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April 01, 2017

News in Brief

News in Brief April 2017

Click here to order the April 2017 issue in which this article appeared or click here to download it to your mobile device.

Amway Launches Next-Generation Training Platform

Amway is rolling out a new online training platform for its 3 million-plus distributors.

The redesigned Amway Education platform offers nearly 100 videos and resources tailored to the company’s independent business owners, known as IBOs. The courses fall into four categories, which build upon one another as the IBO moves from launching a new business to helping others do the same. Topics include business etiquette, negotiating, reading body language and other relevant skills.

“A huge benefit to joining Amway is that you gain access to education content that helps you start and build your business, hone leadership skills, leverage social media and generally become a savvier direct seller,” said Jim Ayres, Managing Director of Amway North America.

Initially, the platform has launched in the U.S., Canada and the Dominican Republic, but the aim is to bring Amway Education to IBOs worldwide. Amway is also forming an expert council to advise on additional content. 

Immunotec Unveils New Branding at Annual Convention

Nutrition company Immunotec Inc. is bringing a new look and feel to its 20-year-old brand.

The Canada-based company has refreshed its logo and core product packaging and adopted a new tagline, “The Science of Living Better.” The brand icon, styled after the Y-shaped antibodies that fight viruses and bacteria in the body, will remain the same.

To communicate its history and mission, the company also has produced a booklet and video titled It All Started with the Immune System: The Story of a Network Marketing Company unlike Any Other. Immunotec’s scientific roots go back to the 1970s, when doctors in Montreal began developing Immunocal, the company’s flagship product. Immunocal supports immune system health by regulating the body’s levels of glutathione, the “master antioxidant” that must be present for all other antioxidants to function. 

Immunotec now sells a range of nutrition, skincare and weight-management products, including Immunocal Platinum, a second-generation formula with added health benefits. In 2016, company sales reached an all-time high of CAN$109 million.

Avon Marks International Women’s Day with $2 Million Donation

Avon Products answered the challenge to #BeBoldForChange this International Women’s Day with a donation of about $2 million for victims of gender-based violence.

The Avon Foundation for Women has donated £1 million to provide front-line services for victims of domestic violence, which is one of two causes embraced by the foundation. Of these funds, £250,000 will go to United Kingdom-based Refuge, the country’s largest provider of specialized support for women and children fleeing abusive situations. The Avon Foundation is vetting similar organizations in South Africa, Romania and Argentina, where it plans to distribute the remaining funds.

In addition to funding critical services for victims, the beauty company marked International Women’s Day—held annually on March 8—with a nearly £1 million donation to The Justice Institute on Gender-Based Violence, an initiative of Voices Against Violence. The Justice Institute brings together judges, prosecutors, government agencies and other representatives of the criminal justice system, in an effort to foster collaboration and tangible reform.

To date, Avon and its charitable arm have donated more than $1 billion to the fights against domestic and gender violence, as well as breast cancer, another key issue affecting women. That sum includes £2 million to fund 10 separate Justice Institute trainings in eight countries. The creator of these Justice Institutes, Voices Against Violence, is a public-private partnership between Vital Voices Global Partnership, the U.S. Department of State, and the Avon Foundation for Women.

Jeunesse Branches into Cosmetics with NV Line

Jeunesse is tapping into the cosmetics market with NV, its newest line of “youth enhancement” products.

The Florida-based company has a portfolio of skincare and nutrition products that generated sales of $1 billion in 2015. Jeunesse is looking to build upon that success with its new cosmetics offering, currently available in the U.S. and Canada.

During a recent training and leadership event for company Distributors, Jeunesse unveiled a primer, BB perfecting mist foundation and bronzer under the NV brand. The micro-mist foundation comes in nine shades and incorporates a proprietary aerobrush spray nozzle, designed to produce an airbrushed look. All the products are free of oils, phthalates, parabens and sulfates.

“Cosmetics are a $62 billion industry in the U.S. alone and growing, so it makes sense for us to expand into this category by providing our customers and Distributors with this first-to-market, innovative technology,” said Scott Lewis, Jeunesse Chief Visionary Officer. “NV offers tremendous consumer appeal with instant results and outstanding benefits that complement our Youth Enhancement System.”

Management said in addition to North America, NV will begin hitting international markets in the coming months. Jeunesse products are sold in more than 130 countries worldwide.

