March 07, 2012
Napier Has Arbonne Future Looking Rosy
When Kay Napier took over as CEO of Arbonne International in August 2009, she discovered that poor business practices had left the company on the verge of debt. Five months later, Arbonne officially declared bankruptcy. But even as the company set about restructuring its infrastructure, Napier focused on instilling confidence in her employees and consultants. How did she do it? Through a well-devised crisis communication plan that had everyone excited for the future.