August 01, 2017
News in Brief, August 2017
Amway Education Offers Courses for Business Owners
Ada, Michigan-based Amway, the world’s leading direct selling company, is offering an Amway Education “summer school” for entrepreneurs. The “school,” available through Labor Day, will provide all visitors access to content normally limited to Amway Independent Business Owners (IBOs), including 10 videos that cover topics ranging from how to use social media in their business to how to understand retail margins.
“We are dedicated to helping entrepreneurs learn and acquire the skills they need to be in business for themselves,” said Suzie Fiore, Director of Training and Education at Amway North America.
Amway Education has also released a complementary quiz, What’s Your Learning Personality?, providing a visual, interactive way for existing and aspiring entrepreneurs to better understand their unique learning personalities or “personas.” The five personas include: The Seeker, The Juggler, The Cornerstone, The All-Star and The Coach.
Based on which persona is revealed, users will be directed to two relevant courses on Amway Education’s website to continue their learning experience with the opportunity to explore the remaining courses.
Nu Skin Expands Its Scientific Research in Skincare Devices
Scientists at Provo, Utah-based Nu Skin Enterprises Inc. have presented insights on advancing the understanding in the development and efficacy of skincare device technology at conferences in the United States and China.
The research was presented at the annual meeting of the American Academy of Dermatology (AAD), in Orlando, Florida, and the Society for Investigative Dermatology in Portland, Oregon, as well as the Cosmetics R&D and Technology Conference in China.
“These latest novel findings from Nu Skin’s scientists serve to continually transform our skincare device platform so we can bring the best products to market,” said Dr. Joseph Chang, Nu Skin’s Chief Scientific Officer.
Certified dermatologist Dr. Zoe Draelos and Nu Skin scientist Dr. Dale Kern presented findings from a study on individuals with clinically sensitive skin, which found that a certain cleansing treatment technique and a device with a soft silicone head provided aesthetic as well as deep cleansing benefits.
Another presentation by Dr. Kern detailed a study that determined the precise motion and frequency of a cleansing device that promotes skin renewal, revealing smoother, softer skin.
Nu Skin’s skincare device portfolio includes ageLOC Me, the Nu Skin Facial Spa, the ageLOC Galvanic Spa and the ageLOC Galvanic Body Spa with a new device, the ageLOC® LumiSpa skincare system, available in October with full global availability in early 2018.
Herbalife Continues Commitment to Diversity and Inclusion
In recognition of the contributions diverse communities have made to society, global nutrition company Herbalife is supporting two impactful initiatives: the CEO Action for Diversity & Inclusion™ and the “I Am an Immigrant” public awareness campaign.
The Los Angeles-based company has a commitment to diversity and inclusion, with women making up 46 percent of the company’s managers and above worldwide, and 52 percent of its managers and above in the U.S. are persons of color.
In support of its commitment, CEO Richard P. Goudis is signing on to the CEO Action for Diversity & Inclusion, a collaboration between more than 150 CEOs pledging to take specific actions to make their companies places where individual experiences and perspectives are welcomed, and employees feel empowered to discuss inclusion and diversity.
“Joining this initiative is just one way we are demonstrating our commitment to a diverse and inclusive workplace, which is essential to fostering a culture of innovation and ongoing positive change,” Goudis said.
In recognition of immigrants having made significant contributions to American culture and community and in celebration of the fourth annual Immigrant Heritage Month, the company also is supporting the “I Stand with Immigrants” campaign, which engages with people across the country and brings together more than 250 companies and non-profit organizations to celebrate.
Young Living Essential Oils Wins PRSA Silver Anvil Award
Lehi, Utah-based Young Living™ Essential Oils was presented with a 2017 Silver Anvil Award by the Public Relations Society of America (PRSA) during a recent ceremony in New York. The Silver Anvil Awards recognize the best of the best in brand communications and public relations.
Young Living took home the award for Events & Observances—Seven or Fewer Days (Consumer Events) for “The Lavender Room.” In December 2016, the wellness company provided New Yorkers with an opportunity to “take a breather” during the busy holiday season through its essential oil-infused installation. With a forest of more than 5,000 stems of fresh lavender, it was part meditative space and part sampling and pop-up shop. Through a partnership with leading global public relations firm Ketchum, Young Living developed the pop-up along Fifth Avenue at Union Square in New York City. “The installation brought to life the power of pure essential oils through scent, and it created a haven of calm amidst the holiday hustle and bustle of Fifth Avenue to raise brand awareness and share the benefits of Young Living Essential Oils,” said Andrea Neipp, Senior Director of Global Brand Awareness at Young Living Essential Oils.