New Avon to Establish Headquarters in Lower Manhattan

New Avon has settled on New York City’s Lower Manhattan as the site of its new headquarters.

The company known as New Avon formed in December 2015, when Avon Products Inc. sold a majority interest in its North American business to the private equity firm Cerberus Capital Management. Since that time, Avon Products has transitioned its corporate team to the United Kingdom, vacating the brand’s longtime headquarters in Midtown Manhattan.

Now, New Avon is making its own move to One Liberty Plaza, a 54-story tower that houses a variety of organizations. 

“We were attracted to Lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center,” said Scott White, New Avon CEO. 

New Avon has secured 91,000 square feet on two floors of the tower, where its expects to transition about 400 employees by late summer. From there it will stage its ongoing reinvention of Avon North America, following several years of declining sales. 

Isagenix Enlists Pro Athletes in New Sponsorship Program

Isagenix is piloting a sponsorship program for professional athletes who use its health products.

In the early stages, three top competitors have signed on to use and promote the products as part of Team Isagenix Elite. They include LPGA golfer and Olympian Anna Nordqvist, fellow professional golfer Jon Rahm and Colombian soccer player Edwin Cardona. The company is seeking out athletes who not only use its products but also align with its core values—a list of guiding principles that includes innovation, contribution, integrity and fun.

Currently ranked No. 14 in the world, Sweden’s Anna Nordqvist has claimed six wins on the LPGA Tour and participated four times in the Solheim Cup, where she represented Europe in the contest against U.S. players. In 2016, she competed for Sweden in the Rio Olympics. 

Spain native Jon Rahm, who turned professional in June 2016, earned full PGA Tour status after just seven events. In January, he became the youngest winner of the annual Farmers Insurance Open, jumping from No. 142 to No. 46 in the Official World Golf Rankings.

The final addition to Team Isagenix Elite is Edwin Cardona, who plays for Club Monterrey in the Mexican professional league and for Colombia’s national soccer team. The 24-year-old has scored more than 50 goals in 200-plus appearances for first division clubs.

Reliv’s New Fit3 Program Targets Long-Term Lifestyle Changes

Wellness company Reliv International is helping customers take a comprehensive approach to fitness with its new Fit3 program. Fit3 helps individuals make sustainable progress toward a healthy lifestyle. The 90-day program incorporates nutrition coaching, exercise coaching and specially formulated supplements.

“We have invested resources to make Fit3 much more than a set of extraordinary nutritional products,” said company President Ryan Montgomery. “It is a multi-faceted lifestyle program and support system.”

Reliv’s new Fit3 formulas help users maximize the effects of their diet and workout regimen. Active is a protein supplement that supports weight loss and energy, Burn is a fat-burning formula and Purify is a probiotic that boosts metabolism.

Reliv has also created a Fit3 Facebook page, where users can find fitness articles and podcasts and interact with other members of the Fit3 community.

Nu Skin Enterprises to Join S&P MidCap 400

With a market cap of $2.65 billion, Nu Skin Enterprises (NUS—NYSE) has landed a spot on the Dow Jones index of mid-sized companies. Standard & Poor’s said the skincare and nutrition supplement stock has moved to the S&P MidCap 400, replacing real estate investment firm Equity One Inc. 

The widely followed S&P 400 consists of select U.S. stocks with a market capitalization of $1.4 billion to $5.9 billion. Nu Skin joins a handful of other direct selling companies currently listed on the index, including cosmetics maker Avon Products, which dropped off the large-cap S&P 500 in 2015, financial services firm Primerica and kitchenware staple Tupperware.

Utah-based Nu Skin recently reported annual revenue of $2.21 billion, down from $2.25 billion in 2015. Despite marginally lower sales, CEO Truman Hunt was upbeat in the company’s earnings report. “We made significant progress executing our 2016 priorities, including growing in China, successfully launching our ageLOC Me and ageLOC Youth products, and finalizing development of our upcoming LumiSpa product.”

Direct Selling Expansions in the First Quarter


  • Kleeneze Logistics Facility, Rochdale, England
  • Nerium International Brand Center, Kowloon, Hong Kong
  • Nerium International Brand Center, Bogotá, Colombia


  • Nerium International, Colombia
  • Nerium International, Hong Kong
  • ORGANO, Bolivia
  • WorldVentures, Romania