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July 23, 2014

News in Brief

News in Brief, August 2014

Click here to order the August 2014 issue in which this article appeared or click here to download it to your mobile device.


Direct Sellers Win Big in Stevie Awards

The prestigious Stevie Awards have announced the first round of winners in the 12th Annual American Business Awards. A ceremony held June 16 in Chicago revealed winners in the categories of customer service, human resources, corporate communications, marketing, live events, publications and videos. A second event in San Francisco on Sept. 12 will honor winners in all new product and technology-related categories.

A panel of 240 executives nationwide selected this year’s winners from more than 3,300 entries. Gold Stevie Award winners included Brandon Scott, CMO of Jeunesse; Allie Henderson, Public Relations Specialist at USANA; and BK Boreyko, Founder and CEO of Vemma. The following is a list of the direct selling companies honored in this year’s Stevie Awards.

  • Isagenix International—1 Silver, 5 Bronze
  • Jeunesse Global—1 Gold, 2 Silver, 3 Bronze
  • LIMU—5 Bronze
  • USANA Health Sciences—1 Gold, 6 Silver, 9 Bronze
  • Vemma Nutrition Co.—1 Gold, 1 Bronze

Avon Launches Global Reforestation Initiative

Avon recently announced a new global reforestation initiative, Healthy Forests, Beautiful World. The new program will continue Avon’s ongoing global commitment to the environment, raising funds through the sale of special products by Avon Sales Representatives and on Avon’s e-commerce sites to help end deforestation.

Avon has donated more than $6.8 million for global reforestation since 2010 to The Nature Conservancy and World Wildlife Fund to support the rain forests in Brazil and Indonesia, two of the most critically endangered ecosystems. In 2013 alone, Avon donated $1.3 million raised in more than 50 countries.

In additional company news, Avon has been named one of Interbrand’s Best Global Green Brands of 2014. The global brand consultancy ranked Avon No. 42 of the 50 companies leading the way in sustainability.

The New York City-based company is an industry leader in its reduction of greenhouse gas emissions. Between 2005 and 2012, Avon reduced water use by 200 million gallons and achieved an overall recycling rate of 83 percent at its manufacturing and distribution centers. Interbrand also noted the company’s environmental award-winning manufacturing facility in China and its new R&D Center in Shanghai, which has achieved LEED Platinum certification.


Tupperware Joins UN Women’s Leadership Council

Tupperware Brands recently announced its participation in U.N. Women’s new Private Sector Leadership Advisory Council. As a founding member of the Council, the kitchenware company has committed financial and human capital and cause-marketing support to further economic and political empowerment for women around the world.

As a part of the Council, Tupperware has made a $500,000 contribution to U.N. Women’s initiatives and plans to partner with the organization through cause-marketing efforts in key regions. The partnership will also extend to Tupperware’s salesforce, which will have the opportunity to impact U.N. Women’s programs worldwide.

Other founding members of the Council include Jean-Paul Agon, Chairman and CEO of L’Oréal; Dominic Barton, CEO of McKinsey & Company; and Muthar Kent, Chairman and CEO of The Coca-Cola Co.


Amway Brings Business to Bulgaria

Amway recently announced the opening of its newest affiliate, Amway Bulgaria. The nation joins more than 100 other countries and territories that are served by Amway Independent Business Owners worldwide.

Amway Bulgaria will offer several product brands, highlighted by Nutrilite™, the world’s No. 1-selling vitamins and dietary supplements brand; Artistry™, one of the world’s top five largest-selling premium skincare brands; and Amway Home™, in addition to various personal-care products.

Amway reported global sales of US$11.8 billion in 2013 and is in the midst of a $332 million manufacturing and R&D expansion to support continued growth.


Nature’s Sunshine China to Launch in Joint Venture

Nature’s Sunshine Products has announced plans to enter China in a joint venture with Shanghai-based Fosun Pharma. The agreement outlines a multichannel approach that places Nature’s Sunshine products in Fosun Pharma retail locations across the country and markets the company’s Synergy brand through a direct selling model.

Fosun Pharma will acquire a 15 percent stake in Nature’s Sunshine in a deal valued at just over $46 million. As a part of the agreement, Nature’s Sunshine will appoint one Fosun Pharma director to its board. The investment in Nature’s Sunshine will also fund a special $1.50 per share cash dividend to be paid out at closing.

The joint venture, Nature’s Sunshine Hong Kong Ltd., will be owned 80 percent by Nature’s Sunshine and 20 percent by a wholly owned subsidiary of Fosun Pharma. Pending regulatory approvals by the Chinese government, the venture will be capitalized initially with $16 million from Nature’s Sunshine and $4 million from Fosun Pharma.


