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March 06, 2014

Executive Announcements

March 2014

Click here to order the March 2014 issue in which this article appeared or click here to download it to your mobile device.

Mary Kay Inc.

Thomas S. ChoThomas S. Cho

May Kay Inc., a top beauty brand and one of the largest direct sellers in more than 35 markets around the world, announced the appointment of Thomas S. Cho as Chief Supply Chain Officer.

In his new position, Cho is responsible for end-to-end supply chain operations including supply chain strategy, manufacturing, research and development, engineering, procurement, distribution, planning, transportation, inventory management and quality. As Mary Kay Inc. continues to expand worldwide, Cho will determine the appropriate assets, footprint and network to support global operations while making supply chain a competitive advantage for the company.

Cho joins Mary Kay Inc. from Transilwrap Company Inc. where he held the position of Chief Operating Officer. Prior to Transilwrap, he served as the Chief Operating Officer at Cosmetic Essence Innovations (CEI), a third party provider of personal-care products.

Thomas also served in the U.S. Army. In addition to English, he speaks fluent Spanish, Portuguese and conversational Korean.

With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is one of the largest direct sellers of skincare and color cosmetics in the world.

Avon Products Inc.

Nilesh PatelNilesh Patel

Avon Products Inc. announced the appointment of Nilesh Patel as Senior Vice President and President, Asia Pacific Region. Patel will report to Sheri McCoy, Avon’s CEO, and will join the company’s Executive Committee. 

Patel will oversee all of Avon’s Asia Pacific business. In this role, he will be responsible for stabilizing the market and strengthening and growing the Avon business throughout the region.

Patel joins Avon following a 26-year career with the Heinz Company, where he served in various roles. Throughout his tenure, he acquired deep experience across multiple functions from supply chain management to marketing, and built a solid record of success, most notably in emerging Asian markets such as Indonesia and India.

Most recently, Patel served as President, Director and Regional CEO of the Heinz ASEAN Region, where he oversaw business in Indonesia, Malaysia, Singapore, the Philippines, Vietnam and Thailand. The position was an expansion of his role as head of Heinz ABC Business in Indonesia, where Patel has been credited with turning around the business and more than doubling revenues over a five-year period.

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives in over 100 countries.


James RosseauJames Rosseau

LegalShield, one of the nation’s leading providers of legal safeguards for individuals, families and small businesses, announced that James Rosseau has joined the company as Executive Vice President and President of LegalShield Solutions. Rosseau will be responsible for growing and expanding the brokerage and small business divisions along with affinity sales.

With over 20 years of professional leadership experience, Rosseau has a strong background in revenue generation and B2B relationship development across the financial services, healthcare and retail sectors. Prior to joining LegalShield, Rosseau served as the President of Allstate Affinity Solutions where he launched a number of unique innovative partnerships differentiating Allstate in the insurance industry, driving customer acquisitions, loyalty, and revenue growth. Earlier in his career, Rosseau served as a Senior Vice President at JPMorgan Chase Card Services, where he was responsible for Affinity & Co-Brand partner relationships.

Rosseau is the author of Success on Your Own Terms, a soon-to-be-released book providing advice for young adults on defining and obtaining success.

LegalShield offers legal service benefits plans that cover more than 1.4 million families and 3.5 million lives across North America, as well as an affordable identity theft plan. More than 34,000 companies offer the LegalShield plan to their employees as a voluntary benefit.  LegalShield has dedicated law firms in 49 states and four provinces in Canada that members can call for help.


William C. LooneyWilliam C. Looney

Blyth Inc., a direct-to-consumer company and designer and marketer of health and wellness and beauty products as well as candles and accessories for the home, announced that William C. Looney has been named Chief Financial Officer of PartyLite, its direct seller of candles and accessories for the home. In his new role, Looney will direct PartyLite’s essential support services in Supply Chain and Technology in addition to overseeing the finance leaders throughout the organization.

Looney joined PartyLite in 2003 as Vice President, Worldwide Finance, and in September 2008 he was promoted to Senior Vice President, Worldwide Finance. Prior to joining PartyLite, he was the U.S. Controller for Serono Inc., a biopharmaceutical company based in Switzerland. 

