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July 10, 2017

U.S. News

Mary Kay Continues Global Expansion with Entry into Peru

Dallas, Texas-based Mary Kay Inc., the multibillion-dollar beauty company founded by industry icon Mary Kay Ash, recently announced the opening of its newest market—Mary Kay Peru. The expansion strengthens Mary Kay’s already solid foundation in Latin America, while providing a flexible business opportunity to Peruvian entrepreneurs.

The opening of Mary Kay Peru follows the company’s recent and successful launch in neighboring Colombia. In 2015, Mary Kay Colombia entered the Latin America region with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.

Mary Kay executives from the United States, Argentina, Brazil, Mexico and Colombia have collaborated with Mary Kay Peru in all aspects of this expansion, from market research to tailoring the Mary Kay opportunity for optimal success in the Peruvian marketplace.

The company’s Peru headquarters will be in Lima and cover operations for the entire country. The grand opening is slated for September. The in-country social media and web presence will be announced shortly, as well as a series of demonstrations highlighting the world-renowned company’s beauty and skin care products as well as the business and entrepreneurial opportunities associated with being a Mary Kay Independent Beauty Consultant.

The concept of direct selling has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50th (out of 189 countries) for ease of doing business. Direct foreign investment in the country totaled $7.7 billion (USD) in 2015.

Mary Kay Ash began her eponymous company in 1963. The 54-year-old company is currently in 40 countries and has 3.5 million Independent Beauty Consultants worldwide. In April, Mary Kay Inc. placed No. 5 in the Direct Selling News Global 100 ranking of the top direct selling companies in the world, achieving $3.5 billion in 2016.