Organo Gold Opens New International Headquarters

Gourmet coffee company Organo Gold recently announced the opening of its new global headquarters in Richmond, British Columbia. The 26,000-square-foot building boasts an eco-friendly design and houses approximately one-third of the company’s global staff.

The ribbon-cutting ceremony was attended by the Honorable Neil Frank Ferrer, Consul General for the Republic of the Philippines; the Honorable Sutthiluck Sa-ngarmangkang, Consul General for the Republic of Thailand; and Mr. Hyng Suk Lee, Consul for the Republic of Korea. Canada was equally represented, as the Honorable Linda Reid, Speaker of the Legislative Assembly of British Columbia and Member for Richmond East, joined in the festivities.

Founded in 2008, Organo Gold markets Ganoderma-enhanced coffee and other products. The company operates in 30 markets worldwide through its salesforce of 150,000 independent distributors and sells to consumers through its Coffee Connoisseur Club.


Herbalife Sponsors Events DC Nation’s Triathlon

Global nutrition company Herbalife is partnering with Competitor Group Inc. to sponsor the Events DC Nation’s Triathlon, one of the premier Olympic-distance triathlons in the United States. Herbalife will be the title sponsor of the “Herbalife Recovery Zone,” which will provide athletes with Herbalife nutrition products, nutrition tips and best practices to assist participants in training for this and future events.

The 9th Annual Events DC Nation’s Triathlon benefits the Leukemia & Lymphoma Society, the world’s largest health organization dedicated to funding research and providing patient education and services in the field of blood cancer. The Triathlon will take place on Sunday, Sept. 7, 2014, in Washington, D.C.

As part of the Triathlon, Herbalife will also sponsor the Herbalife Congressional Challenge, open to all Capitol Hill-based federal employees, including those who work for Administration offices and the White House. Participants may also compete in a race-within-a-race, including a Military Challenge and a Commander-in-Chief Challenge, open to military academy student participants, and the Tri Club Challenge, for triathlon club members.


SimplyFun Donation Supports Foster Care Programs

SimplyFun LLC, a developer and direct seller of award-winning games, was recently honored for donating $100,000 of product during National Foster Care Month to support the My Stuff Bags program.

The My Stuff Bags Foundation provides new belongings, comfort and hope to thousands of children across the U.S. who have been rescued from abuse, neglect and abandonment. By rallying widespread individual and corporate involvement through the My Stuff Bags program, the foundation addresses the immediate physical and emotional needs of rescued children, and helps support the agencies caring for them.

Founded in 2004, SimplyFun produces games designed for educating kids and connecting families. The Washington-based company markets its games through a network of Playologist consultants.


Regal Ware Sells Water Purification Business

Cookware company Regal Ware recently announced the sale of its home drinking water purification business unit to The Legacy Companies of Fort Lauderdale, Florida.

According to Jeff Reigle, President and CEO, the sale supports long-term growth initiatives being put in place by Regal Ware. No jobs will be lost as a result of the sale. Employees will be redeployed into other positions within the company.

The news comes on the heels of an announcement that Regal Ware was awarded low-interest loans from both Washington County and the City of West Bend for investment in their $5 million project to invest in new, highly technical equipment for their West Bend, Wisconsin, manufacturing facility. The new equipment will allow Regal Ware to improve efficiencies, expand production capacity and improve competitiveness with foreign producers.


USANA Joins Canadian Health Trade Organization

On a mission to advocate supplement regulation and the health industry on a global scale, USANA Health Sciences Inc. has joined the Canadian Health Food Association. There are currently more than 41,200 active USANA Associates and preferred customers operating in Canada.

CHFA represents the interests of thousands of natural health and organic product manufacturers and distributors in Canada. Its mission is to lead, empower and support its members. It also promotes the growth and advancement of the organic and natural health product industry, while working closely with government and regulatory bodies to ensure fair regulations.


AVA Digital Awards Honor Direct Sellers

Direct selling companies collected 43 awards in the 2014 AVA Digital Awards, an international competition recognizing excellence in digital communication. With the speed and flow of information through new technologies, audio-visual professionals are constantly innovating to engage audiences and communicate effectively. The AVA Digital Awards honor the people who are ideating, directing, designing and producing the best in digital media.

The Association of Marketing and Communication Professionals administered and judged 2,100 entries in this year’s competition. Entrants included production companies, web developers, advertising agencies, PR firms, corporate and government communication departments, and a slew of independent creative professionals.

Gold Awards honor companies for exceeding the high standards of industry norms, and Platinum Awards recognize excellence in terms of quality, creativity and resourcefulness.

Direct selling companies among this year’s AVA winners include:

  • ACN—7 Gold, 10 Platinum
  • LIMU—2 Gold, 4 Platinum
  • Origami Owl—2 Gold, 3 Platinum
  • USANA—9 Gold, 6 Platinum