PartyLite is a party plan company with nearly 45,000 independent PartyLite entrepreneurs.

4Life Research

Steve TewSteve Tew

4Life Research announced that President Steve Tew was named the company’s CEO. Former CEO, company Founder David Lisonbee, will continue in his position as Chairman of the Board. Co-Founder Bianca Lisonbee will assume the role of Vice Chairwoman of the Board.

Tew was appointed President of 4Life in 2004 and has overseen the international expansion and growth of 4Life since joining the company in 2000. Under his direction, 4Life has opened offices in 21 countries around the world and is doing business through various business models in more than 50 countries.

As President and CEO, Tew will answer to the board of directors in all areas of growth—4Life Transfer Factor® research and development, operational proficiency, and the ongoing satisfaction of distributors and the company’s 700+ employees around the world.

Tew joined the direct selling industry in 1996. Prior to serving as President, he held positions as Chief Financial Officer and Chief Operating Officer with 4Life® and ShapeRite® Concepts, Ltd. In August 2000, ShapeRite and 4Life merged operations. He worked as a Certified Public Accountant for Price Waterhouse Coopers for six years, followed by various financial positions at retail and software development companies.

4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.

LifeVantage Corp.

Dr. Shawn TalbottDr. Shawn Talbott

LifeVantage Corp., a science-based nutraceutical company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, announced Shawn Talbott, Ph.D., as new Global Chief Science Officer for the company.

Dr. Talbott is the recipient of a dozen competitive research awards and has published over 200 articles and 10 books on nutrition, health and fitness. He has served as a nutrition consultant and educator for elite-level athletes in a variety of sports, including professional triathletes, members of the Utah Jazz of the NBA, the U.S. Ski and Snowboard Association during the 2002 Winter Olympic Games, the Performance Enhancement Team for the U.S. Track and Field Association, and the U.S. Olympic Training Centers. Dr. Talbott is a Fellow of both the American College of Sports Medicine and the American College of Nutrition.

LifeVantage Corp., a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, offers products that dramatically reduce oxidative stress at the cellular level.

Nerium International

Jeffrey DahlJeffrey Dahl

Nerium International announced the appointment of Jeffrey Dahl to the position of Co-CEO. Dahl will be responsible for leading the company’s global growth initiatives to build upon the success the company has experienced in its first two years of operation.

The appointment of Dahl brings to Nerium an executive with extensive experience both inside and outside the direct selling industry. Dahl was most recently President of Latin America at one of the largest direct sellers, where he led a regional team covering 12 countries in Central and South America. Dahl has had an extensive career across Asia and Europe with Coca-Cola and Lufthansa, two of the world’s most recognized brands. As an executive, he is known for his strategic leadership, consumer marketing and global general management experience.

Nerium International™, LLC, headquartered in Addison, Texas, markets and distributes its skincare products through independent contractors (Brand Partners) and is committed to products that are rooted in real science and produce real results.

Barefoot Books

Jessica KimJessica Kim

Barefoot Books, an independent children’s publisher, has announced that Jessica Kim has joined Barefoot Books as President, Barefoot Living, at a time when the company is poised for high growth as a global lifestyle brand.

Kim was previously CEO and Founder of BabbaCo. Barefoot Books recently acquired BabbaCo, the e-commerce subscription company dedicated to helping parents create fun, memorable experiences for their children.

Before founding BabbaCo in 2008, Kim was responsible for brand strategy at Kraft. Prior to that, she started Jessica’s Wonders, a baked goods company, at the age of 19 out of her college dorm room. She is also a Juilliard School trained concert violist.

Barefoot Books is an award-winning, independent children’s publisher with offices in Cambridge, Mass., U.S.A., and Oxford, England. Since 1993, Barefoot Books has created more than 600 books and complementary gifts for children. Barefoot Books are available from its grassroots community of home-based Ambassadors, in its flagship studios in Concord, Mass. and Oxford, in schools and libraries, and from carefully selected retail partners.