Thirty-One Gifts Celebrates National Ice Cream Month
Thirty-One Gifts, the Columbus, Ohio-based direct seller of handbags and accessories, celebrated National Ice Cream Month in July with a newly released ice cream print available on several products, as well as ice cream bowls and special ice cream cone and popsicle personalization.
The new ice cream print, Sweet Sprinkles, was offered in three products—the best-selling Large Utility Tote, the Double Duty Caddy and the Oh-Snap Bin. The ice cream cone and popsicle embroidery could be put on most products.
Thirty-One Gives, the company’s philanthropic initiative, will donate about 5 percent of net sales from the purchase of the products to nonprofit organizations that serve and support girls, women and families. To-date, Thirty-One Gifts has donated more than $100 million in product and cash to nonprofit organizations.
July was proclaimed as National Ice Cream Month in 1984 by President Ronald Reagan.
WorldVentures Sponsors Special Olympics in Texas
Plano, Texas-based WorldVentures™, the direct seller of global travel and leisure club memberships, was a blue-ribbon sponsor of the 2017 Special Olympics Texas Summer Games, held recently at the University of Texas at Arlington.
“More than 3,000 athletes went for the gold, and we are thrilled to have helped them because Special Olympics Texas is an outstanding organization making a huge difference,” said Wayne Nugent, WorldVentures’ Founder and Chief Visionary Officer.
In addition to the blue-ribbon sponsorship, WorldVentures employees and WorldVentures Foundation™ volunteers showed their support by timing events at the finish lines, encouraging the athletes and handing out water. Kassy Rosewitz, WorldVentures’ Director of Corporate Relations, also handed out sunglasses, sunscreen and lip balm.
Special Olympics Texas is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual abilities, promoting acceptance for all, and fostering communities of understanding and respect.
European Cosmetics and Personal Care Market Slows in 2016
While the European cosmetics and personal care industry grew to 77 billion euros in 2016, the growth was much slower than in recent years, according to figures released by Cosmetics Europe.
Sales increased only 0.8 percent in 2016, compared to 3.1 percent in 2015 and 2.1 percent in 2014. Denmark recorded the greatest recession (-14.3 percent), followed by the United Kingdom (-11.4 percent), which was impacted by both the Brexit vote and the fall of the British pound. France, Italy, Germany, Spain and Norway were among the 18 countries achieving positive growth for the year.
Even with the slow growth, Europe (EU28 plus Norway and Switzerland) remains the leading producer of cosmetic products. The United States ranked second in 2016 with 64 billion euros, followed by China (€41 billion), Brazil (€24 billion), Japan (€22 billion), India (€10 billion) and South Korea (€9 billion).
Sales in product categories were all down from 2015, with the exception of makeup, which achieved 0.8 percent growth. Skin care (25.7 percent) and toiletries (25.0 percent) remain the biggest product categories, followed by hair care (19.2 percent), fragrances (15.8 percent) and decorative cosmetics (14.3 percent).
Mary Kay Continues Global Expansion with Entry into Peru
Dallas, Texas-based Mary Kay Inc., the multibillion-dollar beauty company founded by industry icon Mary Kay Ash, announced the opening of its newest market—Mary Kay Peru. The expansion strengthens Mary Kay’s already solid foundation in Latin America, while providing a flexible business opportunity to Peruvian entrepreneurs.
The opening of Mary Kay Peru follows the company’s recent and successful launch in neighboring Colombia. In 2015, Mary Kay Colombia entered the Latin America region with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.
The company’s Peru headquarters will be in Lima and cover operations for the entire country. The grand opening is slated for September. The in-country social media and web presence will be announced shortly, as will a series of demonstrations highlighting the world-renowned company’s beauty and skin care products as well as the business and entrepreneurial opportunities associated with being a Mary Kay Independent Beauty Consultant.
The concept of direct selling has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50th (out of 189 countries) for ease of doing business. Direct foreign investment in the country totaled $7.7 billion (USD) in 2015.