short time by the new and successful women’s fragrance ‘Lovingly’ by Bruce Willis. Therefore, the extension for the contract is all the more important. We are very delighted.”

For more information on LR Health & Beauty Systems, visit www.lrworld.com/en.