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April 01, 2014

News in Brief

News in Brief, April 2014

Click here to order the April 2014 issue in which this article appeared or click here to download it to your mobile device.

Amway Announces College Football Sponsorships

Amway recently announced a partnership with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some prominent assets of college football.

Amway’s new partnership includes the first-ever exclusive title sponsorship of the AFCA Coaches Poll. The Amway Coaches Poll, formerly the USA TODAY Coaches Poll, is the only poll where college football coaches vote for the Top 25 teams over a 17-week period during the season. Amway will also present the first fan version of the poll, the Amway Fan Poll, which enables fans to vote and see side-by-side analysis of their own Top 25 in comparison to the Amway Coaches Poll.

The partnership grants Amway an exclusive, presenting sponsorship of the AFCA Coaches’ Trophy, featuring the iconic Waterford Crystal football, presented by Amway, which will be awarded to the No. 1-ranked team, and national champion, in the Amway Coaches Poll following the conclusion of the college football season.

Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Mich., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.


Herbalife Honored among ‘Best Social Projects in Russia’

For the second year in a row, global nutrition company Herbalife made the top 20 list of the “Best Social Projects in Russia” for its corporate social responsibility efforts in 2013.

The “Best Social Projects in Russia” recognition program is conducted in collaboration with the Russian Federation government. Its main objective is to identify best practices and social projects among businesses, society and the state, and to promote socially oriented projects of companies.

The top 20 listing recognized Herbalife’s charitable activities through its Herbalife Family Foundation (HFF) and Casa Herbalife Program, and placed Herbalife alongside top national and international companies such as IBM, Sanofi and KIA.

Herbalife also recently announced that it will continue as the official nutrition sponsor of the Seoul Samsung Thunders, a South Korean professional basketball team, for the 2013-2014 season. As part of the sponsorship, Herbalife will contribute to the physical conditioning of the team’s players, coaches and trainers by providing them with high-quality, science-based nutrition products.

Herbalife Ltd. sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in more than 90 countries to and through a network of independent distributors.


WorldVentures Expands to Puerto Rico

WorldVentures™, a direct seller of vacation club memberships, recently announced its expansion into Puerto Rico. The company offers its award-winning DreamTrips Memberships and business opportunities for entrepreneurs in 27 worldwide markets. WorldVentures launched in four of those markets within the last year: Iceland, Poland, Malaysia and now Puerto Rico.

The company now offers Puerto Rican travel enthusiasts the opportunity to purchase an exclusive travel club membership. Members of the vacation club enjoy unique global travel experiences along with discounts on local entertainment deals. This is also an opportunity for aspiring Puerto Rican entrepreneurs who would like to sell DreamTrips Memberships to new travel aficionados in any of WorldVentures’ markets. 

WorldVentures is a social commerce, peer-to-peer marketing company and a seller of vacation club memberships including DreamTrips™. With a network of more than 110,000 independent representatives in 24 countries, the privately held company is headquartered in Plano, Texas.


Medifast Announces V Foundation Partnership

Medifast Inc., a U.S. manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, recently announced its partnership with The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations. As part of this multi-faceted partnership, Medifast will fund research grants that explore the link between obesity and cancer and the impact of healthy living on preventing cancer-related diseases.

The partnership kicked off in March with the Medifast Slam Dunk Contest, wherein Medifast matched clients’ contributions to the foundation. All received donations directly benefit The V Foundation for Cancer Research, which has funded more than $115 million in cancer research grants nationwide, with 100 percent of cash donations funding cancer research.

In additional company news, Medifast has announced that it will expand its international presence by launching in Canada in the first quarter of 2014. Initially, this expansion will take place through Medifast Direct, the company’s e-commerce sales channel, and Medifast Medical Providers, a network of healthcare providers who, where available, will offer Medifast’s program and products. 

Founded in 1980 and based in Owings Mills, Md., Medifast sells its products and programs via four unique distribution channels: the Web and national call centers, the Take Shape For Life personal coaching division, Medifast Weight Control Centers, and a national network of physicians.


ViSalus Expands into Germany, Austria

ViSalus Inc. recently announced its expansion to Germany and Austria through its subsidiaries, Vi Germany GmbH and Vi Austria GmbH. The company has appointed industry veteran Thorsten Mueller as General Manager to lead the expansion in Germany and Austria. 

More than 3 million people have now used the Body by Vi Challenge™ to lose weight and achieve their health and fitness goals. ViSalus has also given away more than US$100 million to date in free product and prizes to Challenge participants.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus is majority-owned by Blyth Inc.


AdvoCare Supports Food Banks Nationwide

AdvoCare International, a health and wellness company based in Plano, Texas, recently contributed $20,000 to the North Texas Food Bank, in celebration of its 20th anniversary year, and in an effort to give back to the communities it serves.

This is the first of 20 donations to be made in 20 cities across the U.S. coinciding with AdvoCare’s leadership training events in 2013. The $400,000 total contribution will support local food banks in those respective areas.

Additionally, AdvoCare recently kicked off a pledge among its distributor base to commit to giving 20 hours of their time to a local charity over the next few months. Distributors will pledge their commitment over that time period and share stories of their volunteer projects when they reconvene at Success School at Cowboys Stadium in August.

