February 26, 2016
Nerium to Open Second Asian Market in Summer 2016
Nerium International has announced plans to open this summer in Japan, its second Asian market.
The news comes on the heels of a June 2015 launch in South Korea, which marked Nerium’s first expansion outside North America. According to research from the World Federation of Direct Selling Associations, the Asia Pacific region accounts for 45 percent of global direct sales. Japan trails only the U.S. and China as the No. 3 direct selling market in the world, with $16.7 billion in annual sales.
“Nerium is committed to meeting Japan’s enthusiastic demand for scientifically proven anti-aging products,” Jeff Olson, CEO, said in a statement. “Our products provide the real results that educated consumers expect, and our company offers an exciting direct sales business model that is embraced in the Asia-Pacific region.”
In October 2015, after just four years of business, Nerium announced that cumulative sales of its skincare and nutrition products had reached $1 billion. Annual sales topped $403 million in 2014, earning Nerium the No. 40 rank on the 2015 DSN Global 100. To carry that momentum into Japan, Nerium is drawing on the expertise of Peter Dale, who will head operations as General Manager for Japan. Dale brings more than 30 years of sales and operational experience, including numerous Japanese and Asian expansions of both public and private multi-national corporations.