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January 04, 2018

World News

LR Health & Beauty Launches New Health Brand LR Lifetakt

LR Health & Beauty, a seller of personal-care and cosmetics products based Ahlen, Westphalia, Germany, is launching a health management system surrounding its new health brand, LR Lifetakt. The brand will be introduced gradually in the countries where LR is active.

LR Lifetakt bundles high-quality food supplements and meal replacement products, which were developed by to form six overall solutions for the healthcare market: daily nutrient supply, vitality at every age, weight management, enhanced performance, seasonal support and unrestricted mobility. The solutions are based on a three-pillar system: a basic solution, individual product supplements and additional expert tips on nutrition and lifestyle.

“The market for innovative healthcare concepts, as a whole, has grown extremely rapidly throughout Europe,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. “More and more people are taking their health into their own hands. With our new strong LR Lifetakt brand, we can be a competent partner for these people and true to our motto, ‘More quality for your life,’ ”

Last year, the company built a modern production site for aloe vera products in Europe. Beginning in February 2018, LR Aloe Vera Drinking Gels, an important component of the LR Lifetakt overall solutions, will be produced there. Aloe vera products are one of the core competencies of LR, with more than 55 million liters of Aloe Vera Drinking Gels since 2002.