Founded in 1992, AdvoCare is a health and wellness company offering general nutrition, weight-loss, energy and sports performance products. AdvoCare operates through a network of more than 250,000 independent distributors.


Traveling Vineyard Wines Win 8 Awards

The Traveling Vineyard recently announced that eight of its wines have been awarded an array of gold, silver and bronze medals by The Beverage Institute.

The Chicago-based Beverage Institute’s annual sampling netted two golds, four silvers and two bronze wins for The Traveling Vineyard. With each winning wine priced at $24.99 or less, the recognition affirms the company’s belief that value and quality don’t have to be mutually exclusive.

Using a specifically designed tasting space, The Beverage Institute’s panel of expert judges score only 30 wines per tasting to ensure fresh palates and fair assessments. The Traveling Vineyard’s winning wines include everything from a Lodi Syrah to a Chilean Cabernet Sauvignon.

Founded in 2001, The Traveling Vineyard seeks to share an enthusiasm for wine and to demystify the wine tasting and selection process. The company’s Independent Wine Consultants educate and inform through a unique in-home wine tasting concept.


LegalShield Announces IndyCar Series Sponsorship

LegalShield, a provider of legal safeguards for individuals, families and small businesses, recently announced that it has reached an agreement with Indianapolis 500 winning team Bryan Herta Autosport (BHA) and Bowen & Bowers Motorsports (BBM), to sponsor the No. 98 Honda driven by Jack Hawksworth. 

Hawksworth, 23, joins BHA for his rookie IndyCar season following success last season in the Firestone Indy Lights Series where he won three races and finished fourth in the championship. LegalShield will serve as associate sponsor of his No. 98 Honda throughout the 2014 season, which consists of 18 IndyCar Series races across North America, including the 98th running of the Indianapolis 500.

With over 4 million users, LegalShield provides legal services in 49 states and four Canadian Provinces. For a low monthly fee, members gain access to quality law firms without high hourly costs. 


USANA Announces Extended WTA Partnership

USANA Health Sciences, a global vitamin and health supplement manufacturer, recently announced the renewal of its partnership with the Women’s Tennis Association (WTA) through 2016. USANA, the Official Health Supplement Supplier of the WTA, first partnered with the WTA in 2006, and will continue to provide its nutritional products to more than 160 WTA athletes.

Under the extended agreement, Eugenie Bouchard (Canada), Madison Keys (U.S.), Monica Puig (Puerto Rico) and Zhang Shuai (China) will join Sloane Stephens (U.S.), Samantha Stosur (Australia) and Zheng Jie (China) as USANA Brand Ambassadors. The enhanced partnership will also feature WTA Legends appearances and several USANA-sponsored WTA events worldwide, such as this year’s WTA Championships in Singapore.

In addition, USANA is launching its inaugural “Aces for Humanity” campaign. Every ace served at Premier-level WTA events will translate into a donation to the USANA True Health Foundation, whose mission is to provide the most critical human necessities to those who are suffering or in need around the world.

Founded in 1992, USANA Health Sciences is a nutritional company that manufactures high-quality supplements and personal-care, energy, and weight-management products in Salt Lake City. USANA’s products are sold directly to preferred customers and associates in 18 international markets.


Youngevity Launches Inaugural Fashion Line

Youngevity International Inc. announced the formation of MK Collaborative, a wholly owned subsidiary of Youngevity International Inc. This new venture positions Youngevity in the direct selling industry with the potential to market a line fully developed by a celebrity fashion designer.

Marisa Kenson’s patent-pending design for the “invisible belt dress” was incorporated into the line, and she has also hand selected the design team, stylists, and multimedia marketers that make up MK Collaborative. The line premiered at the Sundance Film Festival, which took place in Park City, Utah, from Jan. 16–26. The line was also revealed during a showcase along with other Youngevity products at The Academy Awards in March.

Youngevity plans to launch Marisa Kenson’s inaugural collection within the MK Collaborative in May with the first trunk of clothing, jewelry, and corresponding makeup and skincare items. A new trunk collection is anticipated to be unveiled every eight weeks thereafter.

Youngevity International Inc. is a multi-dimensional consumer products company offering a wide range of consumer products and services. The company is also a vertically integrated producer of fine coffees for the commercial, retail and direct sales channels.


Regal Ware Announces Scholarship Recipients

Regal Ware recently named Kevin Etta and Olivia Krautkramer the 2014 recipients of J.O. Reigle Scholarships. The scholarship program was established in 1963 in honor of Regal Ware’s founder, the late J.O. Reigle. The award recognizes the outstanding scholastic achievements of one or more graduating high school seniors in Kewaskum, Wis.—site of the corporate headquarters for privately held cookware manufacturer Regal Ware—and is designed to assist the recipients in their pursuit of a college education.

To be eligible for the $18,000 J.O. Reigle Scholarship, a student must have attended Kewaskum High School for at least the previous two years and maintained at least a “B” average for the first three and a half years of high school. Each student will receive $4,500 per year for each of his or her four-year college programs.

Regal Ware is a U.S. direct seller and manufacturer of high-quality stainless steel cookware and cast aluminum cookware with a history that dates back to 1911.